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Office 2007 vs. 2003, 2007.
This paper analyzes Microsoft's Office 2007 in comparison to Office 2003.
985 words (approx. 3.9 pages), 3 sources, MLA, $ 34.95
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Abstract
In this article, the writer compares Office 2007 to Office 2003 for business use. The writer maintains that it is important for the company to upgrade to Office 2007 due to unique enhancements that will greatly increase productivity. The writer notes that although Office 2003 is a fairly robust application, business needs faster and more reliable performance from its tools. In addition, the writer points out that the new version supports collaboration tools that can allow different departments to work together more efficiently. The writer concludes that Office 2007 is more intuitive, more scalable, and creates more opportunities for business.
Outline:
Main Features
Office 2007 Components
Compatibility
Conclusion
From the Paper
"Office 2007 also includes new server-side tools such as Groove and SharePoint Server 2007. These applications feature collaboration and communication capabilities that allow multiple users to interact on various projects."
"Office 2007 also supports a new document format called Office OpenXML. This new format allows third-party applications to easily read and create Office 2007 files using the popular XML format. Files created using OpenXML can also get up to 75% compression than previous Office versions."
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Google, 2007.
An analysis of Google's status as a cult brand.
812 words (approx. 3.2 pages), 10 sources, MLA, $ 28.95
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Abstract
This paper aims to validate the attainment of Google as a cult brand. It relies on several analytical frameworks and constructs to illustrate how Google has created a brand that has attained cult status. The paper looks at Google's website design, content generation and organization strategies, usability and navigation and speed of downloads to explain its attainment of cult status.
Table of Contents:
Executive Summary
Evaluating Google's Branding Equity
Analysis of Models
From the Paper
"The second model that is used to evaluate Google's brand equity is one based on the network perspective. The network perspective, which takes a broader view of the firm, (Chetty & Patterson 2002) define brand equity as extending beyond the economic tangible benefits, to include intangible and often utilitarian in approach and scope. A key shortcoming of this model is that it has an incomplete view of the consumer in a B2C branding scenario and as a result is best used in the context of only B2B branding strategies (Van Durme et al. 2003).
The third framework applied to Google's brand equity is the relations marketing (RM) model, which defines the value of brand equity as a function of the global competitiveness across comparable networks and customers' adoption and reliance on the brand. The RM model also focuses on the reciprocal nature of branding, which for Google includes free e-mail, office automation, and web acceleration products. This reciprocal nature of Google exemplifies the RM model from a networking and relationships standpoint (Fournier 1998). The RM Model is also attributed with brand loyalty and the development of cult brands due to its highly reciprocal nature and the fact that many of the most brand-loyal customers define themselves by the brands they buy and support. This model also supports the contributory role of marketing communications in strengthening a brand over time (Morgan & Hunt 1994)."
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Internet Cafe in India, 2007.
This paper discusses opening an Internet cafe in India.
4,153 words (approx. 16.6 pages), 7 sources, MLA, $ 111.95
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Abstract
The many factors that must be taken into account before opening an Internet service cafe in India are the subject of this paper. Specifically focusing on the market size, resources, regulations and risk of opening and operating an Internet cafe in India, this paper discusses the advantages and disadvantages of each. These specific factors are evaluated in the context of creating a new venture which has as its strategic objective the delivery of Internet access to the millions of Indian residents who are increasingly relying on the Internet as a communication and learning medium. The writer concludes that it is clear that setting up an Internet cafe in India is a very risky strategy that does not clearly have a solid growth future associated with it given the major limitations of Internet service providers (ISPs) becoming competitors and increasingly complicated regulatory compliance demands.
