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Air Crash Investigation, 2008.
An analysis of the statistics of commercial jet aircraft accidents and steps that have been taken to improve the safety of flying.
2,536 words (approx. 10.1 pages), 5 sources, APA, $ 76.95
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Abstract
This paper examines aircraft accidents and the way that they have always been scrutinized very carefully. It provides a statistical summary of commercial jet aircraft accidents and discusses improvements in technology that is designed to minimize aircraft accidents. The paper also looks at other steps that have been taken to improve the safety of flying in aircrafts.
Table of Contents:
Statistical Summary of Commercial Jet Aircraft Accidents
From the Paper
"Understanding the mean time between failure (MTBF) and the rate of failure of equipment in aircrafts in-depth can also be better modeled if history of the aircraft is known. Reliability Centered Maintenance (RCM) places great emphasis on analysis of historical data for identifying the schedule and planning the maintenance programs for any industry. As any computerized system offers the quickest and the most efficient manner of analyzing large quantities of data in the shortest possible time, any investment in the setting up of an on-line maintenance program monitoring system would prove to be beneficial for an aircraft operator. In addition, the connectivity that it provides would also help all other relevant interested parties in the process also monitor the aircraft as needed by law. The ability to replicate the functionality and simulate the actual operations and the subsequent maintenance requirements can also help decision makers identify problems and errors in the planning process."
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Exploring Space: Is It Too Expensive?, 2008.
This paper looks at the benefits vis-a-vis the financial burden posed by the United States' space program.
1,033 words (approx. 4.1 pages), 6 sources, MLA, $ 36.95
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Abstract
The paper discusses how the United States' space program is a heavy financial burden on the economy and on taxpayers' money. The paper looks at the perceived benefits of exploring space and concludes that the program should only be continued if the costs can be reduced.
Outline:
The Pros and Cons of the Space Program
The United States Deficit and Its Growth
If the Cost of Space Exploration Could be Reduced, it May be Worthwhile
Conclusion
From the Paper
"The desire to explore space was fueled by the "Cold War" between the USSR and the United States. In the 1940s the very real fear existed that the USSR would use its atomic bombs to attack the U.S., therefore, the race was on to determine how to spy on the enemy through a covert, anonymous method. A Navy balloon project was launched in the 1950s equipped with a "1,400-pound camera package, so that it could take aerial photographs, while floating over the Soviet Union" (Rentmeester 40). Meanwhile, in 1957, the Soviets launched the first satellite into space, Sputnik, and the U.S. followed with a reconnaissance package that replaced the bulky camera on the balloon to a highly developed optics system and a satellite to place it on (Rentmeester 41). Therefore, the space race began, and ultimately the United States became the first nation to place a man on the moon in 1969 (Washington Times D04)."
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Military Studies: Airpower Theory, 2008.
This paper is a military study of air power theory developed by William Mitchell and Giulio Douhet.
1,564 words (approx. 6.3 pages), 5 sources, APA, $ 51.95
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Abstract
This paper analyzes the superiority of air power that had evolved from the military of William Mitchell and Giulio Douhet. In the author's view, by understanding the balance of naval and air power in these theories, Mitchell provides the most comprehensive theory that uses air power as a separate, but unified naval approach to modern warfare. By also analyzing the limited naval strategies of Julian Corbett and A. T. Mahan, the author states that one can realize that Mitchell's theory of air power in conjunction with a strong navy is the ideal approach to an effective military force.
From the Paper
"In World War II, the integration of the navy and the air force during the Pacific arena of fighting was extremely important due to the nature of air dominance that was needed to move the navy about so that they could drop soldiers onto the land. This initiative was part of Mitchell's understanding of a cooperative balance (Mitchell's desire to separate, but not to isolate the different sectors of the military) between navy and air power (Jones 2004, 24) that would help create scenarios where the enemy would have to build a greater air force in order to deal with heavy bombing on their land forces if they did not. By taking Douhet's theories on air power through bombing techniques, it became essential for militaries to build far more aggressive and efficient ways to dominate the skies. Mitchell was essential able to begin processing the way that air power would have to be the dominant strategy to help understand why and how wars of the future would be fought."
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Southwest Airlines' Fuel Policy, 2008.
A look at Laura Wright's fuel price hedging program that has ensured financial growth at Southwest Airlines.
