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Definition of Marketing, 2006.
An essay that defines the term 'marketing' and discusses its importance to the success of a business.
1,125 words (approx. 4.5 pages), 2 sources, $ 44.95
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Abstract
The writer of this essay offers a definition of the term 'marketing' based on her own understanding of the word as well as on the definitions provided by two other sources. The paper also addresses the question as to why marketing is so important to the success of an organization, using three real world examples that illustrate how marketing affects the success of a business.
From the Paper
"Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, that the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses."
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The Fox Broadcasting Network, 2006.
A look at advertising and marketing at the Fox Broadcasting Network company and some of the problems the organization is now facing in these areas.
2,700 words (approx. 10.8 pages), 5 sources, $ 106.95
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Abstract
This paper discusses Fox Broadcasting Network (Fox), the most recently, fully accepted major network. Long known for its innovative and genre creating programming, Fox is currently suffering some of the effects of the maturation process in to a full-fledged network. The paper discusses some of the problems Fox is now facing as a major network that are related to maintaining market relevance. Previously, Fox's audience had been the youngest audience of all the major networks and it achieved this major coup through its early hits such as "America's Most Wanted" and "Star Trek: The Next Generation".
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Intel Inside, 2006.
An analysis of Intel's success and global domination of the microprocessor market.
2,250 words (approx. 9.0 pages), 0 sources, $ 89.95
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Abstract
This paper examines Intel, the global leader in microprocessors that computer manufacturers use in their production of computers. According to this paper, Intel employs over 86,000 people worldwide and in 2001 generated revenues of $26 billion. Intel's market dominance seems to be accompanied by an irrational paranoia that Intel must be more than a microprocessor manufacturer in the way that Nike is more than a shoe company but a lifestyle producer. It begins with Intel's Red X marketing campaign and continues on with the Blue Men Group marketing campaign. The paper further discusses how Intel has sought market differentiation based not on product specification but on cultural iconography.
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Globalized Mass Media, 2006.
A discussion regarding globalization, communications, and the mass media.
1,125 words (approx. 4.5 pages), 3 sources, $ 44.95
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Abstract
This paper discusses how the major interest being served in the new globalized mass media is certainly those of the wealthy elites in American and other powerful countries in the world. The paper focuses on communication which helps to confirm that misinformation and lack of corporation control on convergence or monopolies is lacking in American government. Since America is at the head of the new globalization now in effect, one can see how the majority of the world's citizens live in poverty in comparison to the ration with the income to the rich elites.
From the Paper
"In this study, the premise of mass communications will be observed within the guidelines of globalization and the convergence of media ownership by a few large and elite corporations. By observing and analyzing this perspective of how the world is being controlled through monopolistic enterprise, the issue of communication becomes the consumer identity of the private corporation, not for the public citizen. By realizing how globalization affects this construct, one can understand that this "Brave New World" revolves around corporate identity and unavailability of individual identity. In essence, globalization is structuring the corporate monopoly identity in mass media, which is devolving diversity and humanistic identity for the greater good."
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Advertising and Self-concept, 2006.
A discussion regarding the relationships between the success of advertising and a person's self-concept.
3,375 words (approx. 13.5 pages), 10 sources, $ 133.95
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Abstract
This paper discusses how advertising affects a person's self-concept. It further expands by discussing how the process is effective because people have a deep need to behave consistently with who and what they perceive themselves to be. Advertisers focus on people's self-esteem since when they act in accordance with their self-concept, the consumer is able to maintain self-esteem and also appear consistent to others.
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Shoes for Social Conscience, 2006.
A discussion regarding how alternative culture makes us into corporate toadies.
1,575 words (approx. 6.3 pages), 3 sources, $ 62.95
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Abstract
This essay explores the culture of culture jamming via Blackspot sneakers and how this sales campaign reveals that the self-identified socially conscious are possibly competitive consumers rather than social care-takers. This discussion focuses on the media coverage; promotion and marketing materials of the Blackspot sneakers recently deemed "one of the 12 hottest urban brands" as an example of a consumer product that represents the counterculture in the sum of its parts.
From the Paper
"In an early publishing of an article in Forbes magazine, Adbusters' Blackspot sneakers were discussed in terms of their unrealistic ability to take on mega-brands such as Nike. Still, and as noted in the article, Adbusters has managed to sell 20,000 pairs since 2003 (Whelan, n.p.). Even with the cost of manufacturing, this sales figure can easily be worth up to a half million dollars in profit over three years; not bad for a small alternative magazine outfit in B.C. Interestingly, to even entering in this conversation, one must acknowledge that Adbusters has become part of the mainstream culture, where concerns of sales and marketing are central topics."