Outline:
Introduction
Country
Analysis - Country Evaluation
Market Size
Advantages
Disadvantages
Resources
Regulations and Procedures
Conclusion
From the Paper
"74% of India's Internet users are from the Global High Income segment, and 22% are from the Global Middle Income segment. This is excellent news for anyone looking to provide Internet services in the India, especially if the company proposing the services is from another nation. Kumar found that the highest income segment of the Indian population has a high willingness to purchase products and services from global suppliers. This is in marked contrast to the largest and poorest income segments of India, which have a marked distrust of any foreign brands. This lack of trust has contributed to the continued high tariffs on infrastructure providers, which has hampered the growth of certain industries. Yet in the context of creating an Internet access provider business, the highest income Indians will find this a useful service. The aspiring aspects of the highest income segment having this as a service will permeate the global Middle Income segment eventually. The result will be an aspirational approach to consumption on services and foreign-produced and purchased products as the elite income segment of India can readily afford to do."
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Computer Crime, 2007.
This paper discusses crimes based on the use of computers and looks at the issue of cyber crimes.
1,087 words (approx. 4.3 pages), 5 sources, MLA, $ 37.95
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Abstract
In this article, the writer explains that computer crime can be classified into two categories: crimes that use the computer as the primary instrument for felonies like identity theft or piracy; and crimes that use the computer and its related systems as the target such as systems hacking or viruses. For clarification, the definition of computer crime should focus more clearly on the crimes that directly involve computers and their systems as targets. The writer notes that as increasing numbers of people become computer literate, the digital universe becomes saturated with malicious users who seek to commit any number of offenses ranging from child pornography web rings to identity theft to hacking to acts of terror. The writer concludes that combating computer crimes will require aggressive efforts and sensible legislation.
From the Paper
"Cybercrime, like terrorism, crosses international boundaries. A British man was recently busted for trying to hack into the FBI's computer systems, one of many examples of why computer crimes need to be investigated and dealt with differently than other types of crime. However, remote access to closed and secure systems is nearly impossible to arrange. Most sensitive data stored by government agencies or private corporations is not kept on servers that are connected to the Internet. Although Hollywood might make it seem that an eight-year old kid with a PC can hack into the CIA's database, in reality such crimes are almost impossible to commit. Ex-employees, however, and disgruntled current employees can wreak enormous havoc. These inside jobs are of particular concern for all organizations with sensitive data."
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Online Securities Trading, 2007.
This paper discusses the issues associated with securities trading via the Internet.
1,865 words (approx. 7.5 pages), 4 sources, MLA, $ 59.95
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Abstract
In this article, the writer notes that the combined effects of financial services companies striving to drop the cost of providing customer service and the significant rise in individual investors' interest in taking control of their own investments continues to increase the use of online securities trading. Further, the writer points out that many individual investors rely on the Internet as a means of learning as much as they can about specific investments before executing a stock or bond trade online, and this factor alone is changing the landscape of financial services. The writer discusses that financial services firms are walking a fine line between automating transactions by putting powerful investment tools in the hands of individual investors, while at the same time educating them of the financial benefits of long-term investing. The writer concludes that individual investors have more control over their funds than ever before, yet with that freedom comes a high level of responsibility to make sure the advice, applications and tools they gain access from financial services firms are in fact the best match with their investment needs.
Outline:
Executive Summary
Technological Implications of Online Trading
The Ethics of Enabling Online Trading
Online Trading as a Service Strategy: Inevitable?
Assessing Online Trading and the Individual Investor
Improvements for Online Trading as a Self-Service Strategy
Conclusions and Recommendations
From the Paper
"Financial Services firms are pursuing a wide variety of online services strategies to reduce the cost per transaction, and this cost reduction strategy is creating a series of Web-based applications that have rich functionality and features previously only brokers had available. The costs of having individual investors speak with investment representatives is significantly higher than having the question respond to or transaction completed online. As a result of the cost reduction benefits of these online strategies, financial services firms are adopting them for all segments of customers. This technological shift to online investment advice and transaction tools is being influenced by the major unmet needs of individual investors for expertly-written content on the one hand and greater control over their investments on the other. Financial services firms segment their customer bases by their net worth and projected lifetime customer value, and the lowest-value customers are routed to Web-enabled suites of applications and content portals. Those customers that have the potential of generating a higher lifetime value for the financial services firm, and as a result they are provided a higher level of service including a dedicated account representative. This segmented approach to delivering service is proving to be profitable for financial services firms."
