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Hooters Air, 2003.
Presents a case study of the marketing of Hooters Air.
3,400 words (approx. 13.6 pages), 13 sources, MLA, $ 96.95
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Abstract
On December 26, 2002, Robert H. Brooks, chairman of the Atlanta-based Hooters restaurant chain, announced the acquisition of the North Carolina-based Pace Airlines from Piedmont-Hawthorne. The airline industry has suffered dramatically since the terrorist attacks against the United States on September 11, 2001, yet this new start-up company is seen as the next possible savior for the industry. This paper examines the marketing of Hooters Air prior to their inception. It deals with the history, creation, marketing strategy strategy and product mix.
Table of Contents:
Introduction
Hooter's History
Pace Airlines' History
Creating Hooter's Air
The Airline Environment
Analyzing the Situation
Economic Environment
Social Environment
Legal/Political Environment
Cooperative Environment
Competitive Environment
The Marketing Strategy
Mission Statement
Competencies
Objectives
Differentiation
The Marketing Mix
Product Mix
Promotion and Place Mix
Summary
References
From the Paper
"Will Hooters Air bring about the return of the golden age of commercial aviation and flight attendants that turn the head? It is not likely to become aviation's savior, but it will bring headlines and publicity to the ailing aviation industry in general. If anything, it will certainly be fun to watch as the political and social arenas unravel. Hooters Air is a complicated study and has no real concrete marketing solutions yet, but it will have several alternatives for its marketing strategy when the time comes. The most logical strategy will be to follow the practices of what they do best: marketing its own restaurants. If nothing else, the new airline will bring more market exposure to the company in general."
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Making LUV Grow: Southwest Airlines, 2004.
A case analysis of Southwest Airlines.
2,654 words (approx. 10.6 pages), 13 sources, MLA, $ 79.95
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Abstract
This paper presents a case analysis of American air company, Southwest Airlines. It includes a problem statement, an industry analysis, a situational or SWOT analysis, alternatives and recommendations.
Table of Contents:
I. Brief History
II. Problem Statement
III. Analysis
A. Industry Analysis
B. Current Position
C. Situational Analysis
IV. Alternatives
A. Possible Solutions
B. Recommendations
V. Implementation
VI. Works Cited
VII. Contact Sheet
From the Paper
"Southwest is faced with many alternatives for expansion. However, the first alternative is to leave the business as it is. Southwest consistently posts profits despite hard times in the industry. The theme of this strategy is to remain committed to what Southwest does best by continually being the industry's low cost provider. While this might not seem like a viable course of action, consider that the top competitors have all posted losses in the past three years (Graph 1). It is sometimes a good strategy to wait until strong opponents are weak to take advantage of them. Case in point, Southwest has overtaken U.S. Airways in terms of sales as of 2003 without changing its strategy. However, it is unlikely at best that the remaining five top competitors will all file for bankruptcy twice in as many years as U.S. Airways did."
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Airport Security, 2004.
Airport security in the United States - is it effective or are they just there to make us "feel" safe?
1,252 words (approx. 5.0 pages), 11 sources, MLA, $ 42.95
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Abstract
This research paper examines the statistics and incidents post-September 11th in which their have been security breaches on aircrafts allowing weapons to be brought on board. Also on the basis of the information and facts presented, predictions about the future of airline security are made.
From the Paper
"Terrorism has now and for years past been a word that strikes fear deep into people's hearts. Webster's Dictionary defines terrorism as mass-organized ruthlessness (323). In Zafar Siddiqui's article, "Terrorism statistics just do not add up", he states, "The State Department says that from 1996-2000 there were 676 terrorist incidents directed at the U.S. worldwide," (Siddiqui). Remember, that fact on terrorism is only about incidents directed at the United States and does not include terrorism directed at other countries. "On September 11th, 2001, hijackers rammed jetliners into each of New York's World Trade Center towers, toppling both in a hellish storm of ash, glass, smoke and leaping victims," (Jones). After September 11th, security at all major airports was increased. Though, post-September 11th one is left to ask, can our present security measures really deter weapons from being brought on our airplanes?"
