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Data Mining in Business Research, 2008.
A review on data mining's growth and a discussion on the different factors involved in text mining.
2,307 words (approx. 9.2 pages), 20 sources, MLA, $ 71.95
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Abstract
This paper relates that the use of data mining, its adjunct technologies for text mining and the ability to interpret, analyze and create linguistic models from unstructured content is revolutionizing the concept of data mining away from being purely used for structured content in data warehouses to now encompass unstructured content found throughout organizations globally.
The paper then provides insights into various areas of data mining, and the currently high levels of growth analytics use and applications software are experiencing as a result.
Outline:
Executive Summary
Using Data Mining in Business Research
Exploring the principles of Data Mining in Business Research
Predictive Methods in Data Mining
From the Paper
"A second predictive approach is called deviation detection. The purpose of this method is to discover the most significant changes in data from previously measured or median values. An example of the type of use for this predictive approach would be the development of strategies for selling tickets to frequent flyers who booked months in advance versus those that consistently book within a few weeks of their departure. A third approach to using data mining to predict future outcomes is using the classification approach, or technique. This predictive approach of classification uses a collection of records (training set) -- each record contains several attributes, one of them is the class (Ng & Han, 10). The task is to find a model for the class attribute as a function of other attributes, so, after that, previously unknown records can be assigned a very accurate class."
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Radio Frequency Identification (RFID), 2008.
Presents a research proposal to measure the dynamics of how radio frequency identification (RFID) implementations impact the ability of companies to compete with streamlined supply chains.
4,100 words (approx. 16.4 pages), 24 sources, APA, $ 110.95
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Abstract
This research paper focuses on how the emerging technology of radio frequency identification (RFID) can make a lasting and significant contribution to supply chain performance. Any study of supply chains also needs to include an assessment of how processes can be made more efficient as well. As a result of this requirement of the study of supply chains, an overview of the concepts of business process management (BPM) is also included. BPM makes it possible to streamline supply chains and make them more efficient. The paper includes numerous tables and figures.
Table of Contents:
Table of Tables
Table of Figures
Introduction
Literature Survey
Types of RFID Tags
Active RFID Tags
Active Backscatter Tags
Passive Backscatter Tags
Table: The Benefits of RFID Benefits for Supply Chain Partners
Table: Comparing Bar Coding and RFID Technologies
Using RFID to Track Shipments and see how Supply Chains are Performing
Figure: How the DoD is reorganizing its Supply Chain with RFID
Figure: How the DoD made their supply chain more process-based
How the DoD and Wal-Mart Measure Their Supply Chain's Performance
Table: How Market Leaders Measure Supply Chain Performance
Table: Financial Measures of Supply Chain Performance
Figure: How RFID can contribute to total shareholder value
Research Problem Definition for measuring the impact of RFID on Supply Chain Performance
Introducing the RFID Maturity Model
Hypothesis Definition
Figure 4: Proposed RFID Maturity Model
Research Design and Methodology
Supply Chain Research Anticipated Findings
Expected Conclusions
Contributions of Knowledge
Research Limitations
Summary of Proposal
From the Paper
"The DoD, Wal-Mart and many other organizations attaining high levels of supply chain performance as a result of implementing RFID share the common characteristic of measuring results early and often. In fact their entire company cultures are centered on measuring performance, as is the case with General Electric (GE). What's been happening in many of these organizations is the decision to use supply chain-based measures of performance or metrics to quantify the contribution of RFID to their organizations."
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Cellphone Towers, 2008.
A review and discussion on whether we can be assured that cellphone towers themselves do not produce radio-frequency radiation.
1,229 words (approx. 4.9 pages), 5 sources, MLA, $ 41.95
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Abstract
This paper discusses cell towers and antennas and questions their safety in the community. The paper confirms that the number of cell sites has increased over the years in proportion to the expanding number of subscribers. These tower structures are erected on various locations such as parks, schools and fire houses. The paper considers if these towers really put us at risk and states that according to the Food and Drug Administration Act, exposure to cellphone radiation on the ground is significantly weaker than exposure on the direct path of the transmitted signal of the antenna. This exposure is several thousand of times less than the minimum safety levels recommended by expert studies. Thus the paper confirms that civilian exposure to cellphone radiation is well within the safety margins.