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YouTube, 2007.
An analysis of the reasons behind the impact of YouTube on Hong Kong television and communication.
2,061 words (approx. 8.2 pages), 6 sources, MLA, $ 65.95
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Abstract
This paper discusses the 2006 invention of the year, according to Time Magazine - YouTube. It discusses the reasons for YouTube's popularity and describes, very briefly, how it works. The paper then focuses on YouTube's impact on Hong Kong television and communication and the reasons for this impact. It sites examples of how YouTube has been used to impact communication and society.
From the Paper
"Summarizing all the conclusions and the examples above, one could launch the following theory: thanks to websites like YouTube which have converted the Internet into a mass communication channel due to the significant number of viewers, people (the masses) are the ones who set the public agenda in order to solve the social problems they are confronted with. This theory may be easily demonstrated by the Hong Kong Bus Uncle case. Because of the high attention that the incident received from the public, traditional media turned the respective quarrel into a front-page subject. Thus, two main Hong Kong TV channels - TVB and Cable TV mentioned it among the primordial evening news while RTHK placed the protagonist (Chen) on the second position within the framework of the "Person of the Year" contest. The topic was also emphasized by newspapers and several journalists expressed their thoughts with reference to the reasons justifying Chen's outburst. For instance, editorialist To Kit clearly emphasized that one of the main motives was the "underlying social tension" while Dr. Lee Sing who was quoted earlier highlighted the significant quotidian stress that Hong Kongers must endure (http://en.wikipedia.org/wiki/The_Bus_Uncle). Journalist DeGolyer even implied that: "The Bus Uncle reaction was rightly taken as a clear warning indicator that Hong Kongers teeter on the cusp of exploding. The government moved to cut the work week for civil servants and to raise their wages and urged businesses to do the same in the private sector. Contract workers are now being transitioned into full civil servants. Minimum wage legislation is, for the first time, being seriously discussed" (DeGolyer, 2007)."
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Computer Forensics, 2007.
A review of the relatively new profession of computer forensics.
2,363 words (approx. 9.5 pages), 9 sources, MLA, $ 72.95
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Abstract
This paper takes a look at computer forensics. According to the paper, computer forensics is one of the new professions that resulted from the ubiquitous use of computers and the Internet. The paper reports that computer forensics professionals are the modern-day centurions or praetorian guards that ensure the continued use of new and emerging information technologies.
Table of Contents:
The "New Kid on the Block"
A Discipline for Crime Detection and Data Restoration
The Methodology and its Application
Identification of the Source
Preservation of the Evidence
Analysis of the Evidence
Presentation of the Findings
The Future Arts and Science
From the Paper
"The discipline of computer forensics can be called both an art and a science. An art because like programmers and hardware developers, they can add elegance and form to how they go about doing their jobs - and by putting "their personal touch" to it they leave an important legacy for others to follow. It is a science because computer forensics expert go to the same scientific methodology in determining the outcome of their work. The process is well defined and controlled so as not to leave any doubt as to the integrity of the work. "The scope of computer forensics covers a wide field, which continues to grow as computer technology proliferates its way into every aspect of modern life. The base of computer forensics is recovering data from floppy disks, hard drives, and removable drive cartridges. Recovering data can be just finding it among the active files. Often, it will also include searching the media for files that have been deleted and been listed as unallocated space. When dealing with someone, who is actively attempting to hide information, scouring media space the operating system has registered as free or corrupted. (Potaczala, 2001)"
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In-Class versus Online Learning-An Article Review, 2007.
A review of a research study by Christopher R. Poirier and Robert S. Feldman centered on the effectiveness of in-class versus online learning environments.