1,172 words (approx. 4.7 pages), 3 sources, APA, $ 40.95
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Abstract
The paper shows how Laura Wright, Senior Vice President and CFO at Southwest Airlines, has impacted the Southwest company significantly through her promotion of the fuel price hedging policy. The paper explains that this policy allowed Southwest to focus on its passengers and support their needs, with fuel prices locked in and fuel hedging contracts with fuel providers in place. The paper reveals that this policy has resulted in Southwest demonstrating consistent profits while other airlines entered bankruptcy.
From the Paper
"Laura Wright is Senior Vice President and CFO at Southwest Airlines, with her office based in Dallas, Texas. In this position Wright is responsible for all financial factors affecting the company, with an added focus on "accounting, investor relations, treasury/tax, fleet planning, insurance, and Employee compensation and benefits" ("Officer", 2007, sec. 1). Wright began her association with Southwest in 1990 and has progressively proven her value to the company through such positions as Director of Corporate Taxation, Assistant Treasurer and Vice President Finance and Treasurer ("Officer", 2007, sec. 1)."
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Lufthansa: A Case Study, 2008.
A case study of the German Lufthansa airline.
1,237 words (approx. 4.9 pages), 4 sources, MLA, $ 42.95
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Abstract
The paper discusses Lufthansa's corporate restructuring in the early 1990s that has enabled the company to respond to crises ever since. The paper provides a SWOT analysis of the Lufthansa company and discusses the company's commitment to long-term strategic cost reductions, streamlining operations and management and a reliance on alliances. The paper concludes by revealing the company's competitive advantage and growing strength.
Outline:
Introduction and History
SWOT Analysis
External Environment
Conclusion
From the Paper
"In 1992, the German state owned, unprofitable airline Lufthansa was facing bankruptcy. Under the leadership of Heinz Ruhnau in the 1980's, the airline has increased its fleet from 120 to 275 planes. The gulf War and the recession meant the company had too much capacity to be effective. When ]iirgen Weber's became CEO in the early 1990's, he faced the challenges including privatization, and cost cutting measures to allow the company to remain competitive in a changing marketplace. Under Weber's leadership, the company responded swiftly, and the subsequent corporate restructuring allowed for a swift response to avert crisis and a commitment to economization that has enabled the company to respond to crisis ever since."
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Threats to Southwest Airlines, 2008.
An analysis of the threats to Southwest Airlines and ways to combat those threats.
961 words (approx. 3.8 pages), 4 sources, MLA, $ 34.95
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Abstract
This paper discusses threats to the airline industry as a whole and to Southwest Airlines in particular. It analyzes the reasons for the threats and discusses how Southwest Airlines can combat those threats. The paper then looks at the increased opportunities that exist for Southwest Airlines, particularly due to technological advancements in the industry.
Table of Contents:
Introduction
Rising Fuel Prices: How Southwest Airlines can Use Technology to Lower Production Costs
From the Paper
"In conclusion, Southwest Airlines is within an industry that is now facing a significant amount of threats - some are economic, and some are structural. Fuel prices happens to be an issue that is in both areas, hence it is not easily rectified, however, technological advancements provide the necessary prerequisite to deal with this problem in a rather efficient way, by providing the necessary tools, to increase supply and simultaneous use less fuel, which lowers the input cost. Southwest Airlines has a successful model that uses a low pricing mechanism to retain and attract customers. Increasing fuel costs is a threat to this model, as such there has to be a remedy in place to alleviate the negative externalities associated with this. The use of technology is the optimal recommendation, with added benefits in other areas, which will help Southwest Airlines to regain efficiency."
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Southwest Airlines and Strategic Alliances, 2008.
A discussion of Southwest Airlines and its organizational weaknesses, especially its lack of strategic alliances.
960 words (approx. 3.8 pages), 4 sources, MLA, $ 34.95
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Abstract
This paper examines Southwest Airlines' many identified weaknesses, such as poor short-term liquidity, lack of strategic alliances, and declining revenue yields. The paper asserts that it is imperative that the firm forms more strategic alliances, especially in the airline industries. The paper contends that the advantage of this is that the Southwest Airlines will then have a larger market share and, when collusion takes place, it is tantamount to acting like a monopoly, resulting in more profits in both the long and short run for the airline. The paper also suggests that the firm incorporate technology in its operations. To summarize, the paper suggests that both strategic alliances and the implementation of recommended technology will improve the business.