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The Time to Come for NASA, 2005.
The future of NASA and the space program of the United States.
2,930 words (approx. 11.7 pages), 10 sources, MLA, $ 86.95
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Abstract
This paper explains the history of NASA, starting with the Kennedy administration. It briefly explains the 'firsts' of space exploration: Apollo and Skylab. The writer then discusses the disasters of NASA: Challenger, Columbia, and some Mars missions. It looks at the accomplishments of NASA with technology and at home and ends with the future of NASA with George Bush's Space Boost plan and a conclusion.
From the Paper
"Human curiosity about space has been with man as far back as we can go. Native Americans made names for the constellations. Greece created Gods from them. The technology to get to space was just created in the past fifty years. Some consider Americans lucky to live in a nation, where man can touch the surface of the moon. This feat is mostly thanks to the National Aeronautics and Space Administration (NASA), and their advancements. However, recent polls have shown that interest for NASA is down the list of people's concerns, below crime, energy, and the environment for example. Interest has changed since the Kennedy administration, where shortly after, twelve men walked on the moon in a three and a half year period. NASA is still making advancements, however, in the areas of science, math, astrology, and it's new findings in space. Nevertheless, the public remembers Columbia and Challenger. They also know about the millions of tax dollars being spent each year. Because of this, does NASA have a future? Will it still be around in twenty years? Will our children and their children, still dream of becoming astronauts?"
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America's Space Program, 2004.
Examines the impact of the U.S.A space program, beginning with the first man on the moon, on the country's economy and way of life.
2,323 words (approx. 9.3 pages), 6 sources, MLA, $ 71.95
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Abstract
This paper discusses why the American space program was worth the cost. It presents a retrospective history of the program with regards to its impact on the U.S. economy and way of life. It shows how the 1969 trip to the moon allowed many new technologies, which would normally take decades of development to be refined in the private sector, to crystallize in mere years. Technologies like cell phones, TV, the Internet, and many others got their start during the American 'space race'.
From the Paper
"Besides its obvious benefits to the technology sector, when a project of the space program's magnitude is attempted, there are inherent benefits to the entire economy. The Mercury, Gemini, and Apollo programs cost the government approximately 25 billions dollars in 1960's money. It terms of the 60's GDP, or Gross Domestic Product, the space program gave the US economy an additional yearly growth rate of 2.6%, from 1959-1970. In a good year of growth, the US economy will grow from 3 to 5%. That means that because of the Apollo program alone, the GDP growth rate was nearly twice what it would have been without the governments influx of cash. Aside from the money that was pumped into the economy, thousand of jobs were created to build all of the millions of parts that were used during the decade of the space program."
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CRM and other Safety Initiatives, 2005.
An examination of the factors that contribute most to aviation safety.
3,779 words (approx. 15.1 pages), 36 sources, APA, $ 104.95
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Abstract
This paper outlines the developments in the psychology and behavioural sciences fields of aviation along with advances in technology and other improvements. Included are examples of how the principles of Crew Resource Management (CRM) can be interpreted in various aircraft accidents and how CRM is linked with other safety initiatives.
Outline
Introduction and Background
Crew Resource Management
Other Safety Initiatives
What Does Contribute More?
Conclusion and Implications
From the Paper
"Ever since Orville Wright first flew in 1903, industry analysts have strived to devise ways to improve the safety of air transportation. The possibilities of air travel became apparent during World War I and the first professional aircraft designers concentrated on developing a safe design to transport people and cargo (Gibbs-Smith, 1967). These early years brought about innovations to basic aircraft design and propulsion systems. Frank Whittle's gas turbine engine idea was the single most momentous development in the 20th century, a development that not only improved the performance of aircraft, but also eventually improved the overall safety and reliability of aircraft transportation (Dempsey & Gesell, 1997)."
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Deregulation of the Airline Industry, 2005.
An examination of the impact of counteracting increased competition through strategic management of economic performance.