1,270 words (approx. 5.1 pages), 1 source, APA, $ 43.95
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Abstract
This paper examines and reviews a research study which analyzed whether students learned best in-class or online. The study, which was completed by Christopher R. Poirier and Robert S. Feldman compared students' performance academically and their levels of satisfaction with each course structure and delivery method. The paper further highlights the measures used for the study and the authors' methodology.
Outline:
Purpose and Research Question
Setting/Location
Internal Validity Threats
Results/Discussion
Ethics
Evaluation from 2 Perspectives
From the Paper
"Variables. Status/categorical variables included the students' registration and opt-in for either course format while the manipulated variables include 21 specific evaluation criteria distributed across the four scales of instructor evaluation, overall course rating, interaction/feedback ratings, and amount of time spent on the course. Independent variables are the characteristics of the participants, the content and learning materials presented both in the classroom and online, and the teaching approaches, strategies and techniques used by instructors. Dependent variables include the 28 multiple choice questions that comprise the examinations given to both in-class and online students, 23 of which are both administered to both groups of students. 21 total evaluation variables comprise the of instructor evaluation, overall course rating, interaction/feedback ratings, and amount of time spent on the course."
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Hungry Girl is Dieting, 2007.
This paper provides an analysis of the "Hungry Girl" website that concerns female diet issues.
970 words (approx. 3.9 pages), 3 sources, MLA, $ 34.95
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Abstract
In this article, the writer discusses the "Hungry Girl" website that is devoted to cataloging low-calorie products, diet advice, and other forms of information presumably of interest to female dieters. The writer notes that female thinness as a visual social value rather than a health issue is reinforced through every section of the site, specifically female thinness. The writer points out that the need for help in the pursuit of thinness is also important because the young, female website surfer might fall into a high-calorie craving trap. The writer concludes that the message of "Hungry Girl" is that women are supposed to be 'consumed' by thoughts of food, rather than consuming unapproved food and that they should wish to be thin for thinness' sake, not for health reasons..
From the Paper
"Female thinness as a visual social value rather than a health issue is reinforced through every section of the site, specifically female thinness. The need for help in the pursuit of thinness is important as well, because the young, female website surfer might fall into a high-calorie craving trap without Hungry Girl's 'nice' girlfriend-like advice, or keeping track of calories and Weight Watchers points. The female-focused nature of the site is obvious from its title, but also in terms of the foods stressed on the site, like chocolate, which presumably all females wish to consume around 'that time of the month.' Also, the target audience seems to be single females, given that almost all the recipes are in single servings, and seems unlikely to be palatable to anyone but a dieter."
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Nursing and the Global Environment, 2007.
This paper discusses how major technological advances have affected healthcare administration.
2,174 words (approx. 8.7 pages), 8 sources, MLA, $ 67.95
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Abstract
In this article, the writer notes that the topic of healthcare has become increasingly more popular as the world moves into the information age. The writer points out that there are now many more opportunities in healthcare administration than there once were, and that a great deal of these opportunities are now open to women. Further, the writer maintains that there are still people who have such a strong desire to help others that they will willingly take a job making a low salary because the other rewards they receive are so great. The writer argues that the main hope for the future of nursing lies in finding more of these kinds of people. They are certainly out there, and with the changing global environment it seems quite likely that more and more of them will be able to be found. The writer concludes that the global environment is a very good thing for nursing.
Outline:
Introduction
Women in the Healthcare Field
Alternative Medicine
The Need for Lifelong Learning
The Shortage of Nurses
Conclusion
From the Paper
"Women figure into the growing use of the Internet, as well. The Internet is out there to enlighten and empower consumers, and women are becoming very shrewd consumers. They like to read up on things, they like to know the facts...they want to be informed. Healthcare is especially important to women, who deal with healthcare not just for themselves, but often for their husband and children. They are very conscientious when it comes to their choice of a doctor or hospital, and they learn all they can before the appointment."
"Women who work in healthcare administration know this, because they have families too. The concerns of the wife and mother are the same concerns that these women have as well.
