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Term Paper # 99219 SHOPPING CART DISABLED
Harry Sylvester's "I Won't Do No Dive", 2007.
A literary analysis of Harry Sylvester's short story, "I Won't Do No Dive", about a down-on-his-luck boxer.
845 words (approx. 3.4 pages), 1 source, APA, $ 30.95
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Abstract
This paper explains that Harry Sylvester's "I Won't Do No Dive" represents the cultural phenomenon of the fixing of boxing matches, which is commonly told in sports-themed literature and Hollywood screen plays. The author points out that, even the incorrect phrasing of the term, "I won't do no dive", is a deliberate double-negative, familiar as both the text of a boxer who won't deliberately lose a match and as a double-negative that resonates of the poor English of a boxer growing up in a rough area and enduring many battles in his attempted climb to the top. The paper relates that match fixing provides for an interesting literary device by creating a complicated dilemma, which underscores the importance of honesty and competition in sport and how the corruption of these mottos commonly debases it.

From the Paper
"The era in which the story was written (the 1930s) also has literary implications, as we witness the rough-and-tumble surrounds of a struggling boxer in the earlier part of the twentieth century. The characters speak in the incorrect English of a rough area in a bygone era - which is not specified, but his again is a good literary device: we romanticize the era and the place, perhaps imagining a rough, no-holds-barred Brooklyn, where even the rough, down-on-their-luck crowd have dreams of boxing and making it big."
Term Paper # 99182 SHOPPING CART DISABLED
Canadian Identity, 2007.
This paper explores how ice hockey represents Canada's national identity.
1,140 words (approx. 4.6 pages), 4 sources, MLA, $ 39.95
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Abstract
The paper relates that despite the notion of a national identity being threatened by both globalization and the apparent segmentation of Canada into smallish, disparate elements, it is evident that a Canadian culture still exists. The paper examines how ice hockey is typically associated by both Canadians and foreigners with Canada, the nation credited as its birthplace. The paper discusses how Canadians play hockey and enjoy watching it and it is also linked with society in terms of sport, relaxation, literature and fiction.

From the Paper
"The concept of a common national interest and Canadian identity in relation to any field is a tricky one in this current environment of thriving globalization. However, one can identity key national themes upon examining observers' perceptions of a national climate, for example the Canadian state. Many other countries identify Canada as being a country that is not only the home of maple syrup and the bearer of the red leafed flag, but the home of ice hockey, one of the globe's most popular and growing sports. This is despite the notion of a national identity being threatened by both globalization and the apparent segmentation of Canada into smallish, disparate elements, as evidence by the distinctiveness of Quebec society."
Term Paper # 99054 temporarily unavailable
Term Paper # 99033 SHOPPING CART DISABLED
University of Phoenix Stadium, 2007.
A personal description of the University of Phoenix Stadium.
1,207 words (approx. 4.8 pages), 6 sources, MLA, $ 41.95
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Abstract
The writer describes the University of Phoenix Stadium as the biggest and grandest adaptable sports arena in the world. The writer depicts the stadium's magnificence and artistic beauty, its significant features and the numerous events that have been held at the arena. The writer also provides reviews of this stadium.

Outline:
Introduction
Significant Features
Events
Reviews
Conclusion

From the Paper
"The world witnessed the ceremonial groundbreaking for the University of Phoenix Stadium on April 12, 2003. The University of Phoenix Stadium is by far the biggest and grandest adaptable sports arena in the world. Glendale, Arizona serves as its home, right across the Jobing.com Arena which is the official residence of the NHL Phoenix Coyotes. The NFL Arizona Cardinals along with the Tostitos Fiesta Bowl are its principal leaseholders. The University of Phoenix which is a for-profit institution dedicated to the sphere of mature studies legally attained the naming privileges by September last year. Originally the stadium was called the "Cardinals Stadium"."
Term Paper # 98921 SHOPPING CART DISABLED
Leadership Programs for Inner-City Schools, 2007.
An analysis of the impact of leadership programs for football players at inner-city schools.
14,394 words (approx. 57.6 pages), 58 sources, MLA, $ 249.95
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Abstract
This paper analyzes how disciplinary problems can be reduced in inner-city schools. It suggests that young people can learn to better manage themselves while relating to others. The paper focuses on a high school football program that focuses on instilling leadership qualities in its participants, to achieve this end. It reviews the literature and analyzes the success of these programs.