Outline:
Introduction
Incorporating Technology in its Operations: Increasing Strategic Alliances for Southwest
Benefits from Technology for Southwest Airlines
Conclusion
From the Paper
"Southwest Airlines can incorporate this aspect of operations by using its exceptional profit margin to gain acquire more cost efficient and technologically advanced assets. The Airbus 380 landed in Los Angeles International Airport which is one of the biggest and cost efficient jets, Southwest Airlines should be at the forefront in debuting improvements in technology like this one to leverage alliances and increase the choices for consumers. Southwest currently uses Boeing 737s because it does smaller frequent flights from city to city. However increased technology can be achieved with upgrades to the current fleet or an introduction of fixed assets."
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Canadian Bush Pilots and Air Medical Services, 2008.
A discussion of bush pilots and the advent of air medical services in Canada.
2,290 words (approx. 9.2 pages), 13 sources, MLA, $ 70.95
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Abstract
This paper examines the rise of air medical and evacuation services in northern and remote areas of Canada after the 1920s, noting the continuing need for air ambulance services for Canadians living beyond road or rail networks. The paper points out that a great array of popular history material has been published in the last thirty years or so attesting to the romantic lives of bush pilots who indeed were often self-styled persons to occupy their own boundless milieu. The paper adds that a study of the many female bush pilots provides an intriguing aside on the women's history emphasis of the last decades that can lend an impression of women's domesticity that was by no means general. The paper concludes that, today, bush pilots retain their particular glamour, being well-equipped and trained with every benefit of modern communications and navigation, and still risking unusual, even ridiculous situations.
Outline:
Introduction
A Twentieth-Century Progression
Medical Services in Northern Canada
Saskatchewan
Training of Pilots and Medical Staff
Concluding Discussion
From the Paper
"With socialized medicine as a federal Canadian addition, outpost infirmaries and hospitals were incorporated into local communities but some memoirs refer to occasional doctors who carried on in remote service, radioing instructions to particular flying companies or pilots; instructions arrived via Royal Canadian Air Force stations, too, in a continuing range of services that has by no means subsided with the advent of tele-medicine. Nursing were sometimes found in contract posts who might be better described today as physician's assistants in their obstetrical and orthopedic skills, not a few of them turning to surgery where there was no doctor and air evacuation impossible in time to save lives. (Larmour 1988) The international profession of nursing took considerable interest in the post-World War II decades in what Canadian provinces and territories were beginning to pioneer in nursing stations, infirmaries, public information on when to bring patients to radio dispatch centres and all else done and learned by practitioners in the course of northern or Arctic service. (Waller 1964, King 1968, Smith 1972)"
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Southwest Airlines, 2008.
This paper looks at the weaknesses of the airline company 'Southwest Airlines'.
1,117 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
In this article the writer notes that Southwest Airlines is the premiere low cost airline. The writer points out that Southwest operates only in the US market and this restraint that kept it from making unregulated expansion a primary forward strategy is also the strategy that kept it from facing the severe financial difficulties all of the major airlines suffered following 9/11. The writer maintains that in spite of its low cost operating strategy and business model, Southwest has been also negatively impacted by cyclical forces in the airline industry. The writer notes that although Southwest's more recent problems include satisfying employee contract demands and in integrating new executive leadership while trying to manage growth from 500 employees to 35,000, it becomes clear the corporate culture was one more of a cult of personality than any documented and canonized set of operational policies. The writer concludes that operationally, a corporate culture based on the personality of a single charismatic leader, while laudable in many respects, is also difficult if not impossible to reproduce and often leads to human resource concerns as far as impropriety, discrimination and harassment issues.
Outline:
Industry Environment
Financing Sources
Sarbanes Oxley Compliance
Competitive Advantages as Weaknesses
Partnering Exposure
Conclusion
From the Paper
"Most major corporations, Southwest included, have at their disposal various financing strategies to fund ongoing operations and extraordinary expenses. In Southwest's case, its various financing strategies are mentioned periodically throughout its Form 10-K most notably in the Management Discussion & Analysis section. These financing options include: cash on hand, short term investments that total more than $2b, a $600m bank revolving line of credit, public debt securities, and various derivative strategies. This degree of leverage, in spite of the cash on hand is still significant and, if Southwest suffers any significant strategic missteps, this leverage can quickly become a negative."
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Southwest Airlines, 2008.
This paper evaluates the strengths of Southwest Airlines.
