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Advertizing in a Conservative Society, 2002.
This paper shows the difficulties of promoting products in conservative societies such as traditional Muslim countries.
1,202 words (approx. 4.8 pages), 5 sources, APA, $ 41.95
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Abstract
Advertizing is a major marketing tool for organizations to sell their products and services. The paper argues that in conservative societies however, it is virtually impossible to convey message in an attractive way. This paper discusses the Saudi society and the approaches to advertizing as compared to the United States. It discusses advertizing mediums such as television commerical and the internet and shows how messages put across to the consumer differ between the two countries, based on cultural demands.
From the Paper
"Extensive efforts are made to keep the society segregated so that no mingling or socializing for the two is possible. As a result, educational institutes are segregated and the workplace does not employ women much. There are strict laws regarding women covering themselves, traveling with a male relative and driving. Moreover, media, along with the Internet, is heavily censored for any trace of irreligious content. However counteracting this heavy religious influence is the compulsory economic development that Saudi Arabia cannot avoid or stop."
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Smirnoff, 2002.
A critical analysis of the 1994 Smirnoff advertisement.
920 words (approx. 3.7 pages), 0 sources, $ 32.95
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Abstract
This paper discusses how Smirnoff's 1994 campaign, with the theme "This bottle can change reality" was a trend-setting advertising campaign that boosted the product and enhanced its worldwide selling power. It examines how it was based on spectacular or illusion advertising and the three main themes that come out of it: How it alludes to our sense of patriotism, the ability to change our reality, and the creation of image.
From the Paper
"In considering ideology, what would be the reaction of people to this advertisement today? After the tragic events of September 11th, this ad might produce two very different responses. One might be an annoyance at the fact that the Statue of Liberty is being linked to a sex symbol. This could be misconstrued as a mockery for some patriotic Americans. Others may view this as a representation of some of the things that are good about America?our freedom, our cities and the Statue of Liberty.
But the whole advertisement is based on that simple concept of illusion. It simply implies that what's in that bottle can change your perception of things, i.e. linking the Statue of Liberty with a very famous pose by Marilyn Monroe. Could that connote that drinking Smirnoff can loosen up even the stodgiest people? "
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Brand Trust, 2002.
Examining how the concept of brand trust has impacted consumer markets.
640 words (approx. 2.6 pages), 4 sources, MLA, $ 22.95
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Abstract
Brand trust is a very important part of the American marketplace. When consumer develops a trust or loyalty for a certain brand they may use that brand for the rest of their lives. The drive to create these lifetime consumers convinces firms to spend millions to advertise and develop new products. This paper reviews and analyzes the literature on the subject of brand trust and the impact that brand trust has on the marketplace.
From the Paper
"According to an article in The Chief Executive a brand is ?a guarantee of a certain quality or aesthetic experience extended by a firm to its customers?Firms placed their brands at jeopardy every time they breached their implied contract with customer expectations.?(?Brand Blowout?) The article asserts that when a customer trust the quality of the brands that they purchase the company that produces the brand must ensure that the quality of the product is maintained. When a company fails to do this customers? may choose to abandon the brand and purchase brands that are produced by competing firms instead."
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Competitive News, 2002.
"The New York Post" vs. "USA Today": a look at their competitive advantages.
1,056 words (approx. 4.2 pages), 2 sources, MLA, $ 37.95
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Abstract
This paper discusses the characteristics of "The New York Post" and "USA Today" and shows how they are two of the America's major newspapers. Both are competing with each other and with other newspapers to increase their circulation and revenue. The paper discusses how in this competition, both have several competitive advantages.