Table of Contents:
Abstract
Chapter 1: Introduction
Statement of the Problem
Rationale of Study
Chapter 2: Review of Related Literature
Background and Overview
The History of Mentoring
What is Mentoring?
Importance of After School Programs
Programs Found And Research
Economic Considerations
Assessing the Effectiveness of High School Sports-Based Leadership Programs
Data-gathering Method and Database of Study
Chapter 4: Data Analysis
Setting and Participants
Chapter 5: Summary, Conclusions and Recommendations
Summary
Conclusions
Recommendations

From the Paper
"The research clearly showed that participation in extracurricular athletic programs provided high school students with a wide range of beneficial outcomes, including improved academic performance and fewer disciplinary problems. It is reasonable to conclude that participation in such extracurricular leadership development activities will help address many of the fundamental issues facing American educators and students alike in inner city schools, and but such interventions are not without effort and cost. Nevertheless, there are some obvious win-win aspects to such athletic-based initiatives as well, particularly for inner-city students who may have few alternatives available to them. According to one authority, "Teaching students how to live healthy is vital to our society. Physical education teaches students how to develop and maintain proper fitness. Teaching people how they can live longer not only benefits the individual but also society, through a reduction in medical spending due to unhealthy individuals" (Coviello, 1994, p. 6). Despite these findings, though, other authorities cite some fairly isolated examples of how participation in extracurricular leadership development programs either do not contribute to such development or merely provide an avenue for enhancing natural traits there were already present in a given percentage of the participants. Despite these constraints to the positive conclusions noted above, though, these potential downsides are more than offset by the important benefits that many students gain through such active participation. Therefore, the following recommendations are provided."
Term Paper # 98712 SHOPPING CART DISABLED
Sports Sponsorship, 2007.
An in-depth study exploring sponsorship within the Formula One racing series.
18,064 words (approx. 72.3 pages), 40 sources, MLA, $ 249.95
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Abstract
The study examines sports sponsorship in general and how it is being used to support the Formula One racing series in particular. The paper shows how the Formula One racing series has emerged in recent years as one of the front-runners in televised sporting events around the globe and discusses how sports sponsors have taken careful note of these trends. The paper provides a literature review and includes a survey of industry professionals.

Outline:
Chapter 1: Introduction
Chapter 2: Sports Sponsorship
Chapter 3: Sponsorship Within the Formula One
Chapter 4: Importance of Evaluation
Chapter 5: Research Methodology
Chapter 6: Analysis and Discussion of Results
Chapter 7: Conclusion and Recommendation

From the Paper
"Corporate sponsorship of events, especially sports, has become a commonplace marketing communications tool. Around the world, marketers are using a wide range of sporting events - some of which may not even fit the classical definition for sports - are receiving billions of dollars in sponsorship money. The most sponsorship money, of course, goes to the most popular sports and today, the Formula One racing series is one of the most televised sporting championships in the world, representing a growing multi-billion dollar global industry. Some of the marketing techniques that have gone hand-in-hand with such sponsorship has resulted in mixed reviews from consumer advocates and governmental policymakers, but just about everyone agrees that there is a lot of money to be made and everyone, if would seem, wants some of it."
Term Paper # 98645 SHOPPING CART DISABLED
Exercise in Pregnancy, 2007.
This paper discusses the benefits of exercise during pregnancy.
1,942 words (approx. 7.8 pages), 10 sources, MLA, $ 61.95
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Abstract
In this article, the writer studies various research concerning the value of exercise to a pregnant woman and her unborn baby. The writer notes that the benefits of physical fitness and enhanced body image have been enough motivation for women to continue exercise during pregnancy. The writer points out however, that exercise has not been recommended to those of diverse cultural background who have a high prevalence of obesity and overweight. To those who find exercising to be culturally acceptable, the American College of Obstetricians and Gynecologists (ACOG) suggests proper screening in order to avoid extreme environmental conditions and activities, which can lead to abdominal trauma. The writer concludes that experience, opinion and increasing measurable evidence combine to point to the advantages and benefits of exercise before, during, and after pregnancy and as an overall boon to the health to every individual.