943 words (approx. 3.8 pages), 5 sources, MLA, $ 33.95
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Abstract
The paper discusses Southwest Airline's corporate culture that was more of a cult of personality than any documented set of operational policies. The paper looks at the company's tangible and intangible resources, their business level strategy, their strategy of controlling growth and how they recruit with retention in mind. The paper concludes that if Southwest's corporate culture is responsibly shifted to a culture based on a strong understanding of the mission statement, the company can further its growth projections and meet all of the demands of its workforce.
Outline:
Cultural Overview
Strengths
Conclusion
From the Paper
"Southwest Airline's corporate culture has traditionally been somewhat freewheeling and capricious and this has long been a strong component of its ability to adjust to the airline industry's rapid market shifts. Much of this culture can be traced to one of the airline's founders and its longtime CEO, until 2001, Mr. Kelleher. When a company CEO is described as, "Mr. Kelleher...drank Wild Turkey at company parties, smoked everywhere -- even behind the podium at shareholder meetings -- and loved to joke with employees and dole out hugs and kisses as greetings..."(Trottman par.8), one becomes aware that a unique and original corporate culture is at play. Yet, in view of Southwest's more recent problems satisfying employee contract demands and in integrating new executive leadership while trying to manage growth from 500 employees to 35,000, it becomes clear this corporate culture was one more of a cult of personality than any documented and canonized set of operational policies."
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Airports, Airlines and Customers, 2008.
This paper provides a look at the services offered by airports and airlines to target customers.
1,600 words (approx. 6.4 pages), 6 sources, APA, $ 52.95
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Abstract
This paper reviews the ways in which airports and airlines across America are trying to target and accommodate customers in the aftermath of the industry's near-collapse after 9/11. The paper particularly looks at how airports are trying to assuage security concerns while simultaneously offering new services to busy professionals. The writer also touches upon how airports are attempting to link their facilities to the buying predilections of certain segments of the population. Additionally, the paper reviews the determined efforts of the airline industry itself to offer more "bang for the buck" while doing what it can to reassure customers that their flight experience will not be troubled by concerns centering around whether or not their luggage will arrive with them at their destination.
From the Paper
"Busy commuters, security "freaks," and consumers interested in easy access to niche providers are only a few of the customer demographic groups that stir the interest of airport management. Another group, frequently overlooked, is the airport user who is a compulsive shopper. Naturally enough, these sorts of individuals are a key demographic inasmuch as airports are wholly aware that items purchased on their premises mean money in pocket at the end of the fiscal year. Of course, logic dictates that airport marketing professionals are well-acquainted with certain groups - it could be young women, affluent elderly couples, or businesspeople with a penchant for impulsive buying - that like to buy items (and specific types of items) at the airport rather than elsewhere at a store. The problem, or so it would seem, is that knowing individuals (and which kinds) who want to buy at the airport does not necessarily translate into providing the sort of technology or services that can facilitate their purchasing decisions and activities. Consequently, the airport truly desirous of deriving profit from waiting families or individuals must renovate its inner structure and give people ready access to such technology."
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Aviation Disasters, 2008.
An analysis of whether the families of plane crash victims have been treated fairly over the last 15 years.
2,366 words (approx. 9.5 pages), 13 sources, APA, $ 72.95
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Abstract
There are few things more tragic than the unexpected loss of a loved one. With this in mind, this paper looks at how the grieving families of plane crash victims have been treated by the National Transportation Safety Board, by the airline industry, by the courts, and by the United States government over the course of the last 15 years. In so doing, it hopes to illustrate that many of the pertinent authorities have frequently fallen short in satisfying their ethical and moral obligations to the loved ones of crash victims - and towards the memory of those who perished.
From the Paper
"In some important respects, recent history shows that the National Transportation Safety Board (NTSB) has not always well-served the families of those who lost their lives in jetliner crashes. For example, victims' families have frequently complained that the NTSB has done a poor job of keeping them informed about the progress of investigations. At the same time, the surviving loved ones of crash victims have often expressed displeasure at the fact that airlines have made families wait for hours before confirming that a brother, sister, mother, father, grandparent was on-board a downed jetliner ("Helping the Families," 1996). "
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Lufthansa Case Study, 2008.
This paper provides an analysis of the Lufthansa airline company.
1,047 words (approx. 4.2 pages), 4 sources, APA, $ 36.95
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Abstract
In this article, the writer notes that several large scale, interrelated conditions have affected the airline industry over the past several years in such a manner that every carrier has had to respond in order to remain viable and competitive. The writer points out that Lufthansa experienced a crisis year in 2003, with financials that threatened to bring the company to bankruptcy. The writer then discusses that Lufthansa has restructured its operations to allow it to respond quickly to problems areas and to control costs across the organization. The writer maintains that the effort to control costs will force the company to focus on profitable routes and ruthlessly cut service to unprofitable areas going forward.