From the Paper
"Electromagnetic radiation, composed of electric and magnetic energy moving at the speed of light, is the one feared by most people. The electromagnetic spectrum is a wide range of electromagnetic signals ranging from high-frequency x-rays and gamma rays to low-frequency radio waves. Your cellphone's electromagnetic radiation has a 3kHz-300GHz frequency. This falls just after the very low frequency like your computers and before or just the same frequency as your everyday microwave oven. And still the radiation coming from the sun poses more danger than your cellphone."
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The New York State Education Department, 2008.
An analysis of the New York State Education Department's (NYSED) e-services.
2,802 words (approx. 11.2 pages), 8 sources, APA, $ 83.95
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Abstract
This paper presents the writer's findings from a research project undertaken on behalf of the New York State Education Department (NYSED). The paper reviews the department's Web-based services to assess whether NYSED's Web site (www.nysed.gov) was following commonly accepted best practices and to determine how NYSED e-services compared to those of other states. The paper also looks at current teacher salaries in New York in order to gauge whether New York teachers are being compensated fairly compared to teachers in other states.
Table of Contents:
Introduction and Executive Summary
External Factors in e-Services: What are they, and how does New York stack up?
Teacher Salaries
How do New York's e-Services Compare?
E-service Recommendations
From the Paper
"Finally, I would recommend that NYSED improve its Web services through a redesign of its Web site to make it easier to use. In particular, the home page needs to look cleaner by offering less text and more white space. This can be accomplished in a couple of different ways. First, NYSED can stop running extensive summaries of the current events pieces that currently dominate the middle of the home page. By simply offering clickable headlines, without accompanying text, NYSED can greatly reduce the amount of space that current events occupy on the home page. The headlines could perhaps even be placed into a small box, which would allow a great deal of content that currently runs at the bottom of the page to be bumped "above the fold." That includes valuable content, such as links to the state Board of Regents Web site and a site for individuals with disabilities. In fact, many of these links that currently appear at the bottom of the home page could be placed in a drop-down menu that could be accessed without having to scroll down the page."
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Ethical Theories, 2008.
A discussion on numerous ethical issues surrounding the widespread use of technology.
1,671 words (approx. 6.7 pages), 3 sources, APA, $ 54.95
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Abstract
This paper discusses three ethical theories as they apply to technology, utilizing Vincent Ruggiero's application of reasoning in ethics. The technological area that the paper focuses on is the use of educational materials that are freely accessible online. The paper describes a case where a teacher uses an article that was freely available online for classroom purposes and explains that an ethical issues arises when the teacher distributes the article to the class. The paper then analyzes whether the teacher's actions are ethical or unethical using Vincent Ruggiero's criteria as well as several other different ethical theories, including Utilitarian theory, Kantian ethics, and Aristotle's moral theory. The paper concludes that the teacher's actions can be described as either ethical or unethical, depending on which particular theory is applied but that Ruggiero's criteria in evaluating these types of situations assists us in looking at the entire picture. Only by examining all of the potential effects and consequences of our actions are we able to make the correct moral decisions.
Outline:
Introduction
Analysis
Theories Applying to the Issue
Conclusion
From the Paper
"Several different ethical theories can be applied to the issue of using copyrighted materials found on the Internet for educational use. Three ethical theories to examine under the case are Utilitarian theory, Kantian ethics, and Aristotle's moral theory. According to Utilitarian theories, an action is right if it promotes the best consequences. Under these theories, the best consequences are those in which happiness is maximized. According to Utilitarian theories, the teacher's use is acceptable because the best consequence to be promoted through the use of the material sis the furtherance of education."
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Visual Literacy in Higher Education, 2008.