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Mass Media and the State, 2006.
A comparison of the relationship between mass media and the state in Canada and China.
1,800 words (approx. 7.2 pages), 6 sources, $ 71.95
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Abstract
This paper compares the relationship between the mass media and the state in Canada, and in a less developed country, China. The essay addresses the diversity of views available to citizens from media sources, the degree to which ownership of media outlets is concentrated in a few hands, the degree of state regulation or control, and the availability of international media sources.
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Travelocity Marketing Tools, 2006.
A look at Travelocity's use of Really Simple Syndication (RSS) feeds as a marketing tool.
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
This paper discusses the use of RSS technology by Travelocity as a marketing device. RSS allows Travelocity to extend its marketing and advertising campaigns to its customers' desktops on their computers at home or office in a manner that was impossible before RSS technology. Users can receive immediate broadcasts of specials and other deals and just as quickly secure their reservation via RSS technology.
From the Paper
"Travelocity is one of the most successful online merchants of discounted airfare in the travel industry. It is also one of the most innovative. Travelocity recently instituted a new marketing campaign based on RSS (Really Simple Syndication) technology which is in reality nothing more than a marketing device to extend the reach of Travelocity's marketing collateral and products (Bicknell, 2006). RSS is a web-based technology that allows websites to immediately distribute content to users' desktops and for users who have installed the RSS service application, to automatically receive these web broadcasts without physically or consciously having to remember to do so."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Marginalized Sexual Groups and Consumerism, 2006.
A paper suggesting that the capitalist society we live in created the gay and lesbian market in order to create new consumers in the market.
1,350 words (approx. 5.4 pages), 3 sources, $ 53.95
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Abstract
We live in the capitalist society characterized by consumerism. Every day we are offered various goods and services through various ads to the extent that we almost do not note them and take them as a part of our everyday life. In order to maintain and enlarge the profits new markets must be found. This essay attempts to show that one of these new markets was the gay and lesbian market. By creating this new market the capitalistic society recognized gays and lesbians as consuming subjects, as citizens of means and taste.
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Advertising in Turkey, 2006.
A look at the cultural sensitivity required for advertising in the Turkish banking and financial services sector.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
This paper discusses advertising in the Turkish market and particularly in the banking and financial services sector. In the Turkish market the single most important aspect for the advertiser or marketer is accounting for the Islamic culture and Shari'ah or Islamic law. In Turkey, politics, religion, and culture are all inter-related and must be considered in the development of a marketing plan and marketing collateral.
From the Paper
"Advertising in Turkey is both an exercise in modern media development and an exercise in extreme cultural sensitivity and it is difficult to navigate between them. Past researchers have noted that Turkey is an evolving advertising market: "One of the major driving forces behind this transformation has been the rapidly growing media, which have promoted Western-style lifestyles, values, and consumption through private radio and television channels" (Uray & Burnaz, 2003, para. 7). While developing advertising strategies and marketing collateral for a cosmopolitan area like Istanbul is less problematic than other regions of the country, great care must be made to accommodate the cultural factor in the Turkish market. This is especially important in the financial and banking sector in Turkey that not only operates within an Islamic culture but within a legal framework of Shari'ah or Islamic legal restrictions."
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Ethics in Marketing, 2006.
A discussion regarding the importance of marketing and advertising in today's business world.
4,500 words (approx. 18.0 pages), 6 sources, $ 178.95
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Abstract
This paper discusses how marketing and advertising are important aspects of any organization. They spearhead growth and guide expansion. As such executive leadership and business analysts alike often forget that the ethics that drive an organization are just as relevant to marketing management staff and strategy as it is to the parent organization. With this in mind this paper first examines the role of ethical management and decision making as it applies to the entire organization. The paper then examines the relevance of marketing and advertising in today's business climate.
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Media and Culture in the 1920s, 2006.
A discussion regarding the history of media in 1920s American culture.
1,575 words (approx. 6.3 pages), 3 sources, $ 62.95
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Abstract
This paper discusses the history of media as a tool within the American culture and society. This paper reports that in the early 1900s, that due to the rise of industrialization in the USA, the former American social classes were abolished, and a new working class became dominant in American society. Capitalism began to thrive and marketing individuals and advertisers had to address the millions that were now flourishing in American urban areas.
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What Do These Two Advertisements Mean?, 2006.
A comparison between two seemingly different advertisements that actually have a fair amount in common.
