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Value of Knowledge, 2007.
This paper discusses the issue of knowledge and looks at the transformation and application of data.
1,979 words (approx. 7.9 pages), 10 sources, APA, $ 62.95
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Abstract
Historically, businesses have long considered data and information the apex of business intelligence. The quandary many companies face is how to turn raw data and information into executable market intelligence or actionable knowledge. The answer in many cases is to make better use of existing databases and data warehouses through the deployment of more effective database management systems in the form of enterprise resource planning (ERP) systems that are able to manipulate data in meaningful ways. The writer looks at this issue as it relates to UCB, which is a global enterprise with three primary lines of business: chemicals, films, and pharmaceuticals. The writer concludes that while there is clear value in amassing data and information and doing so is critical for most enterprises, the knowledge created from data and information is a competitive differentiator and one that UCB, among many others, has begun to leverage with lethal effectiveness.
Outline:
Overview
Data & Information
The Transformation of Data into Intelligence
Business Knowledge Application
Conclusion
From the Paper
"Business Intelligence reports may then be generated from the data written to the warehouse. In this way the data warehouse supplies the data and information for the business intelligence tools that an organization might use. For UCB implementing a data warehouse is a prerequisite to positive growth and for increased research capabilities that lead to improvements of its core corporate strategies. Considering its sourcing, inventory, and product tracking requirement in its chemical division, for example, its knowledge management requirements in its pharmaceutical division, and its research and testing information needed for reference in its films division, amassing this huge amount of data in a logical fashion is a priority. However, even more important, placing it in a repository that not only categorizes it but makes it useful to its managerial core is paramount."
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FramesDirect.com, 2007.
An overview of the optical supply company FramesDirect.com.
1,802 words (approx. 7.2 pages), 8 sources, APA, $ 57.95
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Abstract
This paper discusses the competitive profile of FramesDirect.com. FramesDirect.com is a competitor in the optical product and service industry offering a full line of eyeglass frames, sunglass frames, Rx contact lens fulfilment, and other services. It looks at how the company is competitive and operates solely on a web-based business model.
Outline:
Abstract
Company Overview
Partnerships
E-Commerce Security
Marketing Effort
New Technologies
Business Model Recommendations
Conclusions
Recommendations
From the Paper
"FramesDirect.com is an optical supply company operating exclusively over the internet. Framesdirect.com utilizes the World Wide Web (WWW) as its marketing, sales, and supply channels. Framesdirect.com sells prescription and non-prescription eyewear in the form of glasses, contacts, designer frames and associated products (About, 2006). The company was founded by Dr. Hodgson and Dr. Cooper in 1996 and the founders were instrumental in instituting the company's high levels of customer service and its attention to quality via a 6-step inspection program that every pair of frames undergoes before leaving its facilities (About, 2006). "
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Customer Relationship Management, 2007.
An analysis of the most effective system for a customer relationship management program.
1,265 words (approx. 5.1 pages), 15 sources, APA, $ 42.95
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Abstract
This paper aims to decide on the best software to use for a customer relationship management (CRM) program. It first looks at the benefits and uses of a CRM program. It then examines and judges the software that is offered by various companies. After considering various systems, the paper concludes that the Dashboard Customer Service and CRM system from Iventa is seen as the best for a particular size company.
Table of Contents:
Executive Summary
Introduction
CRM Basics
Software Solutions
Analysis
Alternatives
From the Paper
"Kopf (2000) notes how CRM can fail when a company believes that it can serve customers more effectively but does not have the tools, the skills, and the expertise to make a CRM system work. Failure may come with inadequate staffing, poor site location, or the wrong technology. In addition, there is often confusion surrounding CRM so that many companies are reluctant to take the steps necessary."
"Jones (2000) cites a successful implementation and notes that customer service can be assured and give a company a competitive advantage, noting above all that customers "want the feeling that the organization considers their business to be important, essential, and vital to its operation" (Jones, 2000, p. 26), with CRM a way to assure that this idea is pursued."
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Online Music Distribution, 2007.
This paper explains that the rise of peer-to-peer (p2p) digital technologies has led to a fundamental transformation in how the audience of popular music regards music as property.