From the Paper
"On the other hand, there have been separate and new researches, which reported multiple benefits of exercise during pregnancy for both woman and baby. These include improved cardiovascular function, less weight gain, improved attitude and mood and less difficult or complicated labor, faster recovery and greater fitness. The pregnant woman only needs to be cautious about the type of exercise, its intensity, duration and frequency. The unborn baby also benefits from the improved stress tolerance and advanced neurobehavioral maturity, which exercise can bring. The unborn child of a woman who exercises during pregnancy tends to become leaner and smaller but also has better early neurodevelopment. There have been no studies, which showed that moderate exercise created problems on the developing embryo. Doctors have just probably been playing safe and were apprehensive over the increase in body temperature during exercise as having adverse effects on the fetus."
Term Paper # 98629 SHOPPING CART DISABLED
Special Education, 2007.
This paper discusses special education, concentrating on athletic training and physical therapy.
3,459 words (approx. 13.8 pages), 22 sources, MLA, $ 97.95
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Abstract
In this article, the writer notes that high levels of perceived stress are increasingly being recognized in certain professional areas, including athletic trainers/teachers in the kindergarten through 12th-grade level. The writer points out that this stress can lead to psychological problems such as depression and anxiety, physical ailments, and/or eventual burnout that can result in voluntary or involuntary job dismissal. Such an occurrence is a detriment to both the individual and to the school. The writer maintains that it is thus in the best interests of the National Athletic Trainers' Association (NATA) and school systems to develop and implement ways of enhancing retention. The writer concludes that in order to best meet the changing needs of the trainers, the schools and their constituents, NATA will have to keep abreast of the impact that transitions have on certified athletic trainers in the years to come.

From the Paper
"With time, the athletic trainers thus became healthcare professionals approved by the American Medical Association and Certified by the Board of Certification (BOC) to specialize in the prevention, treatment and rehabilitation of injuries. In cooperation with doctors and other allied health personnel, they function as an integral member of the athletic healthcare team in secondary schools, colleges and universities, sports medicine clinics, professional sports programs, industrial settings and other healthcare environments. Specifically, their roles encompass six areas: Athletic Injury Prevention and Risk Management, Recognition, Evaluation and Assessment of Injuries and Illnesses, Immediate Care of Injuries, Treatment, Rehabilitation and Reconditioning, Health Care Organization and Administration and Professional Development and Responsibility."
"As a part of the complete sports medicine team, they work under the direction of a licensed physician and in cooperation with other healthcare professionals, athletics administrators, coaches and parents."
Term Paper # 98598 SHOPPING CART DISABLED
Intercollegiate Athletics, 2007.
This paper discusses scandals regarding grading due to intercollegiate athletics.
2,726 words (approx. 10.9 pages), 7 sources, MLA, $ 81.95
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Abstract
In this article, the writer looks at the importance of successful athletes to colleges. Further the writer discusses recent grading scandals regarding college athletes. The writer then discusses the VBrick System of studying, which enables students who are also college athletes to attend class from a distance. The writer explains that thanks to technology, this system allows a brick-sized item to be present in the classroom on the student's behalf and the student may access the lesson via the Internet. The writer examines the class performance of athletes at college and also looks at life after sports for such graduates.

From the Paper
"By viewing their classes on the VBrick System, as they call it, the students can attend class via their chosen technological assistance and if they don't understand something, can view the class over and over, for retention. It is called VBrick because the system is brick-sized and sits in the classroom. The remote student has a password to view it over the Internet on demand."
"Athletes may travel to games, and sometimes spend the better part of three weeks on the road. With the VBrick, they can view their classes on the bus, from airports and in their hotel rooms. The system, however, costs between $50,000 and $1 million, depending on how extensively the University uses it."
Term Paper # 98515 SHOPPING CART DISABLED
Paying College Athletes, 2007.
This paper deals with the issues of paying college athletes.
1,007 words (approx. 4.0 pages), 4 sources, MLA, $ 35.95
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Abstract
In this essay, the writer notes that as the January college football bowl season begins, talk will inevitably resurface about the millions of dollars in appearance fees that universities are paid to play in these games, and how none of that money makes its way to the players. The writer points out that the issue of paying Division I college athletes has been discussed for years, and seems to come to the forefront of national sports and higher education dialogue when big-money games like football bowls are played, or when players are sanctioned for illegally taking money from boosters. The writer maintains that as long as college sports continue to bring in big money, the notion of paying college athletes will persist. The writer concludes that the goal of college athletics should not be to provide modest compensation to athletes for four years - it should be to allow young people to pursue their degrees while playing sports.