This paper explores the impact and importance of both visual literacy and technology in the high school and other educational levels.
2,989 words (approx. 12.0 pages), 26 sources, APA, $ 88.95
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Abstract
The paper examines the literature to determine the meaning of visual education and its importance as well as the way that it impacts on higher education in terms of teaching styles, material and its outcomes. The paper also explores the way that visual literacy affects the developments and creation of school curriculum. The paper concludes that visual literacy is something that is becoming increasingly important and cannot be avoided. The paper asserts, therefore, that visual literacy should be included but not to the extent that the curriculum will become overly "tecnnologized" and older forms of teaching and learning will be lost.
Outline:
Introduction
The Meaning and Importance of Visual Education
The Impact on Higher Education and Employment
Curriculum Development
Conclusion
From the Paper
"The contemporary learning and experiential environment is highly visual. Students are exposed to Web sites, television and a plethora of other sources of image and visual data. This increase in the pervasiveness of the visual aspect in our daily lives has also changed the meaning of being literate. As Ron Bleed states in an article entitled Visual Literacy in Higher Education, "The Literacy of the 21st century will increasingly rely not only on text and words but also on digital images and sounds" (Bleed R. 2005)."
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Cavity Detection Technology, 2008.
This paper explores the saliva test, quantitative light fluorescence and digital radiography as improvements in dental technology and cavity detection.
1,357 words (approx. 5.4 pages), 6 sources, MLA, $ 45.95
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Abstract
This paper describes new technology for predicting and preventing dental cavities. The paper first discusses the caries assessment and risk evaluation (CARE) exam, which tests saliva in order to predict future cavities in children. The paper then looks at quantitative light fluorescence, which can identify a problematic area even before it becomes a cavity and advanced digital technology that help dentists find cavities in more cases. The paper concludes that while digital technology and quantitative light fluorescence enable earlier detection of cavities and therefore earlier treatment for patients, ultimately the saliva test is the simplest, least expensive and potentially most revolutionary.
From the Paper
"Recent dental research has tended to stress the treatment of cavities. But exciting new research has begun to focus on the prevention and early detection of problematic areas in patient's mouths. Because of the need for early detection of cavities, innovations in saliva testing for problematic teeth, quantitative light fluorescence, and digital radiography are equally, if not more important as other areas of research. Because of these new innovations, recent statistical trends in cavity prevalence in young children may decline within our lifetimes."
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A Global Environment, 2008.
This paper discusses how we are creating and living in a world without borders.
751 words (approx. 3.0 pages), 1 source, MLA, $ 26.95
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Abstract
The paper discusses how the environment became a global concern at the end of the 20th century. The paper also discusses the newfound ability to interact with people instantaneously around the world using the Internet relay chat (IRC). The paper then discusses a change from the end of the century that is not positive, namely the fact that progress in eliminating hunger is slow. The paper quotes the report "Are we Really Reducing Poverty?" by Vandemoortele that argues that global poverty figures under-estimate global poverty and over-estimate poverty reduction. The paper concludes that the major implication of today's global world is that people of all backgrounds and cultures are going to have to get along with each other.
From the Paper
"As the last century ended, the world continued at a faster and faster pace with changes occurring rapidly and regularly. It was just an indication of what would be happening in the next decades. Many of the major changes that took place at that time dealt with the new concept of "A World Without Borders," where countries everywhere were being impacted by similar issues and challenge and communication and transportation allowed people to quickly move interact with others on the other side of the globe."
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The Issues of Data in Business Research, 2008.
An analysis of the strengths and weaknesses of primary and secondary business research.
1,777 words (approx. 7.1 pages), 2 sources, MLA, $ 57.95
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Abstract
This paper discusses primary and secondary forms of business research. The paper analyzes the strengths and weaknesses of the primary and secondary research with respect to ascertaining how online consumers grant and keep trust in e-tailers. It then looks at the role of organizational climate on information technology (IT) professionals' ethics, job performance and longevity with an organization.
