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Anorexia Campaigns, 2005.
Examines celebrity campaigns and how effective they are in promoting the prevention of anorexia.
2,530 words (approx. 10.1 pages), 7 sources, APA, $ 87.95
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Abstract
This paper looks at celebrity campaigns and how effective they are in promoting disease prevention among the general public. It looks at how the medical community views these campaigns, the veracity of the information they portray, the role of paid spokespersons and gives some examples of campaigns by celebrities for specific diseases. It suggests a plan for a campaign to publicize anorexia nervosa.
From the Paper
"No large-scale campaign has ever been raised to bring awareness to anorexia nervosa - a devastating disease in which people starve themselves sometimes to death because of a distorted body image ..."
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Television Exposure, 2006.
An examination of the concept that excessive exposure to television is having a negative effect on teenagers in contemporary America.
813 words (approx. 3.3 pages), 4 sources, MLA, $ 28.95
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Abstract
The paper basically argues that television's effects can be both positive and negative, then goes on to name some of those effects and analyze them. The paper specifically focuses on the effects of television on teenagers, and gives examples of how commercials can be used to give a positive message.
From the Paper
"In the modern era, many people have a decidedly negative view of television and its supposed effects on those who watch too much of it. For instance, it is a largely held belief that television has deleterious effects on teenagers, particularly on those who watch it a great deal. For such a strongly held belief, however, there is very little empirical evidence in existence to support such a claim. In actuality, television's effect on young people is a very mixed one, with both benefits and detriments that can be pointed out and which have been studied."
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Online Brand Building and Management, 2006.
Analyzes the different ways a company can establish and maintain a brand presence online.
1,895 words (approx. 7.6 pages), 13 sources, APA, $ 60.95
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Abstract
This paper analyzes the transition of b2c versus b2b to the internet. It provides recommendations for the brand manager to establish a brand presence online, including: search engine optimization, paid search, emails, rich media, sponsorship and banner advertisements. Each of these items is then digressed upon to show how a brand manager would measure the results and associated success of the online branding tools.
The paper includes a graph.
From the Paper
"Mass emails were once an effective tool for a marketing manager, but new legislation, and the increasing annoyance with SPAM, puts a bad light on any company looking to use this option. In B2B many marketing managers have turned to business newsletters, a less frequent communication with higher informational content. Business newsletters provide more value to the receiver than a mass email, and are more likely to be read. Clow and Baack state that the number of individuals who complain that they received many e-mail ads rose from 44% to 70% over the last two years. The authors go on to say that the number who report they delete ads without even looking at them rose from 31% to 55% over the same time period (2004). Marketing managers must turn to new forms of brand building to increase the effectiveness of their advertising dollars."
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Body Image and the Media, 2005.
This paper examines the negative impact of the media on a woman's self esteem and body image.
1,765 words (approx. 7.1 pages), 9 sources, MLA, $ 56.95
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Abstract
The writer of this paper details the symptoms as well as the media's contribution to body dysmorphic disorder, also known as distorted body image. Body dysmorphic disorder has become a tremendous problem in today's society due to the barrage of negative messages sent to women by the media. This paper discusses the effect of the media, in all its forms - television, radio, print advertising, internet, etc., which has an enormous influence on what people deem as attractive in today's society. The unnecessary emphasis the media places on appearance tends to adversely affect the mental and physical health of those it comes in contact with. Body dysmorphic disorder can lead to damaged self-esteem, depression, and eating disorders such as anorexia and bulimia. This paper details the manner in which advertisers place heavy emphasis on physical appearance as a means of selling products. Too often in doing so, unnecessary pressure is placed on women to conform to unrealistic and oftentimes, unhealthy standards of beauty.
From the Paper
"Women want someone they can relate to. The Body Shop, a supplier of natural beauty products, offered a much-needed change from the typical message provided by advertisers; "There are three billion women who don't look like supermodels, and only eight who do. The Australian magazine New Woman included a picture of a heavy-set model on its cover recently. This action produced a lot of positive comments from the magazine's female readers. Despite this fact, advertisers threatened to pull their sponsorship. This shows that advertisers know what they are doing when they include a woman whose body is unattainable to society at large."
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Marketing Mix, 2006.
Describes the elements of the marketing mix (product, place, price and promotion).
1,692 words (approx. 6.8 pages), 13 sources, APA, $ 54.95
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Abstract
In an attempt to better explain what marketing is, this paper takes a look at the elements of the marketing mix, defined as product, place, price and promotion and the impact these elements have on the development of a real life organization's marketing strategy and tactics.