Outline:
External Analysis
Internal Analysis
Strategic Intent and Mission
Strategy Formulation
Strategy Implementation
From the Paper
"Customer check-in wait times and flight time delays have resulted from new regulations designed to ensure passenger and plane safety, including more rigorous bag searches, more extensive passenger screening, and the like. This has resulted in customers paying higher prices and a less enjoyable flight experience."
"Additionally, deregulation and liberalization has accompanied the globalization of the airline industry, so that companies have had to compete against each other in new markets, as well as to gain entry into new territories. The rise of low cost local and regional airlines has made the competitive environment difficult to maneuver for large, formerly-state-subsidized national carriers. This has resulted in the need for strategic alliances between airlines in order to attempt to protect market shares and profits."
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Boeing, Airbus and the EU, 2007.
This paper explores the aircraft industry in relation to the European Union.
3,449 words (approx. 13.8 pages), 16 sources, MLA, $ 97.95
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Abstract
The paper discusses the market strategies of Boeing and Airbus and how the EU has assisted Airbus' international performance. The paper shows how the aircraft manufacturing and airline industry are intricately dependent on each other. The paper provides a SWOT analysis of both Boeing and Airbus. The paper concludes that although the EU may operate in line with Boeing's vision of the airline industry, national pride within the EU will ensure that Airbus and its A380 has a presence in its major airports.
Outline:
Overview
The European Union
The Aircraft Industry
Boeing
Airbus
Conclusion
From the Paper
"The civilian aircraft industry, in spite of its sheer domination by only two major competitors, Boeing and Airbus, is a hugely competitive industry with billions of dollars at stake annually. Airbus alone experienced revenues in 2004/2005 of E22.3b while Boeing, for the same period, took in 55% of the total market value of passenger jet orders ("Airbus" pars.5-12). The increasingly open and fractured market across the European Union (EU) has also created a raft of opportunities for both these aircraft manufacturers to capitalize on. However, because of the market strategies that each aircraft manufacturer has taken, Boeing would seem to have an operating advantage in the short term within the EU although nationalistic tendencies may prevent Boeing from capitalizing on its advantage."
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Computer Technology in Aviation Safety, 2007.
A study exploring the impact of computer aided design technology on human factors in aviation safety.
5,092 words (approx. 20.4 pages), 24 sources, MLA, $ 127.95
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Abstract
The paper explains that computer aided design (CAD) involves the application of computer technology to the design of the cockpit so that it is more ergonomic and more sensitive to the characteristics of different pilots. The paper relates that, on the whole, CAD technology is an enormous improvement on older aviation design because it allows designers to visualize situations in three-dimensionality throughout the design process. The paper discusses the CAD-based ergonomic analysis programs that allow researchers to create accurate 3-D human models that measure the impact of ergonomics on the safety and reliability of products, equipment and facilities. The paper includes graphs, tables and illustrations.
Outline:
Chapter I: Introduction
Chapter II: Review of Related Literature
Chapter III:Methodology
Chapter IV: Results
Chapter V: Discussion
Chapter VI: Conclusion
Chapter VII: Recommendations
From the Paper
"Aircraft accidents that lead to loss of lives receive the highest level of attention in the aviation industry. There are many different causes for aircraft accidents that occur on an everyday basis in the aviation industry, which range from pilot errors to mechanical challenges. Some of those errors are minor, but others can have devastating effects. Pilot errors can be minimized by utilizing adequate tools and various analyses. Human factors are one of the methods that would improve safety. The term "human factors" has grown drastically, and has become more popular as the commercial aviation industry realized that human errors underlies most aviation accidents and incidents, rather than mechanical failure (Greaber 1999)."
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Boeing, 2007.
This paper discusses the Boeing company, concentrating on its operations on an international level.
1,021 words (approx. 4.1 pages), 5 sources, MLA, $ 36.95
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Abstract
In this article, the writer notes that Boeing is a major aircraft company of the world holding the unique distinction of manufacturing commercial jetliners for more than half a century and also the biggest producer of both commercial jetliners as well as military aircrafts. The writer points out that presently, its main commercial products are 737, 747, 767 and 777 series of aircrafts and also the Boeing Business Jet. The writer discusses that the Boeing company has been applying the knowledge and experience of experts inside the country to develop local partnerships and improve the understanding of alignment opportunities, possible off-set agreements, industrial arrangements and inter-country relationships. The writer maintains that in such a move, the management is transforming Boeing from a successful U.S. exporter to an even more successful company on the international level.