Now that women are starting to enter the field of healthcare administration in greater numbers, the marketing of healthcare will very likely change."
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Facial Recognition Technology, 2007.
An analysis of the advantages of facial recognition technology over other forms of biometric authentication.
825 words (approx. 3.3 pages), 3 sources, MLA, $ 29.95
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Abstract
This paper discusses facial recognition technology as a method to provide more reliable security and identity confirmation. It describes some of the uses and advantages of facial recognition technology over other forms of biometric authentication. It then discusses its past uses and concludes by discussing its viability for use at large scale venues.
Table of Contents:
Overview
Past Uses
Viability for Use in Large-Scale Venues
From the Paper
"In order for facial recognition to be effectively implemented at a large-scale venue, the video surveillance infrastructure must be in place, and also be able to provide images at a suitable resolution for facial features to be analyzed. Furthermore, in order to increase the accuracy of the technology, security personnel must be able to maximize control of the environment, as well as the subject. Lastly, it should be noted that, due to technological limitations, "performing facial recognition processes with relatively high fidelity and at long distances remains technically challenging for automated systems" (John D. Woodward et al., 2003, p. 12); therefore, facial recognition must be implemented at points of entry into the stadium, and even then will only have limited success, due to the myriad constraints on the technology, as well as the environmental preconditions that must be met to ensure accuracy."
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Information Technology, 2006.
A review of the MRP system, order management and online ordering system platform that include product configuration, pricing management and compliance system, the service lifecycle management (SLM) system and the supply chain management system of Ingram M
2,197 words (approx. 8.8 pages), 2 sources, MLA, $ 68.95
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Abstract
This paper analyzes five of the most dominant applications that Ingram Micro uses as one of the global leaders in the distribution of enterprise and personal computing software, hardware, and services. According to the paper, Ingram Micro fulfills many functions both for manufacturers and channel partners that comprise its customer base. The paper further reports that Ingram Micro relies heavily on it's information technology systems that are critical for them to manage and grow their business.
Outline:
Executive Summary
Evaluating Ingram Micro's Five Most Mission Critical Applications
Five Mission Critical Systems Analyzed According to Criteria
Materials Requirements Planning (MRP) Systems
Order Management and Online Ordering Including Product Customization System Platform
Pricing Management and Compliance System
Service Lifecycle Management System
Supply Chain Management System
From the Paper
"Managing pricing across product lines, locations including distribution centers, customer groups, contracts, pricing strategies and service programs is admittedly complex and requires extensive levels of integration with accounting, contract management, IMPulse, order management, order capture, and product configuration systems. Pricing is the "hub" of all customer-facing activities in Ingram Micro, and as a result the Pricing Management and Compliance Management System is one of the greatest contributors to the profitability of this distributor. Pricing in the high tech distribution business is constantly changing, with margins often becoming razor-thin in a matter of months versus other industries' years of product maturity. "
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PET/CT Scanning System, 2007.
A business unit strategic plan on implementation of a PET/CT unit at a local hospital.
1,652 words (approx. 6.6 pages), 8 sources, APA, $ 53.95
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Abstract
This paper examines whether or not it is convenient for a local hospital to acquire an ultimate technology medical device, mainly a PET/CT scanning system. The paper discusses the benefits and threats of implementing such a device. According to the paper, the PET/CT is one of the latest technological devices in the medical world and is expected to give magnificent results in the diagnosis and treatment of many diseases.
Outline:
Introduction
Vision Statement
Mission Statement
Objectives
Values
Strategies
Programme
Goals
SWOT analysis
Strengths
Weaknesses
Threats
The External Factor Evaluation Matrix
Offerings
Target Markets
Marketing Strategies
Sales Plans
Projections
Technology
Operational Plans
Financial Projections
Conclusions
From the Paper
"Since a first glance it might be assumed the fact that PET/CT would bring some important benefits to the patients' status and living. Even though, a great disadvantage might be represented by the high cost of the equipment, which has only allowed large hospitals to achieve it Moreover, in order for the very ill persons to be helped, UPMC has developed a mobile PET/CT unit that can be brought next to them. In this way the same equipment is able to be used by more than one clinic and its cost might be shared among them. "The Mobile PET/CT unit is identical to the stationary units, except that the equipment is mounted in a tractor trailer which is parked outside the network locations. Scans are scheduled with your oncologist, and the actual procedure takes place in the trailer" . "
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The Computer Revolution, 2007.