From the Paper
"The final element of the marketing mix is Promotion. Promotion can involve anything from where products are displayed to the target market to which the product is aimed. Many consider Nintendo as having the most family friendly console. This is because "..Nintendo's general console strategy, which has been to emphasize its relative low cost and family-friendly games" (Goldman 2006, Para 7). This is evident in that "Sixty-five percent of GameCube games are "E-rated," said Nintendo of America spokeswoman Beth Llewelyn" (Felberbaum 2005, Para 20). Nintendo seems poised to continue their marketing strategy of being family friendly through their announcement of the name of their new gaming system "Wii. That is Wii, pronounced "we." Wii symbolizes Nintendo's goal of creating games for everyone, and bringing people together. The "ii" not only stands for two people, but for the console's two unique controllers" (Edwards 2006, Para 1)."
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Advertising: A Case Study, 2005.
An examination of Kellogg's 'Special K' Red Berries TV advertisement.
1,058 words (approx. 4.2 pages), 1 source, MLA, $ 37.95
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Abstract
This paper examines a straightforward advertisement for Kellogg's 'Special K' Red Berries cereal. The paper identifies what makes the advertisement unique and more truthful than most advertisements.
From the Paper
"This ad fulfills several of Fowles' fifteen basic appeals of advertising. One is the need for affiliation. The ad is presenting a woman whom many in the audience identify with, telling women shaped like the one in the ad that it's ok to be like her and, essentially, to be friends with her, you should eat their cereal. It also fulfills the need for guidance, although this doesn't come until the tagline at the end."
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Gender Roles, 2005.
This paper discusses differences and stereotypes in gender roles.
2,065 words (approx. 8.3 pages), 7 sources, MLA, $ 65.95
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Abstract
This paper explains that, over the years, it has become more apparent that a female can do anything a male can, and vice versa; however, for the time being, males are still seen as superior over females. The author points out that these gender role stereotypes and definitions evolved from the U.S. Constitution, which refers only to "man" and from the Bible in which women are viewed as deceitful and evil, deserving punishment. The paper relates that women are expected to act "prim and proper", but men can act like hormonal animals; this is reflected in advertising.
From the Paper
"There are several stereotypes as far as the male gender goes. We already discussed the "stay-at-home mom" stereotype of the female gender. However, men are seen as obligated to "bring home the bacon" while the women clean and cook. Also, men are supposed to me macho and strong. There is also the issue of only men being in the military. A lot of theses stereotypes are going around, but probably within the old-fashioned circle of people. In this new age, men want to be stay-at-home dads, and many women are enlisting in the military. Mr. Ricks, an author remarked, "According to the military, women and children have never been regarded as combatants. As an end result, women can get away with a lot more than men can when it comes to military issues." "
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iPod Marketing Plan, 2006.
A discussion of Apple's marketing plan for the new iPod V2.0.
1,791 words (approx. 7.2 pages), 2 sources, MLA, $ 57.95
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Abstract
This paper discusses a step-by-step plan for marketing Apple's new iPod V2.0, taking it from an idea to a world-wide accepted consumer product. It explores pricing strategy, production, product life cycle and predicts market growth, maturity and decline. In conclusion the author gives a positive outlook for the success of the iPod due to Apple's good reputation.
Pricing Strategy
Promotion
Product Life Cycle
Market Introduction Stage
Market Growth Stage
Market Maturity Stage
Sales Decline Stage
Conclusion
From the Paper
"The loveable character in this classic movie presents to us the idea that life is more enjoyable with a brain. Humankind has pursued knowledge since history was recorded. Technology, from the printing press to the first-available 64-bit dual processing unit on the new PowerMac, has made knowledge acquisition easier. Acquiring knowledge comes with a price. Apple has a plan to reduce the costs associated with acquiring knowledge about music. The iPod V 2.0 is an affordable way to store vast amounts of musical data. It provides the ability to pick others brains through the features of iTunes and iTunes' partnership with AMG. Apple is promoting "iTunes + iPod = Your Musical Mind.""
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Internet Advertising, 2006.
An overview of the continuing growth of internet advertising.