1,360 words (approx. 5.4 pages), 5 sources, MLA, $ 45.95
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Abstract
This paper relates that, while property rights in the music industry remain based upon rigid copyright laws, which give the copyright holder protection against any unlicensed copying or use of a music property, digital media has permitted widespread disregard for this law. The author points out that, even though there remains an opposing view by some people in the music industry that peer-to-peer (p2p) networks exchanging music amounts to theft of their property, a transformation in the understanding of property rights and music is underway on a global scale. The paper concludes that, as the phenomena of mashes and sampling indicate, artists and audiences have come to see digital music as a new medium for creative growth, which promises substantial changes in our popular music in the future.
Table of Contents:
Introduction
Copyright Law and the Question of Ownership
Peer-to-Peer Technologies and Music Exchange
Audiences and Music Property
Conclusion
From the Paper
"It must be noted that even this limited copying capability was the result of fierce renegotiations between Apple and the leading recording industry companies who were unhappy about the one fixed price business model, as well as Apple's limited support for the audience's right to copy music. However, this right was based upon a key limitation on copyright known as "fair use" in the United States, and "fair dealing" in Canada. Under "fair use", for example, it is possible to not only use a copyrighted work without the copyright holder's approval but even to do so over the owner's express objection."
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Media Strategies in Corporate Training, 2007.
An analysis of whether different companies' use of new media training methodologies will result in measurably different outcomes in corporate training.
2,876 words (approx. 11.5 pages), 21 sources, APA, $ 85.95
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Abstract
This paper discusses the use and implementation of new media strategies in the corporate training and educational environment. It discusses the strategies that should be employed when implementing corporate communication and training activities and the benefits and challenges that are associated with its use. The paper also looks at the need for expert technical administration if these strategies are to be implemented. Finally, the paper presents an experiment to determine if different companies' use of new media training methodologies will result in measurably different outcomes.
Table of Contents:
Experiment
Results
Review and Discussion
From the Paper
"One other issue that ought to be emphasized in a review of this experiment is that the theoretical perspective underlying new media technologies for corporate training (i.e., the pedagogical substratum) has been a much-overlooked aspect of new media implementation (cf., e.g., Govindasamy, 2001). For example, the benefit of visual information to supplement more traditional audio information (as used in old-style teleconferencing) is that, not so much providing a supplement to audio information, it can be used by group participants to evaluate the "communication availability" of other participants, thus providing "remote opportunistic communications" that are more commonly experienced in face-to-face (FTF) environments (Whitaker, 1995). This and other considerations are in need of further research and examination in order to more fully make use of the technologies for learning that are already at our disposal. In this regard, the current experiment has only touched the surface."
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MTS Allstream: Marketing Analysis, 2007.
This paper discusses marketing a consumer product and looks at Manitoba Telecom Service (MTS).
1,473 words (approx. 5.9 pages), 4 sources, APA, $ 48.95
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Abstract
This document discusses MTS Manitoba Telecom Service relative to its product pricing and scheme. The various levels of product characteristics are first established vis-a-vis core, actual and augmented. The other components of a marketing plan are discussed including pricing, promotion and place (distribution). Finally, how these aspects of the company's marketing components have affected business strategy and marketing are examined in detail.
Outline:
Abstract
The Product
Pricing
Channels of Distribution
Promotion
Product Positioning
Buyer Behaviour
Market Research
From the Paper
"MTS offers this plan to address that segment of the market that may have a limited or irregular income, such as a student or homemaker and who prefers to purchase anytime minutes upfront. This plan is $25 for every 200 minutes of use regardless of time or weekday. Telusmobility offers a comparable service with somewhat more flexibility. Its Pay & Talk plan can be purchased in various pre-paid card formats such as in $25 or $10 cards for a set amount of pre-paid minutes."
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Technology, Information and Society, 2007.
Examines three articles regarding technology's impact on society today:
Neil Postman's "Science and the Story that We Need", V. Mosco and D. Foster's "Cyberspace and the End of Politics" and L. Winner's "Interview with Langdon Winner: Technology as Big M
1,501 words (approx. 6.0 pages), 4 sources, APA, $ 49.95
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Abstract
The paper explores how the development and rise of mass media and mass communication has influenced our society. The paper looks at three texts that examine the promises, claims and the future of technology and information. This includes "Science and the Story that We Need" by Neil Postman, "Cyberspace and the End of Politics" by V. Mosco and D. Foster and "Interview with Langdon Winner: Technology as Big Magic and other Myths" by L. Winner. The paper compares these texts and argues that Winner's argument is most convincing, as he examines broader issues and potential problems that we may face in the future.