Table of Contents:
Synopsis
Selection of Hypotheses and Research Strategies
Creating Research Plans That Lead To Action
Summary
From the Paper
"In the research studies analyzed for this paper, there are strengths of research design that execute secondary data analysis exceptionally well, as is certainly the case with (Krishnamurthy, 1, 2, 3). Yet both studies' designs reflect a highly myopic focus on the variables, driven to that level of internal focus through a poor selection of hypotheses. Most critical to these studies is the need to evaluate the issue of online trust of e-tailers and the trust of IT professionals in their organizations, yet there is no external ranking, not external evaluation of the points of analysis, only the testing of e-tailing strategies and the measure of organizational commitment on the other. To be fully effective, research for business needs to have more of a broader focus on hypothesis formation and resulting variable definition and research design to take into account the frameworks respondents are using to, in these cases, impart trust to online retailers as customers, and to organizations as IT professionals."
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Technology in the Hospitality Industry, 2008.
This paper researches whether the hospitality industry is still a leader in the acceptance of new technologies.
4,729 words (approx. 18.9 pages), 19 sources, APA, $ 121.95
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Abstract
The paper explores whether the hospitality industry, including restaurants, hotels, travel agencies and even bars and nightclubs, continues to lead the way in demanding the creation of new technology to suit its needs. The paper looks at the history of technology in the hospitality industry and shows how this industry has always responded to change with technological innovation and adaptation. The paper examines current and future trends and concludes that the hospitality industry will likely continue to grow and demand technological advances to better meet its needs and the needs of consumers in this new global service market.
Outline:
Introduction
Brief History of Technology in Hospitality
Modern Technology Trends in Hospitality
Conclusion
From the Paper
"Without a clear understanding of the innovative manner in which the hospitality industry has grown, both domestically and internationally it might be easy for the modern consumer to assume that advances in technology are not a priority in the industry. This would be an assumption made in error, as historically speaking the hospitality industry has been demanding and producing innovation since it began. The industry has led the way in the development especially of food and beverage transportation, storage and preparation, business strategy developments as well as communications technology so they can more easily provide the consumer with quality at an increasingly rapid rate of delivery."
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iTunes, 2008.
A description of Apple's success in the audio digital field of downloaded music.
1,047 words (approx. 4.2 pages), 9 sources, MLA, $ 36.95
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Abstract
The paper states that the downloadable digital content market has grown remarkably, with millions of people going online each day to download audio and video files. The paper comments that Apple Inc.'s iTunes product has become a clear leader and pioneer in the market of organizing, playing and selling digital audio and video files. The paper discusses how iTunes was able to partner with content providers to offer copyright-protected digital files that became a significant source of revenue. The paper concludes that iTunes has been an incredibly successful and popular digital content product that will need to make changes to how it operates and what content it offers to retain its market strength in the future.
Outline:
How iTunes has Succeeded
iTunes Positions for Increased Competition
Bundling Controversy Spreading
Conclusion: Changes are Coming
From the Paper
"Through iTunes, Apple's greatest legacy in the digital content market may be that it saw revenue opportunity where many other companies did not. Peer-sharing sites, such as Napster, which launched in 1999, had been offering music and other digital files for free to subscribers, and it seemed that consumers had become accustomed to not paying to download content ("Napster must stay shut down"). In the midst of this hostile market, where digital music had been completely devalued, Apple began developing the iTunes product to sell music files for a fee."
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Business Research, 2008.
Explores the issue of believability in business research.
1,220 words (approx. 4.9 pages), 4 sources, MLA, $ 41.95
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Abstract
This paper explains that believability in research for business has become both easier and more difficult as a result of the Internet. While many sources are more easily accessible, the fact that Internet publication has become widely accessible to the public often makes it difficult to find serious, valid research resources. The author relates that research itself is focused upon studying questions and uncertainties rather than answers; therefore, the question is rather appropriateness than truth. The paper stresses that an important point to consider in terms of currency is that the business world as well as management theory is changing rapidly.