From the Paper
"One of USA Today?s greatest competitive advantages is that the paper has a strong national brand and is favored by many upscale advertisers, such as De Beers and Tiffany (Gannett). As television stations focus on niche markets, advertisers are spending more of their money to reach USA Today?s affluent readers. Advertising revenues were up by 17% at USA Today in 1999 (Gannett). With a market share of 12%, USA Today is the largest-selling daily newspaper in the country, enjoying a readership of 2,200,000 (Gannett, Stein). Advertisers like being able to reach so many people. USA Today recently started advertising at the bottom of its front page, attracting a big account from AT&T (Gannett). Today, the newspaper is tops in advertising and audience growth among national newspapers (Gannett)."
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Advertisements and Sexuality, 2002.
An argument about whether sexually explicit advertising causes sexual desire.
950 words (approx. 3.8 pages), 3 sources, MLA, $ 33.95
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Abstract
This is an introduction to the topic that sexuality in advertisement causes sexual desirability of a person. The null hypothesis is that this experiment using sexual advertisement will not produce desirability. The paper shows how sexuality is a problem in the United States and examines whether the advertisements that portray sexuality may lead to sexual violence crimes. The writer asks that if this is true, then is it ethical to use ?sexual? advertisements?
From the Paper
"Does sexuality cause desire for sex? What is the difference between looking at sexual advertisements and regular advertisements without sexuality? Is there a difference? The class will show 15 sexual advertisements and 15 non-sexual advertisements. Will there be a difference? Many believe that the media has played a role in the increase of young people having sex early and with more partners. Is this true? Movies, television, music, and magazines are filled with sexual messages to the young person. Even at an early childhood age, children want to dress sexually. Teens rate the media as a second source of information about sex. Schools are the first source in giving information about sex. Does ?sexual? advertisement lead to sexual crimes and aggression? Is it ethical to use sexually appealing advertisements if it can lead to violence in the home or other crimes? Does research show that advertisements bring the desire for sexuality? "
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Internet Marketing, 2002.
A study on the development of a new business and value of Internet marketing.
1,175 words (approx. 4.7 pages), 0 sources, $ 40.95
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Abstract
This paper examines the aspects of developing a new business and the best values for your advertisement dollars. The paper offers where to find business plan development software, provides a who's who in the world of corporate advertisement and a discussion of advertising medias. It describes the outstanding benefits of Internet advertisement, point of purchase agreements and floor ads.
Table of Contents
Mplans.com
Advertising World
Major Advertising Agencies
Floor Graphics
From the Paper
"Many have ideas about starting their own business. However, most people do not have any idea where to begin. Starting a business without a plan is a road to failure. Many consulting firms are available that offer advice, but these services are much too expensive for the average entrepreneur just starting out. Mplans.com is company that offers other companies assistance in developing their business plans, marketing plans, and advertising plans. Their solutions are much lower cost than the consulting services discussed earlier. They offer sample plans online and software that offers a number of point and click marketing plans for a variety of small businesses. These software packages average $90.00 per set. They also offer free information online. They have sample plans from many small business categories. "
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Simply Sleep and Tylenol PM - The Advertisement, 2002.
A rhetorical analysis of the advertisement for Simply Sleep and Tylenol PM.
700 words (approx. 2.8 pages), 0 sources, $ 24.95
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Abstract
The paper closely analyzes the advertisement. It focuses on the target audience, the text and its suggestions, the irony in the text and the way that the text puts across the message of the advertisement.
From the Paper
"The advertisement is for Simply Sleep and Tylenol PM. Simply Sleep is used to treat insomnia. Tylenol PM is used to treat insomnia as well as to relieve pain. The advertisement features a hand-written message over a background showing a dark forest with a new moon in the sky above the text. The audience for the advertisement is anyone suffering from insomnia, whether insomnia on its own, or in combination with pain. The advertisement promises that the product will relieve the insomnia and insomnia sufferers will not have to spend any more nights sitting up awake."
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Media Perpetuated Prejudice, 2002.
A study of prejudice perpetuated by the media.