Outline:
Athletics are not Cash Cows
Making Scholarships More Meaningful
Conclusion

From the Paper
"One of the problems with the argument for paying student athletes is that a key tenet of the argument -- that universities make millions off of their athletics programs -- is not universally true. In fact, many schools have growing deficits. Big-time sports schools such as the University of Michigan or Ohio State may make millions from their football teams and basketball teams, but for every Michigan there is a Middle Tennessee State or a Florida International, whose football team posted a record of 0-12 this year. There are many football and basketball teams that do not sell out their arenas or receive lucrative television or radio contracts, and paying their athletes would be a significant burden. Even a small stipend for all athletes would add to these growing financial deficits."
Term Paper # 98435 SHOPPING CART DISABLED
Principles & Methods of Coaching, 2007.
This paper discusses principles and methods of coaching within the field of physical education.
2,958 words (approx. 11.8 pages), 5 sources, MLA, $ 87.95
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Abstract
In this article, the writer discusses that there are many principles and theories that guide coaching and program development. The writer maintains that the style of coaching is crucial, although a review of the literature indicates that no one style is preferred over the other. The writer points out that it is up to the coach to develop his own particular style in relation to the sport that he is coaching. Further, the writer notes that training methods including motivation and instruction and team interaction are important as well as the development of the program. The writer concludes that by implementing a thorough understanding of coaching principles, a good coach can make any sport fun where winning is an added plus.


Outline:
Introduction
Coaching Styles
Sport Psychology
Athlete Motivation
The Coach as Teacher
Coaching Efficacy and Program Development
Conclusion

From the Paper
"There are three basic coaching styles that determine the manner in which a coach decides how to teach skills and strategies, how practices and competition methods are organized, how athletes are disciplined, and what roles are given to the players regarding the decision making process. A review of the literature indicates that coaches have a tendency to lean toward one of these three styles: authoritarian, cooperative, or casual. Although there is not one style that is better than the others, a coach must find a balance in the styles that will allow him to be firm when needed while letting the players have fun while at the same time allowing them to have a voice in their training and competition experiences. The weaknesses of each style are discussed in the literature, but there is not one supreme recommendation over the others. Instead, the goal of attaining a balance betweens styles is stressed. By finding a balance in a coaching style, trust is placed in the players, which helps boost their self esteem and motivation. In other words, to gain the most out of the players, coach must be control of himself as well as the players. A good coach will display elements of all thee styles."
Term Paper # 98379 SHOPPING CART DISABLED
SportMed Business Plan, 2007.
A business plan for a clinic specializing in sports medicine, worker injury and spine care.
2,416 words (approx. 9.7 pages), 10 sources, MLA, $ 73.95
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Abstract
The paper provides a plan for SportMed, a clinic that focuses on sports medicine, worker injury and spine care. The paper defines their objectives and mission and provides a SWOT analysis of the company. The paper describes the services the company offers and looks at its marketing strategy, the implementation of the strategy and the company's financial plans.

Outline:
Executive Summary
Company
Services
Marketing Strategy and Implementation
Management Team
Financial Plan

From the Paper
"SportMed is a clinic that specializes in sports medicine, worker injury, and spine care. The company is small, but it is projected to develop rapidly. The management team is represented by the four founders, who are, at the same time, the main investors. The overall required start-up budget amounts up to $600,000 of which a third will come as a loan. The facility resides in Nasau County, NY, and targets primarily the colleges and universities in the area with special packages and educational programs. The main aims are encourage healthy lifestyles and to assure performance in sport. The focus is put on customer care in all activities and services. Feng shui is one of the basic principles in layouts."
Term Paper # 98304 SHOPPING CART DISABLED
Sports Ethics, 2007.
This paper explores various ethical issues related to sports and entertainment.
3,088 words (approx. 12.4 pages), 12 sources, MLA, $ 90.95
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Abstract
The paper addresses the widespread use of steroids by high-profile athletes for boosting their performance and discusses whether it is morally acceptable to use performance enhancing drugs in sports. The paper looks at patterns of use of steroids by athletes; are they being used across the board or are certain groups by sex, class or ethnicity more prone to its use? The paper also examines whether it is ethical to use animals for sports and entertainment and discusses the history of cockfighting in the United States.