3,700 words (approx. 14.8 pages), 24 sources, APA, $ 102.95
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Abstract
This paper investigates the considerable effect deregulation has had on the airline industry in terms of competition and how airlines have had to formulate defined strategies to improve their economic performance in order to remain competitive. The history of deregulation in Australia, Europe and the United States is reviewed, as well as the more recent developments in the industry as a result of deregulation. The various strategies available to airlines are discussed, along with how these counteract the competitive forces of their rivals, in both the domestic and international domains. It is also argued that airline managers must monitor competition and industry forecasts, develop initiatives to reduce costs while simultaneously maintaining or increasing yield to ensure long-term profitability.
Outline
Introduction
Outcomes of Deregulation
Intense Competition
The Economic Characteristics of an Airline
Managing Economic Performance and Competition
Conclusion and Implications
From the Paper
"As governments began to consider that current regulations in the airline industry were too restrictive, deregulation (or liberalisation) of economic and political regulations was thought to be the response to their desire to stimulate competition. Largely, the United States pioneered the implementation of regulatory reform. US government control over domestic airfares and entry into the market had ceased in the early 1980s, immediately encouraging new entrants into the domestic airline industry. As a result, airfares fell as competition grew. In Europe, the European Court of Justice ruled that government intervention concerning airfares breached competition law, leading to the staged deregulation of airfares and airline services (Hutcheson, 1996). On the Australian scene, interstate regulation was phased out in 1990, while intrastate regulation of routes and fares remained predominately intact to stabilise and scrutinise essential regional services."
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Managing Airport Investment Decisions, 2004.
An examination of interdependence of timing and magnitude on major airport development.
2,948 words (approx. 11.8 pages), 15 sources, MLA, $ 87.95
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Abstract
This paper examines the link that timing and scale have on investment at airports, particularly those in Australia. It analyses the affect that the complexity of airport operation has on development proposals and how airport managers must create investment rules, priority groups and networking teams to overcome specific problems in the airport management field. It also discusses how productive commercial relationships with airport customers, that is, airlines, are essential in determining precise requirements for airport development.
From the Paper
"The potential investment at functioning airports is an inevitable challenge faced by airport managers at some stage of an airport's life. Although it might seem a case of traditional economic theory, investment in the development of airports is far more complex and multifarious (Lawrence, 1999). Investment in indivisible, capital assets such as runways and terminal buildings, requires meticulous preparation, research and industry consultation. This is for a number of reasons associated with factors attributed with both primary and secondary airports."
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Adaptive Business-Level Strategies in Airlines, 2004.
A case study of Southwest Airlines and Lauda Air.
1,778 words (approx. 7.1 pages), 20 sources, MLA, $ 57.95
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Abstract
This paper examines the link between two airlines - Southwest Airlines and Lauda Air and the business-level adaptive strategy model originally conceived by Miles and Snow. It positions the two airlines within the model, stating their strategic characteristics as a defender, prospector or analyser. Comparisons are made between the styles and products of the two airlines. The benefits of using benchmarking principles to improve financial and commercial performance is also discussed.
Outline
The Miles and Snow Typolopgy
The Defender
The Prospector
The Analyser
Southwest Airlines
A Cut-Price Airline
Robbins' (1994) Evaluation of Southwest
Benchmarking Southwest's Performance
Lauda Air
An Innovative Carrier
Driving the Future
Benchmarking Lauda Air's Performance
Conclusion
From the Paper
"The defender strategy is generally used by businesses in a stable, established industry environment, or an environment viewed as that by the company. Defenders pursue permanence and strength by focussing on a specific product for a specific market. Businesses using this type of strategy act aggressively to defend their product, preventing new competition to penetrate their niche market (Robbins, et. al., 1997). Defenders are often ignorant towards industry developments, primarily focussing on their own product and improving it's own efficiency. Therefore, defenders are subject to minimal growth and innovation, but increased efficiency."
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Delta Airlines Strategic Analysis, 2005.
An analysis of Delta Air Lines and its international strategic alliances.
2,121 words (approx. 8.5 pages), 8 sources, APA, $ 66.95
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Abstract
Today, Delta Air Lines, Inc. is an air carrier that provides scheduled air transportation for passengers and cargo throughout the United States and around the world. To identify Delta's overall domestic and global strategies to maintain and increase its market share, this paper provides a brief company profile for Delta and a current problem that has adversely affected the company's performance, followed by an assessment of a potential solution for the company's predicament today and in the future. A summary of the research is provided in the conclusion.