1,300 words (approx. 5.2 pages), 4 sources, APA, $ 43.95
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Abstract
The paper studies the role that the media plays in perpetuating prejudice. It looks at the prejudice prevalent in the marketing strategies of television and then moves on to suggestions for improving equality in television's marketing strategies.
From the Paper
"The media has become an educational tool and source and the society has unconsciously grown dependent upon it for development and understanding of one self. Media has become a part of our culture and plays a pivotal role in societal norms."
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McCabe vs. British America Tobacco Australia Services Limited, 2002.
An in-depth analysis of the case of McCabe vs. British America Tobacco Australia Services Limited where the defendant claimed that cigarette smoking was responsible for her lung cancer.
5,980 words (approx. 23.9 pages), 3 sources, MLA, $ 142.95
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Abstract
The original argument was that cigarettes caused Ms. McCabe's cancer because she was not aware of the health risks involved in smoking cigarettes. The appeal argument stated that the destruction of documents interfered with a fair trial. This paper explores in detail if the destruction of documents by the tobacco company, in order to hide information concerning the health risks of cigarette smoking interfered with a fair trial.
From the Paper
"The entire concept behind the documentation retention policy is the reason in question as why the documents were destroyed. The courts have decided that the tobacco company was in their legal right in destroying the documents. But although they have been destroyed lawfully, the intention behind the documents may have interfered with justice. Were the documents destroyed to create more space, to be more cost and time efficient; or were they destroyed because they contained valuable evidence that related cigarette smoking to lung cancer? "
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Sex in Advertising, 2002.
A study of the use of sex in advertising strategy.
4,390 words (approx. 17.6 pages), 11 sources, MLA, $ 115.95
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Abstract
This paper examines in-depth the use of sex in advertisements. The author writes that the use of sex in advertising is not a new concept but its strategy and openness are ever changing aspects of the hawking of wares. The paper uses many sources and sample advertisements to demonstrate the use of sex and our individual insecurities to sell products. As society has become more forward with sexual expression so has advertisement.
From the Paper
"The world is becoming an increasingly competitive place. While the globalization process moves forward, and teenagers grow up faster than ever before marketing departments are scrambling to discover the secret to targeting the markets for their clients. Marketing departments have a very demanding position in the world of advertising. They must study many aspects of society in order to come up with and present in the best possible light the products they have been charged with selling. It is something that requires a deep understanding of human nature, a grasp on different markets, ages and interests, and the understanding of where the lines are drawn between offensive and alluring. The use of sex in advertising is not a new concept but its strategy and openness are ever changing aspects of the hawking of wares. Many of the changes over the years have to do with a more open societal acceptance of its use and its boundaries. Sex in advertising is not a new concept."
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Taking Advantage, 2002.
A study on the use of fallacious argument in advertising today.
960 words (approx. 3.8 pages), 5 sources, MLA, $ 34.95
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Abstract
This paper examines the use of fallacious argument in advertising today. It describes that consumers must be critical and aware of the facts presented by the advertiser and that advertising as a whole, is one with many gray areas?and should be treated as such. The author writes, because the power of advertising?the power of words, images, context, and connections?has become so fully developed, it remains imperative that the public view advertising critically to determine its veracity before accepting the ad?s messages.
From the Paper
"Advertisements are prolific in today?s consumer-based world. Indeed, so important is the construction of effective advertising that many corporations and agencies utilize plethoric methods and strategies to make their ads successful. This does cause a problem: many of these are tainted with fallacy and exude false innuendo, thus ?misleading or confusing the public? (U-Haul Intern v. Jartran, 1994). Because the power of advertising?the power of words, images, context, and connections?has become so fully developed, it remains imperative that the public view advertising critically to determine its veracity before accepting the ad?s messages. "
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The Soft Drink Industry, 2002.
A study of the soft drink industry in the United States and an indication of how it affects the U.S. economy.