From the Paper
"Other researchers suggest factors such as quality assessment metrics. These can be divided into three categories: content-based, context-based, and rating-based metrics. For content-based metrics, information is measured against a set of generally accepted criteria for that information. A research article on a certain topic for example would then be measured against the existing and accepted criteria for that article. Peer-reviewed articles fall into this category. Context-based metrics use meta-information to make its assessments of validity."
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Privacy in Intelligence Agencies, 2008.
This paper discusses the privacy rights of civilians and employees of intelligence organizations.
883 words (approx. 3.5 pages), 2 sources, APA, $ 31.95
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Abstract
The paper discusses the use of electronic surveillance, notably email surveillance, that is of fundamental importance within counterintelligence investigations. The paper points out the need for an explicit mention in the employer/employee contract that these sorts of measures and intrusions into personal privacy will occur routinely and without warning. The paper discusses how intelligence agencies can not maintain national security if no personal privacy is surrendered, but stresses that this privacy can only be surrendered voluntarily and under contract by intelligence officers. The paper contrasts this to ordinary civilians who must be protected by the law and investigated only when necessary.
From the Paper
"Counterintelligence, by its very nature, is designed to be intrusive. This means that, very often, it steps outside the bounds of what ordinary Americans consider to be their right to personal privacy. Essentially, when intelligence officers seek to recruit moles in foreign intelligence agencies and, to a greater extent, when individuals attempt to acquire jobs within U.S. intelligence agencies, they become subject to an intense level of scrutiny--ideally, from the perspective of the agency, the maximum amount of scrutiny they are capable of. "
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Fair Use Element of Copyright Law, 2008.
A look at the problems of copyright laws.
3,310 words (approx. 13.2 pages), 9 sources, APA, $ 94.95
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Abstract
This paper discusses copyright law and mentions some famous copyright cases that have assisted in bringing copyright issues involving fair use to the forefront. The author explains how technology and the Internet have further complicated the problem and analyzes the provisions of copyright law in regard to fair use focusing on news commentary and educational uses.
Content:
Introduction
Constitutional Provision Establishing Copyright
1970's Revision of the Copyright Act
Fair Use Focusing on News Commentary
Fair Use Focusing on Educational Uses
Conclusion
From the Paper
"The history of the first copyright laws have origins that date back as early as the 1500's when printing presses were first invented. At that time, the risk of unauthorized copying of material was very low, as only a few printers existed and the owners of these printers were well-known. The first copyright laws in the American colonies were used to control the content of what was published, rather than to prevent unauthorized copying. Shortly after the Revolutionary War, the Continental Congress recommended that the states adopt copyright laws (Hollaar, 2002). With the new Constitution, the Congress was given the power "to promote the Progress of Science and the useful Arts, by securing, for limited Times, to Authors and Inventors, the exclusive Right to their respective Writings and Discoveries (Hollaar, 2002)." This early version of the Patent and Copyright Clause was found in the United States Constitutional, Article I, Section 8. According to Hollaar (2002), at that time, "science" referred to knowledge, and the "useful arts" are what we now call technology. A review of the literature indicates that scholars currently view that early Patent and Copyright Clause as a limitation on Congress, not a grant of authority. This is due to the fact that patents and copyrights must have limited durations, and others have argued that any copyright or patent law passed by Congress must be shown to "promote the Progress of Science and the useful Arts" when they feel that copyright or patent is limiting something that they feel is worthwhile (Hollaar, 2002)."
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Internet Cafes in India: A Business Plan, 2008.
This paper assesses the potential launch of a series of Internet cafes throughout several cities in India.
3,549 words (approx. 14.2 pages), 9 sources, APA, $ 99.95
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Abstract
The paper attempts to evaluate the creation of a series of Internet cafes throughout India, specifically concentrating on the cities of Bangalore, Chennai and Hyderabad. The paper assesses the economic, social, cultural and political factors and concludes with a recommendation for the market entry mode to be used. The paper explores the risks associated with the strategy of building cafes as well as the potential for this type of service business.