From the Paper
"As early as mid-1999, though, Delta was already targeting foreign airlines for strategic alliances. For instance, in an article entitled, "Air France to Set up Alliance with U.S. Delta Airlines," it was reported that France's national carrier Air France announced intentions to establish a strategic partnership with the U.S. Delta Airlines pursuant to both airlines' intentions to expand into a global marketplace by establishing alliances with other air companies. This move also involved Delta disengaging itself from its relationship with Swissair, Sabena and Austrian Airlines -- a move that was not without controversy."
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Regulation of International Air Travel, 2005.
An examination of the Treaty on Open Skies, which encourages the regulation of international air travel.
2,014 words (approx. 8.1 pages), 4 sources, APA, $ 63.95
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Abstract
The Treaty on Open Skies establishes a regime of unarmed, aerial observation flights over the entire territory of its participants. This paper explains how the treaty is designed to enhance mutual understanding and confidence by giving all participants, regardless of size, a direct role in gathering information about military forces and activities of concern to them. It points out that Open Skies is the most wide-ranging international effort to date to promote openness and transparency of military forces and activities.
From the Paper
"Regulation of international air travel The Treaty on Open Skies establishes a regime of unarmed aerial observation flights over the entire territory of its participants. The treaty is designed to enhance mutual understanding and confidence by giving all participants, regardless of size, a direct role in gathering information about military forces and activities of concern to them. Open Skies is the most wide-ranging international effort to date to promote openness and transparency of military forces and activities."
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Federal Aviation Administration, 2005.
This paper explores the detailed duties of the Federal Aviation Administration and its evolution over time.
2,000 words (approx. 8.0 pages), 10 sources, MLA, $ 63.95
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Abstract
Established in 1958, the Federal Aviation Administration has grown from a largely unorganized regulatory agency to overseeing the safety of civil aviation and the nation's largest air traffic control system. This paper examines how it has grown into one of the most powerful agencies in the government today and, in light of the recent terrorist attacks, is now federally regulating many recently privatized aspects of civil aviation.
From the Paper
"The Federal Aviation Administration (FAA) was created in 1958 under the Federal Aviation Act to oversee and promote civil aviation safety. However, the Air Commerce Act of 1926 set the stage for a federally-overseen aviation system, mainly as a method of ensuring safety standards, and was "the cornerstone of the Federal government's regulation of civil aviation." (FAA.gov). Its early responsibilities focused mainly on setting safety standards, and "for licensing virtually everything related to aerospace" (Tyson 2). Until its designation as the Federal Aviation Agency in 1958, the agency took on an expanding role in overseeing the progression of civil aviation. As times changed, and technology made new innovations possible, the government recognized a need for a more central agency to regulate civil aviation. In 1966, the Department of Transportation was created, and the Federal Aviation Administration was included in this new department. Many important events took place in the following decade. These included the creation of a semi-automated air traffic control system, which allowed controllers to determine the speed and location of aircraft. The Airline Deregulation Act of 1978 gave way to increased competition, and saw the need for a more efficient system to combat the increased growth. The National Airspace System was created in 1982 as a way to address this problem by improving many aspects of the current system. The last twenty years have seen technology make notable impacts on the airspace system, and the terrorist attacks of September 11, 2001 spurred major regulations, including the creation of a Transportation Security Administration that overtook primary responsibility for the system. As its mission statement reads, "Our mission is to provide the safest, most efficient aerospace system in the world." (FAA.gov)."
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American Airlines Today, 2003.
A strategic analysis of American Airlines and its competitors today.
3,922 words (approx. 15.7 pages), 14 sources, APA, $ 106.95
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Abstract
This paper examines the driving forces in the aviation industry, including a SWOT analysis and Porter's Five Forces analysis of the company's major competitors, followed by a discussion and summary of the research in the conclusion.