675 words (approx. 2.7 pages), 4 sources, $ 26.95
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Abstract
This paper compares two advertisements, those for (Item A) VO5 brand Power! Control Styling Gel and (Item B) the fragrance Goddess by Kimora Lee Simmons. This paper compares these particular advertisements due to their target audience, stereotypes portrayed, modern popular culture, traditional culture and the desires and beliefs of Western culture. This paper argues that, despite superficial similarities in the advertisements, closer examination reveals considerable differences between the two particularly in terms of appeal and target audience.
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McDonalds, 2005.
A discussion on the marketing of McDonalds.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
This paper discusses the marketing tools used on the McDonalds website. It explains that these tools are evident in each element of the company's Internet effort. The paper details each tool used, the company provides images, immediately that market McDonalds from a youthful perspective and that highlights the image of the golden arches throughout these photographs. The author contends that in this manner the company is consistently providing a reminder of McDonalds with symbols that are commonly associated with the company throughout the history of the business, coupled with images that relate to the company's new approach to the public.
From the Paper
"Marketing tools for the McDonalds site are evident in each element of the company's Internet effort. To begin with, the company provides images that immediately market McDonalds from a youthful perspective and that highlight the image of the "golden arches" throughout these photographs. In this manner the company is consistently providing a reminder of McDonalds with symbols that are commonly associated with the company throughout the history of the business, coupled with images that relate to the company's new approach to the public. There does not appear to be any strong effort within the pages of the site to entice the consumer's return, yet, the site is easily navigated and this might lead the consumer to visit the site again if there were issues with McDonalds that the individual wanted to address. The site is basically focused on providing information to its ..."
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The Beauty Contest of Life, 2005.
This paper examines the representation of the gender of femininity in the visual media of advertising.
2,700 words (approx. 10.8 pages), 10 sources, $ 106.95
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Abstract
The paper discusses that the nature of the representation of identity in visual culture is, it may be argued, dependent upon the characteristics of the media culture within which the identity is being represented. For example, the representation of identity within a medium that is integrated within the saturated mass media culture of our contemporary globalized world necessarily implies not simply the reflection of an identity but, in effect, its construction on a culture-wide scale. The paper explains that in other words, the range and penetrative depth of a visual medium within a culture impacts - to an extraordinary degree - the construction of an identity within that culture."
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Consumerism, 2005.
A discussion on consumerism in modern society, focusing on the advertising industry.
1,350 words (approx. 5.4 pages), 6 sources, $ 53.95
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Abstract
This essay discusses the role and limitations of consumerism in modern society. The paper suggests that as the advertising industry becomes an omnipotent shaper of social reality, it will become a hardier beast as we move towards unfettered capitalism with globalization targeting the least-educated peoples during an era where the richest country on earth carries on with the ethical airs.
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Animals as Marketing Tools, 2005.
An analysis of the use of animals in marketing campaigns in two different companies.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
This paper briefly examines the animal-centered approach of the companies, Fido and Telus. The paper describes the different ways that they use animals in their marketing campaigns. In terms of the aggressive promotion of animals and the success of both marketing campaigns, the paper suggests that both have been quite similar and wildly successful.
From the Paper
"The Case of Animals as Marketing Tools: A Comparison and Contrast There seems to be a growing sense that high-lighting animals in sales promotions - specifically animals that are common-place household pets - is a marvelous way of tugging at consumers' heart-strings - and at their wallets. According to a recent study, pets now outnumber people 337.8 million to 290 million in the United States. Furthermore, nearly two-thirds of U.S. homes own a pet and roughly one out of three possess a dog or cat. In fact, there are 65 million dogs in American households (Nucifora para.1). "
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Advertising and Sexuality, 2005.
This paper examines the topic of sexuality within the field of advertising.
1,800 words (approx. 7.2 pages), 8 sources, $ 71.95
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Abstract
In this essay, the writer discusses sexuality in the media. In particular, the writer studies the appearance and use of sexuality in advertising. The writer explains that the aim of advertising is to provoke a wish or desire to obtain the type of lifestyle that is being promoted together with the product.
From the Paper
"The role of advertising is not to simply inform consumers of products. The role of advertising is to convince people that buying a product will get them the lifestyle that they want. For example, in All Consuming Desire Neil E. Harrison says, 'Product design and differentiation, and marketing and advertising expertly turn vague desires to attract and impress into demands for commercial commodities and services'. What this means is that advertising's purpose is not to sell you a product. Its purpose is to increase desire for something that the product will provide the consumer."
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