Outline:
Introduction
Human Resources Management of Boeing at international level and its adaptation to local context and cross-cultural communication on the international level:
From the Paper
"On the Human Resources front, the company is faced with the rising cost of employee benefits. The company is not just content with enhancement of visibility of employee's available benefits; however it also endeavoring to educate employees on the manner in which to maximize value of their benefits and thus manage costs for Boeing. Boeing is sometimes seen as the ideal employer for Engineering and Science college students. Among the major attractions remain that employees can progress their education while continuing to work at Boeing. One thing that draws a lot of new employees is the college education reimbursement system known as the Learning Together Program on which the company invested nearly $105 million sending the employees to school once again wherein they are able to pick up any degree and the company bears the full cost of tuition. Because of such diversity of products and services to work on, it is small wonder that the company is seen as one of the best places to work for student having science and engineering qualification which is unmatched anywhere."
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Brand Success of Airlines, 2007.
This paper discusses brand success in the airline industry with special references to Virgin Atlantic Airways.
9,718 words (approx. 38.9 pages), 31 sources, MLA, $ 198.95
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Abstract
In this article, the writer identifies the differentiations between Virgin Atlantic Airways and British Airways. The writer examines what factors contributed to Virgin Atlantic Airways success within a short period of time. The writer then looks at what other competitors in the field of big business airliners are doing to counter this success. The writer discusses research relevant to Virgin Atlantic Airways and its rival competitor, British Airways, to develop relevant insights concerning awareness, brand loyalty, customer's perception, brand equity and brand value. An evaluation of the respective operations, facts and figures of these airlines serves to offer an overview of how Virgin Atlantic Airways carries and handles the reputation and sensitive balancing act to find a niche for its own brand.
Outline:
Abstract
Table of Contents
Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Scope of Study
Rationale of Study
Overview of Study
Review of Related Literature
Summary and Conclusion
From the Paper
"There is a play element as well, which was one of the findings of the Virgin team: passengers like games. So the 'Den' section includes a pool table, retro video games (obviously beloved of middle-aged male passengers who have achieved financial success), plus films, and tv sports coverage, all viewed from extra-deep sofas. The quality of furniture and materials throughout is impressive and well chosen, giving distinct identity to very different parts of the facility, for example the spa facility. This is an unusual interior; aptly contemporary, it doesn't conform to the pattern of dilute modernism of much airport design, but nor does it fall for the antique look so beloved of British hoteliers when it comes to offering luxury services. Richard Branson must be pleased with the increase in passenger numbers the Clubhouse has helped to generate. For us ordinary mortals, we can only hope that the Formula One standards achieved here (with a price tag of [pounds sterling]11m) somehow rub off on the travelling experience for those of us in carriage class"."
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Continental Airlines, 2007.
This paper discusses the fourth-largest airline in the United States, Continental Airlines, concentrating on marketing issues.
1,406 words (approx. 5.6 pages), 8 sources, APA, $ 46.95
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Abstract
In this article, the writer points out that Continental Airlines was established in 1934 under the name of "Varney Speed Lines", after Walter T. Varney, its initial owner. The writer then notes that on July 1, 1937, Robert Six, the new owner, changed its name to Continental. The writer relates that the marketing strategy of Continental Airlines is based on emphasizing its strengths, such as the variety and quality of the services offered. The writer looks at Continental's strategies and awards that have been received. The writer concludes that all in all, Continental Airlines is trying to apply a strategy based on establishing deep customer relationships, in order to create customer loyalty and brand affinity.
From the Paper
"RewardOne is a free business program designed by Continental in order to reward companies for business travel on Continental Airlines. However, this program does not apply for travel agencies, wholesalers, consolidators or other resellers of travel. Through RewardOne the companies are rewarded valuable points each time its employees travel on business with Continental Airlines. He rewards include: Silver OnePass Elite Status, Presidents Club membership, travel certificates and many others."
"For U.S. residents that want to save some money, Continental offers the Continental Airlines Credit Card from Chase. Customers that apply for this card will receive 15,000 OnePass bonus miles after their first purchase, get a 5% discount on all published Continental fares, two Presidents Club passes every year, two travel discount certificates (up to $200 in savings) every year."
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