3,800 words (approx. 15.2 pages), 28 sources, MLA, $ 104.95
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Abstract
This paper is an analysis of the soft drink industry, outlining the contribution of the major brands to the U.S economy and how the industry is categorized. This paper also discusses the market structure -how it operates, and various marketing strategies of the different soft drink industries.
From the Paper
"The soft drink industry is perhaps one of the most comprehensive as it identifies with other kinds of industries. The extent and expanse of the industry is insurmountable due to the fact that it is responsible for bringing in high level of revenues and provision of economic stability in the country. Yet it is also one of the most controversial due to the competitive environment it maintains. Researches indicate the carbonated soft drink industry is not only vast but its potential to growth is also on going. However, whether the growth is phenomenal or stagnant will be analyzed in the following sections."
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Smoking and Youth, 2002.
This paper examines the issues surrounding the tobacco companies continued targeting of youth in its marketing campaigns.
755 words (approx. 3.0 pages), 1 source, MLA, $ 26.95
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Abstract
This paper reviews an article by Greg Winter that appeared in the "New York Times" about a major tobacco company's violation of the rules against marketing cigarettes to youth. The writer details how R.J. Reynolds and other major tobacco companies disregard court rulings that disallow the targeting of youth in their advertising campaigns. The various violations are detailed as are the ramifications that they have on the health of today's youth as a result of cigarette smoking. The paper discusses some of the issues that nurse practitioners can address when faced with young smokers. These include the discussion of the long-term effects of smoking and the distribution of materials about the dangers of smoking in order to educate both youths and parents. The paper also details the articles views about the reckless disregard that the tobacco companies and their advertisers have for anything but the increase in profits.
From the Paper
"This has major healthcare implications. The young people targeted in such campaigns may be easily convinced and not have the maturity to resist the campaigns. Considering the addictive nature of cigarettes, these young people may find themselves addicted before they are mature enough to realise their mistake. This leads to a situation where more of the population is smoking. For the healthcare practitioner, this means they will come into greater contact with smokers and smoker-related health problems."
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| Term Paper # 8299 |
temporarily unavailable
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"Absolut : Biography of a Bottle" by Carl Hamilton, 2002.
This paper examines the marketing and advertising strategies for vodka as set out in the book "Absolut : Biography of a Bottle" by Carl Hamilton.
1,020 words (approx. 4.1 pages), 1 source, MLA, $ 36.95
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Abstract
This paper analyzes the book "Absolut : Biography of a Bottle" by Carl Hamilton and discusses the story of how Absolut Vodka emerged as an unknown product and with a unique marketing strategy managed to conquer the United States market.
From the Paper
"The first step in the story is the proposal Gunnar Broman, head of Sweden?s top advertising agency, made to New York executives in 1978. At this time the belief was that all good vodka came from Russia. In reality, vodka had been being produced in Sweden for centuries, but the cultural belief in America was that vodka came from Russia."
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Product Launching, 2002.
A discussion about factors which need to be considered before launching a new product.
1,340 words (approx. 5.4 pages), 7 sources, MLA, $ 45.95
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Abstract
Developing and introducing a new product requires several marketing considerations. This paper presents the many negative factors to product development that must be dealt with. It also examines several factors that promote successful product development. Finally, product positioning and pricing are also shown to be important considerations. Microsoft and Apple-Macintosh are used as examples.
From the Paper
"One of the negative factors is uncertainty. This is especially true if the product is not only a new product for the organization but also a new product for the industry. One example that shows this is the computer software industry. The uncertainty is present because of its nature as a new and pioneering industry. The industry is rapidly changing and companies in the industry must be continually innovative and make decisions based on limited information. There is no certainty in this industry that a successful company will remain successful. To give an example, we can consider Apple-Macintosh. Apple-Macintosh had first-mover advantages as the first to develop a graphical user interface and their technology was ahead of Microsoft?s, yet despite this Microsoft became the market leader. This is an example of how the maker of the best product is not necessarily the market leader in emerging industries (Burke, Condron, Conroy, Knol & Nolan.)