Outline:
Abstract
Introduction
Main Discussion
Analysis of Key Factors
Analysis of Entry Mode to be Used
Other Factors Affecting Decision
Conclusion
From the Paper
"The typical Internet Cafe is configured with between seven to ten computers, with printers, scanners, video conferencing equipment, and website development expertise is available in larger metro locations. It is common to also find in the larger metro Internet cafes workspaces or what is called in these locations "work cabins" where Internet browsing privacy is assured. This is one of the biggest reasons why students are drawn to Internet cafes for their e-mail and Instant Messaging, and online gaming activities. Almost all of these facilities, especially in the larger metro areas are air conditioned and provide both social networking and gaming areas. The business model is that of charging a per hour rate for Internet access, with additional charges for value-added services including the development of websites, developing e-commerce sites for local small businesses, and connection in the metro area via wireless access in the most populated areas of India's major cities. It is common for the franchised Internet cafes to have alliances with national telephone and broadband providers."
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Technology and the Nursing Shortage, 2008.
This paper explores the role of online learning in improving access to nursing education.
1,311 words (approx. 5.2 pages), 12 sources, MLA, $ 44.95
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Abstract
The paper discusses the nursing shortage and relates that technology-driven answers, including online learning, are being studied and utilized increasingly to meet these needs. The paper explains that a number of difficulties exist with such technology approaches, including hands-on clinical class work, which is an essential aspect of nursing curriculum. The paper concludes that growing demands in the healthcare workforce will mandate programs that are effective, accessible and convenient and that offer a sound theoretical basis, consistency and standardization.
From the Paper
"In 2006, officials with the Health Resources and Services Administration projected that the nation's nursing shortage would grow to more than one million nurses by the year 2020 (Fact sheet). Such shortages are not consistent from one state to another, or even across states. For example, Michigan (Center for Nursing) conducted a study of its schools to determine the status of its nursing programs. In some cases, qualified applicants are not enrolled even though there are unfilled admission slots. Programs may have difficulty filling slots if they lack faculty, facilities, or clinical placement sites. Openings may also go unfilled if there are too few qualified applicants, if admitted applicants do not enroll due to financial or personal reasons or are accepted to other programs. Yet, while some programs report that they do not have enough qualified applicants, most say they have more qualified applicants than the number of approved admission slots. Overall, for the 40 institutions studied, 4,298 qualified applicants were not enrolled."
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Argot International Technology Solutions, 2008.
This paper discusses the enterprise application integration (EAI) technology as suitable for Argot International.
1,785 words (approx. 7.1 pages), 10 sources, APA, $ 57.95
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Abstract
The paper outlines how Argot International can achieve the monumental task of better managing their resources on a limited budget. The paper relates that the increasing competition from Germany and Japan means that Argot must step up to current standards in order to remain competitive. The paper focuses on how enterprise application integration (EAI) would not only reduce costs by increasing efficiency, but would also increase the brand image of the company. The paper outlines the EAI methodology, discusses the need for dashboards and a web portal and provides recommendations for business integration software. The paper examines the importance of building integration software and the ethical considerations involved in the introduction of new technology. Finally, the paper discusses the benefits and limitations of e-commerce.
Outline:
Recommendations
General Philosophy
Dashboards
Portals
Software Recommendations
Building Relationships with Customers
Ethical Issues
Benefits and Limitations of E-commerce
From the Paper
"Argot International is a 2,000 employee company based in Peoria, Illinois. The company is in the business of manufacturing specialtiy machines for the agricultural and food processing industry. They currently purchase components and materials from an international base of 150 vendors. It purchases specialty tools and complete units from Japan. Argot markets its products primarily through a conglomerate of 70 wholesalers, with some direct sales to clients. Direct sales are accomplished by mailing to a targeted list of 2,000 potential customers. "
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Website Personalization and Customization, 2008.
A research proposal analyzing the impact of website personalization and customization on e-commerce transactions.