From the Paper
"Neil Postman in his article "Science and the Story That We Need" claims that the technological advancements have solved the problem of information scarcity and the speed by which the information is exchanged. Our present technological level has managed to defeat the barriers of space, time and form. Indeed we all are aware how much the technological breakthroughs and media put emphasis on the speed and amount of information delivered. For example, the commercials for high speed Internet, for new computers, newspapers, TV news etc. are all based on the speed and amount of information delivered. However, Postman notes that this has created a new problem in that "our technological ingenuity transformed information into a form of garbage, and ourselves into garbage collectors." (Postman, 1997)"
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Internet Protocol, 2007.
This paper discusses the Internet protocol (IP) of the past, present and future.
1,184 words (approx. 4.7 pages), 5 sources, APA, $ 40.95
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Abstract
The paper explains that protocols are agreed upon sets of rules or standards that allow end points, nodes, or other points of interaction across a network to communicate in the same language. The paper discusses early versions of the IP, current versions and the future IPv6 that is certain to further refine the usefulness and security with which data and information is funneled across networks and the Internet.
Outline:
Overview
Early IP
Current Iterations
Future Iterations
Conclusion
From the Paper
"Within the field of information technology (IT), the establishment of standards and predetermined rules of operation is vital in order to engender technological progress across a greater spectrum of IT related activity. Protocols are nothing more than an agreed upon set of rules or standards that allow end points, nodes, or other points of interaction across a network, internet or otherwise, to communicate in the same language (Bradbury, 2005). Protocols do not exist at a single level across a telecommunication network but rather they are established at each level in a network in order for consistency and communication to take place. These levels consist of the actual hardware level for device communication, information exchange at the application level, and together these and other levels combine to create the Open Systems Interconnection (OSI) model whereby protocols are packaged together to form an integrated system of interchange (Bradbury, 2005)."
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The Cyclades and Greek Art, 2007.
This paper examines the archaeological evidence of the Cyclades, as well as later Greek works.
2,671 words (approx. 10.7 pages), 13 sources, MLA, $ 80.95
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Abstract
The paper analyzes the artifacts found from the Cyclades sites and pottery from the same region. The paper describes how the style of the Cyclades statuettes fits with other works from different parts of the near east and shows how it influenced later classical Greek and Roman sculpture. The paper discusses the many shifts in aesthetic viewpoint in this century, when art was redefined in terms of the existing social relations and prevalent aesthetic ideas. The paper also looks at the geometric style in Greece and the relationship of art, mathematics and computer technology today.
Outline:
Introduction
Findings
Pottery
Developments
From the Paper
"The Cyclades are a group of islands in the Aegean Sea where neolithic burial sites have been found. The figurines found tend to be stylized and abstract in form (Fiero 8). The clay figurines in this culture are in place of the neolithic idols made of clay from other regions. The marble quarried on these islands made it possible for the workshops of the culture to flourish. Products made by artisans on the Cyclades made their way to Crete and also to the mainland. Most of the statuettes are naked female figurines with their arms crossed over the abdomen, and they are generally not designed to stand erect."
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The Evolution of Advertising Media, 2007.
An analysis of the role of technology on the evolution of advertising media.
2,098 words (approx. 8.4 pages), 3 sources, MLA, $ 65.95
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Abstract
This paper reviews how media will continue to change and evolve as it responds to advertising and marketing needs in the future. It looks at the impact of the 21st century upon clients and the advertising agencies themselves and then discusses what all of this means for various traditional advertising tools, such as newspapers and magazines. The paper particularly focuses on the role of the Internet in the future of advertising and media.
From the Paper
"Technology will also evolve in much the same dynamic fashion as all of the other elements of twenty-first century marketing and advertising. Several of these technological possibilities - such as VOIP technology integrated with e-commerce managers or new holistic software packages that facilitate immediate response to purchasing patterns - have been previously touched upon and need not be returned to here. However, other technological advances could include interactive or virtual reality technology for geographically-distant consumers eager to "test-drive" a new product. Likewise, an advertising agency might give its sales staff palm-pilots equipped with features that provide them with instantaneous information about a client's questions or concerns simply by aggregating data about that client's purchasing patterns and demographic characteristics. In any case, the next five years or so are likely to see startling advances in all of these areas as the once-elusive goal of instantaneous information transfer and synthesis is worked towards steadily."