1,808 words (approx. 7.2 pages), 9 sources, MLA, $ 58.95
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Abstract
This paper examines how the internet community is continually growing and how companies are taking advantage of this growth and utilizing the internet as a medium to advertise. It looks at how,, through the variety of ads and technologies available, companies can reach a far greater audience than they would have reached through using traditional media, such as television or newspaper. It discusses how, although internet advertising is still in the beginning stages, the potential exists for it to be the primary means of advertising and how, as the technology continues to be enhanced coupled with the internet's accessibility and mobility, we will most likely see more companies utilizing internet advertising as the preferred medium to potential customers and investors.
From the Paper
"The expansion of the Internet has opened the door to a more immediate and far reaching form of mass communications. The Internet is vast in size and capabilities and is a common medium in which to reach people. At some point of each day, almost everyone utilizes the Internet. Since the 1990's, the Internet has grown significantly. As of 2002, there were approximately 580 million Internet users worldwide. By 2004, it is estimated that there will be 709 million Internet users worldwide. As the Internet audience expands, the usage will also increase. A survey of 53 million adults who use the Internet at home and work concluded that the Internet is the most used medium during a typical 24-hour weekday (Saunders, 2002)."
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Materialism, 2005.
An opinion piece on how materialism is ruining today's society by robbing people of their time and freedom.
1,395 words (approx. 5.6 pages), 0 sources, $ 46.95
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Abstract
The paper emphasizes how Americans are robbed of their freedom, their money, and their identity because they're fooled into buying many pointless, and often times very expensive products that they don't really need.
From the Paper
"As he pulled the neatly packaged I pod off of the shelf, he thought to himself, "This is it, this will make me happy, this is exactly what I need." A few minutes, and a few hundred dollars later, it was his, and he thought he would never be happier. For a short while, it did do exactly what he wanted it to do, and he was ecstatic. He spent hours playing with his new possession, but as time went on, it's newness wore off, and his interest in it slowly faded away. From time to time, he still used it, but it no longer made him as joyful as it used to. He had moved on to the next overpriced item, and the I pod was thrown onto a shelf, next to all of his other previous purchases; the DVD player, the cell phone, the laptop, the digital camera, and many others. Over time, he had spent many hours, and thousands of dollars buying item after item, but nothing ever made him happy for more than a few days, so the cycle would start all over again, with a few more hundred dollars, and a new object that promises happiness."
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Politics of Advertising, 2005.
An explanation of how advertising affects consumer culture in America.
987 words (approx. 3.9 pages), 2 sources, MLA, $ 35.95
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Abstract
The paper explains that media promotion and advertising affects the way in which television, print, as well as film and politics are run. It points out that these structures help to shape the way in which we all live our lives, and to shape the way in which American culture has and will evolve. The writer concludes that this makes advertisements and media promotion a key part of America's consuming culture.
From the Paper
"America has become the essence of the free enterprise model. This difference in culture from the rest of the world is readily visible in the way in which American corporations do business: by focusing on quantity and producing efficiently as opposed to producing a refined quality product. Advertising is in essence the mass promotion of mass produced products, and has become the primary way to communicate and educate consumers about products. This results in a continued drive, at every level, for more material wealth. Mass promotion has become a science, that is effectively making every American a consumer. "
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SPAM, 2005.
This paper discusses the origin and problems of e-mail SPAM.
1,080 words (approx. 4.3 pages), 7 sources, MLA, $ 37.95
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Abstract
This paper explains that SPAM, originally the name of a disgusting canned substance, is annoying junk email or mass, unsolicited commercial email; the use of the term as repetitive junk comes from a Monty Python skit. The author relates that the first SPAM was originated when two lawyers named Canter and Siegel hired a programmer to write a program script that would post the lawyers' advertisement to thousands of newsgroups on "USENET", which at the time was the world's largest online conferencing center. The paper contends that SPAM is the absolute worst way to get a message across because these junk emails are never read, only deleted yet they cost society millions, if not billions, of dollars and are very difficulty to control through software and legislate.
From the Paper
"Aside from being annoying, Spam is costing people big bucks. Saul Hansell of the New York Times explains how in the year 2000, Indiana University spent approximately 1.2 million dollars on a new network of nine computers, with their sole purpose being to process email for over 115,000 students and faculty members across the state. This network was believed to be sufficient until 2004, but with the exponential increase in Spam email, the school had to upgrade their system in 2001, at a cost of 300,000 dollars. The cost to universities is chump change compared to what it is estimated to be costing the United States."
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Managing Marketing Communications, 2005.
A look at the importance of consumer satisfaction for the success of a company.