8,666 words (approx. 34.7 pages), 133 sources, MLA, $ 182.95
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Abstract
This research proposal discusses website personalization and customization and its influence on the segmentation of online markets, specifically in e-commerce transactions. The discussion uses trust as the validation point and it provides a literature review of the topic. The paper proposes and defines a trust-based maturity model as part of its discussion.
Table of Contents:
Synopsis
Literature Review
How the concept of the Trusted Advisor Affects Opt-In Personalization
Defining Shared Values Segmentation As A Foundational Trust Element
Role of Social and Cultural Influences on Values-Based Segmentation
Values-based Segmentation and Personalization Behavior
Trusted Advisors Define Competitive Advantage Through Personalization of Service
Foundation for Personalization's Future: Differentiating and Segmenting on Trust
Trust- and Values-Based Segmentation Strategies and Pricing
Validation of Trust-Based Differentiation
Value Service Architectures and Models and their impact on Personalization: Differentiation through Value Equity
Managing Consumers' Perception of Value and Influencing Behaviors
Putting Trust- and Value-based Differentiation in the Center of Go-To-Market Strategies
Valuing the Customers' Privacy and Intentions in Personalization
Conclusions
Statement of the Problem
Purpose of the Study
Research Model
Research Questions
Hypotheses
Relevance and Significance of the Study
Barriers and Issues of the Study
Methodology
Anticipated Findings
From the Paper
"Most significant will be the validation and further research of both the Personalization Trust Model and Trust-Based Personalization Maturity Models. The correlation to successively higher levels of personalization relative to the increasing level of trust earned by online content providers and e-commerce companies will also be quantified and shown in the context of this study. The quantification of trust made possible by measuring these dynamics of personalization in light of the two models proposed in this dissertation proposal will significantly increase follow-on research throughout the academic and commercial communities, as trust is the most critical yet most elusive differentiator there is."
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Information Technology, 2008.
An analysis of two peer-reviewed articles on information technology: "The Comparative Effectiveness of Sponsored and Non sponsored Links for Web E-commerce Queries " by Jansen and "Leveraging Search Marketing" by the Marketing Leadership Council.
1,384 words (approx. 5.5 pages), 2 sources, APA, $ 46.95
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Abstract
The paper compares the purpose statements of two peer-reviewed articles on the topic of sponsored versus non-sponsored links in search engines: "The Comparative Effectiveness of Sponsored and Non sponsored Links for Web E-commerce Queries " by Jansen and "Leveraging Search Marketing" by the Marketing Leadership Council. The paper states that the first of the two articles is based on quantitative analysis of whether a paid search which includes Google Adwords versus Search Engine Optimization (SEO) is more effective, and the second presents a qualitatively-based analysis. The paper comments that the research completed by Jansen delivers a well organized and methodical analysis of how sponsored versus non-sponsored varies in terms of achieving a higher level of click-through rate by origination point of link. The paper concludes that the combined effects of these two studies shows that while there are variations in the effectiveness of sponsored versus non-sponsored research, there are significant benefits to be gained from the development of SEM strategies when measured on the accumulated impact on taxonomy entries for each of the three dominant search engines, which is the best measure of long-term, effectiveness.
Outline:
Executive Summary
Comparing and Contrasting Problem and Purpose Statements
Designs of the Research Projects
Comparing Research Problems and Hypotheses
Comparing Literature Reviews
Comparing Theoretical Frameworks
Summary and Conclusions
From the Paper
"Of the two articles, the theoretical framework from (Jansen 2007) is by far more robust and thorough as it includes a series of cause-and-effect relationships that are in turn quantified through multiple iterations of the research methodology. (Jansen 2007) also includes a series of approaches to expediting both sponsored and non-sponsored entries into each search engines' taxonomies for quicker analysis. The researchers have also created a methodology to test and verify through multiple iterations of search terms to verify that both sponsored and non-sponsored research is used the majority of the time for product searches, where content and title of the data matter more than perception of trust online. This is a point each article supports as well."
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