A look at the impact that the computer revolution has had on research.
889 words (approx. 3.6 pages), 4 sources, MLA, $ 31.95
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Abstract
This paper demonstrates that the foundations of the computer revolution have created a research revolution. According to the paper, this research revolution has completely changed the manner in which research can be done, the rate it can be done and the amount of material that is available at any given time.
From the Paper
"Research databases, once they have been compiled can rapidly collect more information than an individual needs about any given topic. The individual can seek information on infectious diseases, history, culture, sociology and with a discerning eye can formulate whatever desired outcomes they have within their context. Furthermore, this can be done in a matter of moments, as compared to the arduous manner in which research was done before computers. Some academics, calling back to the days of their own dissertations, where footnote reformatting required a completely new document, call the computer revolution amazing but at the same time question the ease at which information is gained and demand hard copy research from students. "
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Technoculture, 2007.
A discussion of technoculture, which is described as the society in which we live today.
4,935 words (approx. 19.7 pages), 19 sources, APA, $ 125.95
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Abstract
This paper examines the term technoculture, which is defined as a system marked by the widespread use of technology. The author believes this represents our society today, which sees technology as supreme. The paper further explores how technoculture and publicity are intertwined. Several article are cited that further illustrate this connection. The paper also discusses methods of computer privacy such as encryption, and several policies that have evolved because of privacy issues. The author concludes that technoculture, publicity and privacy are altering the nature of democracy in ways that the public may not yet perceive.
Outline:
Introduction
Technoculture and Publicity
Privacy and Access
The Developing Technological World
Accessibility
Conclusion
From the Paper
"Some theorists see the new technology as reflecting the ideal of the public sphere in that it offers universal access, uncoerced communication, freedom of expression, participation outside of traditional political institutions, and contributes to the creation of public opinion by means of public discussion. The fuel in the system is publicity, which links together the ideals of openness, inclusivity, visibility, equality, accessibility, and rationality (Dean 2002, p. 2). The new technology, like much of the old, carries the culture to the masses, and as Dean (2000) writes, "Cultural politics is about altering the boundaries that order American democracy" (p. 78)."
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Email Storage Limitation, 2007.
A discussion regarding the necessity to limit email storage within a company.
1,596 words (approx. 6.4 pages), 4 sources, APA, $ 52.95
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Abstract
This paper reviews and discusses the proposal of a company's finance and accounting department to impose an email storage quota. According to the paper, the proposal was made in an attempt to combat the extra costs of network administrators and backup storage devices. The paper further reports that an email storage quota would also increase the responsibility and awareness level of the employees who would have to manage their computerized communications.
From the Paper
"Aside from supporting a more efficient hardware system, an email storage limitation to 100 megabytes also supports a better quality of the Internet connection. The email quota limitation will force employees to reduce the number of emails sent to one email every 6 seconds. Furthermore, an electronic mailing limitation will offer a better control of the spam emails received and will oblige employees to delete them, instead of storing them, as in the case of unlimited emailing facilities. Also regarding the junk mail, a limitation offers the possibility of controlling whether the employees are sending spam mail towards customers, and if so, ending such actions. "
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Video Gaming, 2007.
This paper discusses the history, advances, concerns and future of video gaming.