3,197 words (approx. 12.8 pages), 15 sources, APA, $ 92.95
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Abstract
This paper examines how marketing, sales, advertising and public relations success can be measured by how effectively each campaign addresses its target audiences and responds to consumer needs. It looks at how in an ever cluttered and chaotic marketplace, it is more important than ever for professionals to take into consideration consumers ever changing wants, desires and needs. Campaigns that build interpersonal relationships and those that nurture those relationships over time are more likely to succeed than short term campaigns that don't foster communication.
Outline
Introduction
Sales Campaigns
Public Relations
Advertising
Conclusion
From the Paper
"One of the most critical keys to success and a sign of an effective marketing campaign is its ability to offer consumers something they feel they need, want and can't live without. A successful marketing strategy will also entail allowing consumers the option to opt out of a service if they change their mind. This technique helps build trust, and helps consumers feel that they are in control of the strategy at hand. Explosive growth potential also currently exists within the realm of e-marketing . More and more consumers are turning to the internet and electronic systems to purchase goods and services."
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Sweeps Programming: America's Other Favorite Past Time?, 2004.
This paper entails what sweeps programming is,when it occurs and what content is included in this programming.
2,681 words (approx. 10.7 pages), 12 sources, MLA, $ 80.95
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Abstract
This paper presents a way in which television stations attempt to gain viewers during so-called sweeps weeks. A description of how sweeps determine the price that advertisers pay to television stations is also addressed as well as the impact of advertising revenue on television stations. The types of news stories promoted to attract viewers are also discussed. A content analysis of a local broadcast news story, WHAS 11, as well as several others, offers direct findings that sweeps occur close to home and nationwide.
From the Paper
"The research presented in the following pages will address the characteristics of broadcast news programming during the sweeps weeks. Sweeps are periods in which news channels seek to gain high ratings by means of programming that sparks viewer interest. In local TV news, the golden rule of story selection is: "If it bleeds, it leads." However, during sweeps months, its best if the story captivates and entertains."
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Alcohol Commercials and Teens, 2004.
Shows that TV alcohol commercials target teenagers who may be influenced to participate in underage drinking.
2,035 words (approx. 8.1 pages), 7 sources, APA, $ 64.95
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Abstract
This paper argues that alcohol and beer commercials depict drinking as a desirable activity, and portray drinking in social settings that are particularly appealing to teenagers, such as sports, dances and parties. The paper shows that alcohol is the principal drug abuse problem in America today and is the No.1 drug killing teenagers, which opens up a whole new front on this nation's war on drugs. The paper argues that we all have to take responsibility for sending proper messages to teenagers and to take whatever measures are necessary to protect them from the advertising industries that are targeting them at any expense.
From the Paper
"The voluntary ban on alcohol advertising was broken in 1996 by Seagram's. Their actions were met with much negative reaction from politicians, health care professionals, and child advocate groups. Yet, alcoholic beverage companies have moved forward with their relentless advertising campaigns that are purposely targeted at today's youth. President Clinton, a strong advocate of restoring that ban, fought with lawmakers and the FCC to launch an inquiry into regulating alcohol advertising and reestablishing the ban (Clinton, 1997). The FCC is responsible for protecting the public's interests in the use of the airwaves, but are they doing their job?"
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Business-to-Business Promotion Management, 2005.
This paper examines the management of business-to-business (B2B) promotions by reducing transactional costs and associated supply chain management requirements.
1,715 words (approx. 6.9 pages), 7 sources, APA, $ 55.95
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Abstract
This paper explains that business-to-business (B2B) enterprises were characterized by business owners seeking more efficient methods of buying and selling their products and services to other similarly situated companies. Today, B2B companies recognize the constraints inherent in these approaches and are refining their supply chain management practices. The author points out that when products have both low demand and supply uncertainties, the basis of competition is efficiency. There are two dimensions of efficiency: Cost and the coordination of information. The paper relates that the ability to provide predictable demand patterns and a stable supply process will allow companies to improve their supply chain efficiencies so that the cost of providing the product to the customers is the lowest possible.
Table of Contents
Introduction
Review and Discussion
Background and Overview
Phase One
Phase Two
Phase Three
Current and Future Trends
Conclusion
From the Paper
"As a result, supply chain management has emerged as one of the major areas for companies to gain a competitive edge. The supply chain refers to the linked set of resources and processes that begins with the sourcing of raw material and extends through the delivery of end items to the final customer. The supply chain includes vendors, manufacturing facilities, logistics providers, internal distribution centers, distributors, wholesalers and all other entities that lead up to final customer acceptance; however, the extended supply chain for a given company may also include secondary vendors to their immediate vendors, and the customers of their immediate customers."