Outline:
Sports Ethics
Sports History and Performance Enhancing Substance
Pattern of Use
Why is Steroid-use in Sports Considered Unethical?
Is it Ethical to Use Animals in Sports?
The Barbaro Case
Cockfighting
Conclusion

From the Paper
"Sport is an ancient human activity as cultural relics provide evidence that some form of health-building activities existed in China as long ago as 4000 BC (Qinfa, 2007). A number of sports are also known to have been played in ancient Egypt, and the Greeks of course organized the ancient Olympic Games as far back as 776 AD. With the advent of industrialization in the 19th century and the increased availability of leisure time, sports have become phenomenally popular in most parts of the world. The development of mass media and communication technology such as the radio, television and the Internet in the recent past have further added to the popularity of sports as spectators can now follow the exploits of athletes and star performers from afar."
Term Paper # 98292 SHOPPING CART DISABLED
Disabilities, 2007.
This paper discusses the issue of recreation for people with disabilities.
1,981 words (approx. 7.9 pages), 8 sources, MLA, $ 62.95
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Abstract
In this article, the writer maintains that according to the National Center for Health Statistics, there are 34.1 million non-institutionalized Americans currently living with some form of disability that impairs usual activities. The writer notes that this represents roughly 12 percent of the U.S. population. The writer points out that it is a certainty that any recreation and leisure professional will need to consider how to develop appropriate programming for people with disabilities. The writer relates that recreation and leisure professionals need to overcome challenges because research has shown that active lifestyles are critical to improving quality of life for people with disabilities. Paper is written from personal viewpoint.

From the Paper
"Many of the disabilities that will be exhibited by clients will involve impairment of cognitive, motor, mobility, and/or sensory skills. With cognitive impairment, a client may have a difficult time following instructions or understanding what is occurring during the activity. Something fast-paced may be out of order. With a motor- or mobility-related impairment, clients may have limited coordination or scant ability to move around, which would rule out heavy physical activity. Sensory impairment, such as deafness or blindness, will frequently require modifications to activities. Activities for deaf people may involve significant use of hand signals, while programming for the blind may make use of touch or sound. Golf for the vision impaired, for example, involves the use of sound so players can locate the positioning of the hole."
Term Paper # 98277 SHOPPING CART DISABLED
Drugs in Sport, 2007.
This paper looks at the serious issue of steroid abuse by athletes.
1,393 words (approx. 5.6 pages), 7 sources, MLA, $ 46.95
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Abstract
The paper discusses how steroid abuse has become a major problem in sports. The paper explains that performance-enhancing drugs like anabolic steroids and human growth hormone are tempting for athletes whose careers depend on outplaying their competitors. The paper details the sometimes fatal side effects of these drugs and shows how they harm the integrity of all sports. The paper maintains that performance-enhancing drugs should, therefore, be barred from all sports.

From the Paper
"Steroid abuse has become a major problem in sports. The deaths of athletes like Eduardo Gory Guerrero have drawn attention to the real physical dangers of performance-enhancing drugs. Baseball players like Mark McGuire and Jason Giambi have made performance-enhancing drugs seem as common as Gatorade in their sport. According to CBS News, three NFL professional football players with the Carolina Panthers Jeff Mitchell, Todd Sauerbaun, and former Panther Todd Stuessie filled steroids prescriptions before they played in the 2004 Super Bowl. Proliferation of performance-enhancing drugs is problematic, causing increasing numbers of athletes to resort to drugs in order to remain competitive."
Term Paper # 97873 SHOPPING CART DISABLED
Parks and Recreation, 2007.
This paper discusses the operation of parks and recreation centers, focusing on funding issues.
2,055 words (approx. 8.2 pages), 4 sources, MLA, $ 64.95
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Abstract
In this article, the writer discusses various types of funding that are crucial to operating recreation and leisure agencies. The first section of this work is a reflection on fund raising requirements for children participating in extracurricular activities. Secondly, this essay discusses a leisure agency and describes the income courses of the agency. A revenue structure graph is included with the details behind the funding sources.

Outline:
Objective
Fund raising - Reflection on Requirements of Fundraising for Participation
Oregon State Park and Recreation Master Plan

From the Paper
"Fundraising has traditionally been a part of children's participation in extracurricular activities such as youth sports. In fact, there has never been a question of whether fundraising would take place or not as it is simply a given or assumed as part of the youth sports participation process. Fundraising may be in the form of selling candy bars, calendars, or raffle tickets. Fundraising may also take the form of bake sales, marathon runs with sponsors and even sponsored bike rides with the sponsor paying the participant per mile that recorded covered on the bicycle during the ride. Fundraising is an inherent part of youth sports and other extracurricular activities and has been for a very long time. Fundraising takes place for reasons that are clearly good reasons. First, participation in extracurricular activities or youth sports requires that each child have a uniform, shoes, safety-gear, and other various items that are required for same and healthy participation in the youth sport or activity. Many children come from families that have several more children who also participate in youth sports or extracurricular activities."
Term Paper # 97860 SHOPPING CART DISABLED
Gymnastics: Injury & Prevention, 2007.
A look at gymnastics, the possible injuries as a result of gymnastic training and how to prevent these injuries from happening.
889 words (approx. 3.6 pages), 5 sources, MLA, $ 31.95
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Abstract
This paper takes a look at the sport of gymnastics. According to the paper, younger gymnastic athletes are particularly vulnerable to injuries because of the great physical, stamina, and balance-related demands. The paper goes on to discuss the various possible causes of gymnastic related injuries.