2,492 words (approx. 10.0 pages), 9 sources, MLA, $ 75.95
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Abstract
In this article, the writer notes that at the time video-gaming entered society, no one could have guessed the manner in which video gaming would integrate into all aspects of today's world as much as it has. The writer points out that video gaming has been studied and been shown to have both positive and negative effects upon those who play video games. The writer researches the history, advances, concerns and future of video gaming, citing scholarly sources in the research. The writer concludes that video-gaming started out as simply a recreational past-time, but it is presently being used for training employees such as for instruction within the educational sector and for the creation of real-life or simulated activities in the science sector.
Outline:
Objective
Introduction
The History of Video Gaming
The Advances in Video Gaming
Concerns Related to Video Gaming
The Future of Video Gaming
Summary & Conclusion
From the Paper
"Other recent research reported is that of the studies, three in number that were set for release in January by Anderson, Gentile & Buckley. These three studies include a correlational study, an experimental study and a longitudinal study (the first) with children. The experimental study consisted of 161 9-12 year old and 354 college aged students playing violent and non-violent video games. Findings state that violent games increased the aggressive behavior of both groups. The correlational study was conducted by surveying 189 high school students stating findings that those who engaged in games that are more violent also engaged in more behaviors that are violent. The longitudinal study was conducted over the period of a school year and state findings that the children who were witnessed to have increased their aggression were the same children who played more violent video games over the course of the school year."
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Cellular Phones, 2007.
A comparative analysis of the sociological function of the cellular phone in America and Asia.
1,929 words (approx. 7.7 pages), 7 sources, MLA, $ 61.95
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Abstract
This paper examines how cellular phone infrastructure expanded in Hong Kong earlier and more effectively than it did in North America giving them a five to ten year lead on familiarity with cellphone customs. The paper also looks at how the later entrenchment of cellular phone technologies in North America accounts for the cultural differences in the usage and saturation of cellular phones and of SMS and other advanced services. In addition, the paper shows how the differences in cellphone use between Hong Kong and North America can be traced to infrastructure and are not easily explained by Marxist theories of differential use.
Outline:
Introduction
Background
Research: Methods
Research: Results
Discussion
Conclusion
From the Paper
"Sociological theories of technology suggest that artifacts may reflect political and cultural realities. Differential cellular phone usage between North America and Canada reflects a political and cultural reality: telecommunications infrastructure in the United States and Canada continues to emphasize land lines, and cellular phone services are less entrenched as a result. In Hong Kong the reverse is true: land lines were far less embedded in the culture. Consumers embraced the new technology readily in Hong Kong because unlike in North America there was no need to transfer land line services over to cellular phones. Cellular phone service is more widespread and reliable in Hong Kong and consumers there expect to use their cellular phone as a primary means of communication regardless of the rate plans."
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Online Profiling, 2007.
This paper argues for online profiling engagement rules to be strengthened and regulated.
2,456 words (approx. 9.8 pages), 17 sources, MLA, $ 74.95
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Abstract
The paper discusses how the extensive collection, sharing and exchange of information between online companies to create profiles of individuals has become a major concern for privacy advocates. The paper defines online profiling and looks at the three primary categories of privacy concerns and the three segments of consumers who hold different views on privacy. The paper examines the benefits and concerns and contends that consumers deserve better protection of their online privacy. The paper maintains that the solution for the above problems is to make opting-in mandatory for all online profiling. The paper shows how there is no need for businesses to violate privacy rights as they are currently doing by insisting on invasive online profiling practices.
Outline:
Introduction
Online Profiling Defined
Privacy Concerns
Public Perception
Benefits and Concerns
Self-Regulation
Compliance with Self Regulation
Conclusion and Recommendations
From the Paper
"Online profiling may involve the collection of anonymous transactional data and it may also involve the merger of this click stream data with personally identifiable information such as name, address, telephone number, credit card number, social security number, email address, etc. (Sax, 1999) A click stream is the sequence of clicks or pages requested as a visitor explores a Web site. The click stream data collected may include information such as Web sites and Web pages visited, the time and duration of the visit, search terms typed in search engines' forms, and other queries, purchases, "click through" responses to advertisements, and the previous page visited (Mulligan, 1999)."
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