From the Paper
"Competition in the aviation industry has always been a driving force for progress in America. Originally known as Aviation Corporation, the company that emerged from the 20th century mergers and acquisitions was American Airlines. As a result of the attacks of September 11, 2001, though, this company, the U.S. government, as well as the traveling public are all demanding tighter security at the nation's airports. While the problems with security recently highlighted by various industry analysts are not new, they have been the focus of a much more urgent debate since the country is virtually at war, both politically and economically. These attacks have hammered the aviation industry in the United States to the extent they may not recover, even in the long-term, without much more assistance from both the federal government as well as an immediate increase in the number of passengers being carried."
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Boeing and Lockheed, 2005.
An overview of the aerospace industry and how the two major companies, Boeing and Lockheed, dominate this industry.
6,454 words (approx. 25.8 pages), 8 sources, APA, $ 149.95
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Abstract
This paper compares the focus, mission, challenges, and business practices of the two dominating aerospace companies, Boeing and Lockheed Martin. The paper takes a look at external and internal influences on the companies, their strengths and weaknesses, their public images, and the public's overall image of the aerospace industry. Finally, the paper includes recommendations for the future for improving the aerospace industry, in general, and for improving companies like Boeing and Lockheed Martin, in particular.
Brief History
Mission
Recent Growth
Industry Trends
External Environment
Data
Agencies Affecting Industry
Society's Outlook
Group Recommendation
Conclusion
From the Paper
"Lockheed Martin is a large global organization that specializes in providing advanced technology and services to government and private clients. The culture of the company reflects an established willingness to work closely with the customer to provide solutions, and often customer needs are portrayed as being the same along lines of
company policy. The company is seen by many to be an industry leader that provides its customers with new technological directions. In this way, Lockheed Martin appears to be embracing what many see as the future of business in the twenty-first century by demonstrating that it is closely aligned with and attuned to customer needs; that is, the
company has a reputation of putting the customer first and working with the customer in a way that is organic and progressive. The company provides what is generally construed to be a positive atmosphere in which teamwork is encouraged within a framework of effective leadership."
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Aviation Industry in Shadow of Terror, 2002.
An examination of the aviation industry before and after September 11, 2001.
3,665 words (approx. 14.7 pages), 10 sources, MLA, $ 101.95
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Abstract
This paper provides an analysis of the state of the aviation industry before and after 9-11. The paper begins by providing a brief description of the industry before the attack and proceeds to look at the affects of the terrorist attacks on the industry. Issues discussed include tighter passenger security, a slump in aviation travel, and questions of cockpit security.
From the Paper
"As a result of the attacks of September 11, 2001, the U.S. government and traveling public are demanding tighter security at the nation?s airports. While the problems with security recently highlighted by various industry analysts are by no means new, they have been the focus of a much more urgent debate since the country is virtually at war, both politically and economically. These attacks horsewhipped the air industry in the United States to the extent they may not recover, even in the long-term, without much more assistance from both the federal government as well as an immediate increase in the number of passengers being carried. There is no question that safety measures substantially contribute to the costs of airline operations, but the cost of safety only begins with the purchase price of a ticket by a passenger. However, it is not possible to gauge the worth of a human life in terms of dollars, and those who would trust their lives to experienced pilots and proven aircraft need to be assured that their choice to fly was a prudent one."
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British Airways, 2004.
A detailed marketing communications plan for British Airways European Passenger Business. It includes up-to-date situational analysis (PEST and SWOT), aims and objectives and a strategy for achieving results.
3,750 words (approx. 15.0 pages), 11 sources, MLA, $ 103.95
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Abstract
This paper outlines a marketing plan for the European Passenger Business of British Airways (BA). BA's communications strategy to date is reviewed and new objectives and targets to be achieved over the next year are set, in order to increase brand awareness and a loyal customer base. BA's current situation and strategy is analysed and the key problems and areas of weakness that need to be addressed are identified.