"The second negative is the high cost of product development. The high cost means that organizations developing new products need to get a return on investment that justifies this high cost."
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"The Gap", 2002.
An analysis of the marketing strategy of clothes retailer, "The Gap".
1,735 words (approx. 6.9 pages), 17 sources, MLA, $ 56.95
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Abstract
"The Gap" is among the most successful retailers in the North American market, with sales of over $13.8 billion in 2001 and close to 4,500 stores worldwide. This paper provides a historical picture of "The Gap's" marketing strategy over the years, analyzes the strengths, weaknesses and outcomes of the approach, and describes recommendations for improvement.
From the Paper
"The Gap has had a number of innovative successful advertising campaigns. The 1988 ?Individuals of Style? image campaign was extremely successful (Sommers, et.al., 1998) in promoting its basic clothing and illustrating how individuals could personalize the merchandise. This campaign featured black-and-white photos in print and outdoor ads. This campaign was replicated in 2001, but did not receive the degree of popularity and media attention that the earlier version received. The 1997 "Khakis Swing" campaign provided another successful advertising endeavor through television ads that were complemented by print ads in a similar style. According to a USA Today poll (n.d.), approximately one-third of all respondents polled gave the campaign the highest possible rating for likability and effectiveness, ten percentage points higher than the average."
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Smoking Youth - Not Just an American Habit, 2002.
A look at the phenomenon of teenagers who smoke and international programs seeking to put an end to this trend.
3,255 words (approx. 13.0 pages), 14 sources, MLA, $ 93.95
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Abstract
This paper presents a detailed examination on the problem of adolescent smoking on a global basis. The writer takes the reader on an exploratory journey that outlines the causes of youth smoking and discusses programs that are in place to prevent its occurrence. In addition the writer provides a discussion on the effectiveness of such programs.
From the Paper
"In the last several decades the world has discovered the truth about the perils of smoking tobacco. There is little doubt that the habit contributes to lung cancer, emphysema, chronic bronchitis, asthma and many other disorders. There have been numerous studies conducted on the perils of smoking and the reasons people continue to do it and the conclusion often points to the addiction being acquired in adolescents. Adults know on an intellectual level that they should not smoke, but often times by the time they reach adulthood they have already been smoking for several years. Adolescents know they should not smoke, but they have the disadvantage of believing they are invincible. Smoking in adolescents is not exclusive to America. It is a worldwide problem in which many nations are scrambling to find a solution."
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The Value of Malcolm Gladwell's "The Tipping Point" to a Marketing Practitioner, 2002.
This paper reviews the implications and importance of the social environment on organizations, markets and brands.
1,145 words (approx. 4.6 pages), 1 source, MLA, $ 39.95
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Abstract
This paper is an analysis of Malcolm Gladwell?s,"The Tipping Point- How Little Things Can Make A Big Difference." It reviews the different theories posited in the book about how to market a product, the different factors that need to be considered when bringing a new product to market. Using examples from the book, the paper looks at what triggers were involved in turning around the images of Kentucky Fried Chicken and Hush Puppies. The paper suggests the ability to manipulate the 'tipping point' was key to their successful turnaround.
From the Paper
"Yet another thought is that if social trends start slow and then pick up in momentum to become a tidal wave, marketers can well prepare for an anticipated ?tipping point? by laying the ground for it in advance. Suppose, for example, socio-cultural forecasts predict an overwhelming increase in teenage boys who think ?violence is uncool? and that ?true machismo lies in outwitting and outmaneuvering your opponent?. As a marketing manager of an entertainment brand such as a TV network, or video games, one could well prepare for such an eventuality by slowly and steadily bringing in at first, niche programming, that offers intelligentsia games and increasing the marketing weight behind such products as the trend favoring such type of entertainment increases. By doing so, it would be possible to be ready for ?the tipping point.'"
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