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Portable Ultrasound Technology, 2007.
This paper focuses on the GE Logiq Book XP, the portable, high-quality diagnostic imaging technology.
772 words (approx. 3.1 pages), 3 sources, APA, $ 27.95
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Abstract
The paper discusses how current portable devices are changing imaging diagnostics. The paper focuses on GE's Logiq Book XP Ultrasound System and shows how it fulfills the market need for a relatively low cost, mobile and flexible ultrasound device. The paper looks at its advantages over existing systems and stresses how the GE Logiq Book XP is an important addition to the growing field of portable ultrasound devices.
Outline:
Introduction: The Portable Revolution
GE's Logiq Book XP Ultrasound System
Discussion
Conclusions
From the Paper
"Ultrasound technology bounces acoustic waves off samples, extracting images and data from the reflected signals by using relatively inexpensive electronics that switch between transmitting and receiving (Rollins, 2005). Ultrasound technology exists in a variety of forms from analog to digital, from pulsed to continuous wave, and from 2D to 3D to 4D images. One of the most advanced ultrasound systems is a continuous wave (CW) Doppler ultrasound that colorizes time-controlled images to calculate fluid velocities within the body (Allan, 2006; Tuite, 2005). Unfortunately, ultrasound technology isn't traditionally considered portable. CW Doppler ultrasound devices, in particular, require large computer boards to function (Allan, 2006). The end result is that most ultrasound equipment is large, ungainly, and expensive."
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Cybertext, 2007.
An overview of cybertext, ergodic literature and the role of the "reader".
2,298 words (approx. 9.2 pages), 11 sources, MLA, $ 70.95
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Abstract
This paper examines the debate over the concepts of cybertext and ergodic literature with particular reference to electronic games. The thesis is argued that the key aspect of cybertext is the reader's capacity for choice as the primary narrative determinant. As is seen, an emphasis upon this aspect causes us to understand cybertext as a narrative strategy that, while facilitated by electronic media, nonetheless transcends it. The paper also discusses how, from this perspective, cybertext may be understood as a process of engagement between individuals and texts that supports individual agency as the determinant of textual meaning and narrative progression.
Outline
Introduction
Cybertext and Ergodic Literature: The Critical Controversy
Reader's Choice and Electronic Gaming
The Value of Ergodic Literature
From the Paper
"A demonstration of how "revolutionary" such games can be may be seen in the controversy over a user-mod to Grand Theft Auto: San Andreas which allowed players to access a sexually explicit cutscene that was not previously accessible. While this level was part of the code for the game, public access was clearly not intended by either the game designers or the manufacturers. In fact, the widespread public controversy over the revelation of how to access this part of the game led to the producer ceasing manufacture of the game, as well as it having to absorb an estimated US$50 million in losses (CNNMoney.com). When a game narrative facilitates player choice to such a degree that it negatively impacts the game designers themselves, we can appreciate the revolutionary nature of such cybertexts. "
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Coldwell Banker HomeTime Realty, 2007.
A business analysis of Coldwell Banker HomeTime Realty and their plan to open a web-based business platform.
2,060 words (approx. 8.2 pages), 7 sources, APA, $ 64.95
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Abstract
This paper discusses a real estate industry business plan that extends Coldwell Banker's traditional real estate office onto a web-based platform. The paper describes the company and shows how it can duplicate its business structure and, essentially, double its volume without the equivalent increase in resources required. The paper also discusses the company's goals and current market trends. It then looks at how the company should implement its goals and its business strategy.