From the Paper
"However, events over the past three years (both internal and external) have hit profit margins and damaged the brand?s reputation and image, which have impacted sales. The Future Size and Shape plan was developed and implemented in 2002 to restructure the business and reduce costs, in order to achieve profits. Associated reductions in employee numbers amount to around 15,000. However, employee dissatisfaction has grown, with unions threatening strike action on an annual basis (August bank holiday weekend 2003 and 2004). Most recently this culminated in 100 flights being cancelled at Heathrow, partly due to staff shortages, which was estimated to have cost BA ?10m. Press coverage has been highly negative ? partly fuelled by BA?s poorly planned compensation offer (free flights to some employees, whilst customers have to apply for their money back). BA?s share price (see figure 1) has been affected by these developments, in addition to external factors such as fuel price rises."
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Airline Industry Forecast, 2005.
An overview of the airline industry, including a SWOTT analysis and projections for the future.
4,300 words (approx. 17.2 pages), 20 sources, APA, $ 113.95
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Abstract
This paper is based on the airline industry and discusses a brief history of this industry, an industry overview, and a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis of the industry. It also addresses the impact of real Gross Domestic Product (GDP), the unemployment rate, and the inflation rate as measured by the consumer price index (CPI). The paper includes three economic indicators.
History of the Industry
Industry Overview
SWOTT
Gross Domestic Product
Unemployment Rate
Inflation Rate
Economic Indicators
In-depth Analysis
Final Recommendations
From the Paper
"Business travel still plays a significant role in the airline industry. Although many advents in business communications technology have evolved, something remains to be said about the quality and quantity of business conducted in face-to-face meetings. Competition for business travelers is intense with legacy carriers and low-cost carriers vying for revenue. Today, the financial benefit is in the business community?s favor although it is expected that in late 2005 excess capacity consumption will allow the airlines to begin charging higher fares (National Business Travel Association)."
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Regional Jets and the Aviation Industry, 2003.
An analysis of the cost factors and controversies associated with regional jets in the aviation industry today.
3,764 words (approx. 15.1 pages), 10 sources, APA, $ 103.95
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Abstract
This paper examines how the future for regional jet service in the United States and abroad appears to be very bright and how regional passenger jets, defined as jet planes seating between 25 and 110 passengers, are becoming increasingly popular alternatives to the turbo-prop ?puddle-jumper? aircraft businesspeople have come to associate with commuter flights in smaller markets. It provides an overview and background of regional jets, the associated cost factors and controversies, an assessment of the potential impact of the identified alternatives, and the sell-offs of regional carriers by the major carrier owners.
From the Paper
"As a result of their increasing popularity, regional jets have also created their share of controversies, including claims these types of aircraft are clogging the nation?s already stressed airports and issues concerning equitable pay rates for regional jet pilots compared to their mainstream aviation counterparts. ?Some say regional jets are jamming the system, but that's not true,? says Faye Malarkey, a legislative director for the Regional Airline Association (RAA). Rather, Malarkey says that regional jets are ?part of the solution? (Arnoult, 2000, p. 67). Likewise, the President of the RAA, Deborah McElroy says, ?We think that they are making regional jets a scapegoat. That's not appropriate. regional jets are added because that's what the passengers want? (Arnoult, 2000, p. 67). "
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Airbus, 2004.
A look at the strategic issues and options facing the Airbus organization.
3,182 words (approx. 12.7 pages), 11 sources, MLA, $ 92.95
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Abstract
This paper outlines the business strategy of Airbus that has allowed it to become the successful aircraft business that it is today. The paper points to Airbus's focus on international customer support, the development of a corporate culture, and its focus on technological developments as the main reasons for its competitive edge and success in the aircraft engineering market.
Brief Introduction to Airbus
Activities in Globe
Technological Developments
Strategic Analysis and Expansion Opportunities
Conclusion
From the Paper
"Airbus entered the aircraft engineering market approximately 30 years ago. Their first aircraft was the A300 wide-bodied airliner, with the capacity for 226 passengers, being the first to offer exactly the facilities stipulated by the airlines. Within the market of annual profits exceeding $527 million in 2000, out of which 72% came directly form passenger flight revenues, such an innovation had provided to be extensively demanded. As a consequence, the newly developing company had benefited from tremendous growth over a significant period of time, where by in year 2003, Airbus had a turnover of 19.3 Billion Euros."
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