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Controversial Television Advertising, 2005.
This paper discusses the problem of television advertising that is not appropriate for children and teenagers.
1,400 words (approx. 5.6 pages), 7 sources, APA, $ 46.95
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Abstract
This paper explains that advertisers use outrageously risque advertising to get more attention, including the additional attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversial commercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.
From the Paper
"Given the amount of money spent on advertising, it would be reasonable to think that the advertisers would what to make an advertisement that could be aired on TV. When are the most people going to watch TV and see these ads? Yep, you guessed it, the Super Bowl. The Super Bowl has more viewers than any other television program all year long. Advertisers pay an estimated $2.4 million for a 30-second spot during the game. Millions of people saw the Janet Jackson/Justin Timberlake 'wardrobe malfunction' in the Super Bowl halftime show in 2004. That is what has changed the pace for most of TV. Because so many people complained, the FCC had to get really strict. They fined CBS $550,000 for that 'malfunction'. It offended people mainly because their children were watching."
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"Marc Kasky vs. Nike, Inc.", 2005.
This paper discusses commercial speech, the first amendment rights and how it is applied to business organizations by using the case of "Marc Kasky vs. Nike Inc".
1,240 words (approx. 5.0 pages), 6 sources, MLA, $ 42.95
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Abstract
This paper explains the "Marc Kasky vs. Nike Inc", a claim brought against Nike, Inc. an athletic apparel manufacturer, by San Francisco resident, Mark Kasky, for misleading and false statements about its operations abroad. The author point out the main argument in this case is that the California Supreme Court states "companies making false statements about their operations are not protected by the first amendment free speech and are subjected to false advertising claims". The paper reports that, although the case ended in a settlement for $1.5 million dollars, it created a new set of standards, which organizations must follow in the way they communicate to consumers.
Table of Contents
Introduction
Commercial Speech and the First Amendment
Nike, Inc
Mark Kasky
Final Decision
Conclusion
From the Paper
"Nike came under higher pressure when a spot audit by an accounting firm was leaked to the press of bad labor conditions in a large Vietnamese facility that contradicted Young's positive report. On April 20, 1998, a claim was filed accusing the company of false advertisement in the county of San Francisco. The charges were that the company had falsely advertised the working conditions of its manufacturers, which abused workers, had poor working conditions, low wages, and used child labor and that it lied about its operations overseas in order to increase sales of its products . In reaction Nike executed a series of immediate changes, such as, an increase in the minimum age, higher air quality standards (OSHA), and promised to permit independent inspections of factories. Even after implementing such changes, a lawsuit was brought against the company by Mark Kasky for "making misleading statements about its global labor practices," under California statute for false advertising."
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The Job Shop, 2004.
An analysis of an entrepreneurial marketing plan for a competitive marketplace.
2,680 words (approx. 10.7 pages), 4 sources, MLA, $ 80.95
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Abstract
This paper discusses the marketing plan for the company, The Job Shop. The paper identifies everything a successful marketing plan should include when starting a business from scratch including the following: SWOT and situational/environmental analysis, a look at the company's mission and objectives, product, pricing, distribution and promotion strategies, innovations, research, controls and recommendations.
Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities and Threats
Situational/Environmental Analysis
Competitive Forces
Legal/Political Forces
Socio-cultural Forces
Technological Forces
Economic Forces
Mission & Objectives
Mission Statement(s)
Target Market Selection
Positioning Strategies
Product Strategies
Pricing Strategies
Distribution (Place) Strategies
Promotion Strategies
Innovations, Research
Controls
Recommendations
Bibliography
From the Paper
"The Job Shop was founded in 1994 and is the creation of Cassandra Mack. The basic premise of Job Shop is to provide unmatched career services on a sliding scale basis. The Job Shop offers career assistance at every level designed to assist anyone from entry level all the way to senior executives. Their focus is in education and role play to build and sharpen the skills of their customers to assist them in their job search and negotiation activities. Job Shop services include skills and interest assessments, technical training, resume brainstorming and formatting, cover letter and thank you note writing, phone and in-person interview skills, as well as, proper techniques for negotiation and working with recruiters and headhunters. In addition, the Job Shop holds quarterly workshops for resume help and general job hunting advice that is open to the general public and free of charge."
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