From the Paper
"Exercises using the plyometric strategy are very useful for gymnasts; plyometric exercises are the "rapid deceleration and acceleration of muscles" that in turn help create a stretch-shortening cycle," according to www.specialolympics.org. These kinds of exercises train the muscles, and train the nervous system to carry out in an effective way the stretch-shortening cycle, which can improve the performance of a gymnast. Drills using plyometrics also help the athlete develop "rhythm, speed, power and even muscular endurance," the Special Olympics site explains. All plyometric exercises must be carried out on a flat soft surface, and for example, doing the "Exploding Harvards" plyometric exercise builds stamina and muscle strength by doing 10 jumps on each leg."
Term Paper # 97711 SHOPPING CART DISABLED
Sports Massage, 2007.
This paper explores massage therapy for athletic performance.
2,196 words (approx. 8.8 pages), 10 sources, MLA, $ 68.95
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Abstract
The paper explains that massage therapy is the scientific manipulation of the soft tissues of the body, aimed at normalizing these tissues. The paper looks at the origin of modern, scientific massage therapy and the many benefits derived. The paper discusses the mechanics of sports massage, its three forms and its actual application. The paper examines aspects of an excellent sports or athletic performance and concludes that massage therapy enhances optimal athletic performance.

Outline:
Massage Therapy and its Beginnings
Benefits
Sports Massage
Mechanics
Origin, Three Forms
Applications
Spa Treatments
Aspects of Excellent Athletic Performance

From the Paper
"Massage therapy is the scientific manipulation of the soft tissues of the body, aimed at normalizing these tissues (Greene). It consists of manual techniques of applying fixed or movable pressure, holding or causing body movement. It is one of the oldest health care practices, dating back to more than 4,000 years as evidenced by Chinese medical records. .Western health care records, at least since the time of Hippocrates in the fourth century, referred to it. Hippocrates is the Father of Medicine. The origin of modern, scientific massage therapy is traced to Per Henrik Ling, a Swede, in the 18th century."
Term Paper # 97673 SHOPPING CART DISABLED
Strategic Issues of Nike, 2007.
This paper studies Nike as the current leader in the sport footwear industry.
833 words (approx. 3.3 pages), 3 sources, MLA, $ 29.95
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Abstract
In this article, the writer notes that in the past few years, competition among companies that manufacture and sell athletic apparel and athletic shoes has dramatically increased. The writer points out that, as a result, a company's competitive strategies have emerged as key factors in determining the long-term success or ultimate failure of such organizations. The writer explains that an analysis of Nike's strategic issues and recommendations provides a clearer picture of what types of competitive strategies are essential for any company to survive in today's highly-competitive economy. This paper critically examines the current competitive strategies of Nike and compares these actual competitive advantages to what is required for success. It concludes by analyzing the company's abundant environmental opportunities and significant internal strengths.

Outline:
Introduction
Competitive Strategies of Nike
Ideal Strategies vs Nike's Strategies

From the Paper
"Nike has been a long-time competitor in the athletic apparel and shoe industry, and faces competition from shoe manufacturers worldwide. Over the years, the demand for different athletic shoes based on age, maturity and cultural standards changed, and Nike has been able to adapt to fit the consumer demands. For example, in the U.S., Nike's Air Jordan basketball shoes were considered for their performance characteristics, their association with a popular U.S. sport, and the endorsement from the pre-eminent star of that sport. However, in Europe, although awareness of basketball exists, the identification and technical aspects of the shoe are lost. As a result, the Air Jordan shoe, as well as other shoes associated with or promoted by popular American athletes, became popular in Europe because overseas Europeans desire products with a Western culture association and like fashion with trend associations. Since other athletic shoe companies are designing performance athletic shoes with a fashion twist, Nike has to deal with these new competitors."
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Papers [58-76] of 994 :: [Page 4 of 53]
Go to page : <— 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 —>