Table of Contents:
Abstract
Objectives
Mission
Company Summary
Company Goals
Company Ownership
Startup
Services
Competitive Comparison
Market Analysis and Overview
Market Segmentation
Market Trends
Strategy and Implementation
Marketing Strategy
Pricing Strategy
Promotion Strategy
Distribution Strategy
Product/Service Presentation
Management Summary
Financial Plan
Important Assumptions
Key Financial Indicators
Break-even Analysis
From the Paper
"The Company's initial marketing investment will be $5,000 for its promotional initiatives. Additionally, Coldwell has allocated an additional $1,440 for insurance during its initial year of operation for the new internet business while legal consultation and corporation set-up is expected to be $1,000. For taxation and accounting purposes, Coldwell expects to adhere to an Accelerated Cost Recovery Method in order to benefit from its equipment depreciation while still maintaining effective use of the equipment over the long-term. Coldwell RealTime expects to acquire a small business loan through a banking institution for $24,000 at a 10% interest rate and the company expects to pay $750 monthly on the loan until it is paid in full over the first three years of operations. There is an additional short-term loan to cover operating costs and that loan cost is 8%."
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Geo-Information Science, 2007.
An analysis of the impact of geo-information science on the developing region of sub-Saharan Africa.
3,982 words (approx. 15.9 pages), 25 sources, APA, $ 108.95
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Abstract
This paper refers to a number of sub-Saharan African examples and discusses the scope of what geo-information science (GIS) has yet to offer such developing regions. It suggests that GIS is no different than any other technological innovations available to Third World countries. The paper also describes the ways in which GIS is limited by matters of application, interpretation and general human error.
Table of Contents:
Introduction
Development Complications
What Remains the Same
Post-1989 Restructuring and 'Growth'
Water and the Future
Beyond Economics - Important Development Factors
Concluding Remarks
From the Paper
" Also, geo-information science methods may be more applicable at some times in matters having little to do with development as discussed. For example, spatial information visualization techniques may be more useful, for the time being, in assessing refugee flows across national borders, as the purposes to which countries hopes to devote them and to provide but one of many examples, how does one plan development with or without GIS input for border areas of Congo now settled by refugees from Rwanda, invited and uninvited? In the case of Zimbabwe, Robert Mugabe's self-styled government has created a condition of relative starvation, accepted much military aid from the People's Republic of China towards an unknown but nerve-wracking political undertaking, the world waiting to know how much food aid may be permitted into the country, in the next year or so. In 2006, it was announced that with Chinese technology, Internet usage in Zimbabwe would be 'bugged' and modem use most limited on account of Mugabe's fears concerning his opposition. (BBC: 2006) Clearly, this kind of regime or overall environment does not bode well for any sort of development or studies towards future planning; earlier, like various other African regimes, Zimbabwe has forced foreign journalists and other observers and occasional NGO aid workers to leave the country."
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Intellectual Property, 2007.
An examination of how intellectual property will impact the legal profession.
921 words (approx. 3.7 pages), 2 sources, MLA, $ 32.95
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Abstract
This paper discusses the ways in which the field of intellectual property and property rights impacts the future of the legal profession. It discusses ways in which law will change due to this new form of property rights. The paper also discusses how this change in law has affected the writer of this article and how it impacts his future career plans.
From the Paper
"Before I bring this paper to a close, I also want to add that the field of intellectual property rights will increasingly impact the legal profession simply because the growth of an innovation-driven service-based economy will bring into ever-sharper focus the tension between ensuring that private companies have every opportunity to protect themselves from others "stealing" their ideas (this is a central aim of trade secret law, or so it seems) and ensuring that the public is able to fully avail itself of every idea that springs from the minds of men and women (Shilling, 18B). As someone interested in both the free flow of ideas and in securing for as many people as possible the full riches "they have coming" for a new innovation, this underlying tension is an extraordinarily rich and exciting topic for me to explore."
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The Apple Macintosh Computer, 2007.
This paper looks at the development and significance of the Apple Macintosh computer.
2,244 words (approx. 9.0 pages), 5 sources, APA, $ 69.95
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Abstract
In this article the writer looks at how the Mac revolutionized relations between people and computers. The writer discusses the development of the Apple Macintosh Computer, as well as its historical significance. Specifically, the paper traces the rise of the Mac from the first crude conceptions of an "integrated" and user-friendly computer in the 1970s to its dramatic explosion upon the scene in early 1984 to its gradual evolution ever since. In so doing, the paper emphasizes the incremental nature of Mac's maturation over time and how the new product debilitated the old print publishing industry by giving ordinary citizens access to tools once wholly the preserve of "big-city" publishing and printing houses. Finally, and most importantly, the paper touches upon what the Mac has meant to "people/computer" relations over the last 22 years. The writer maintains that the Mac has brought hi-tech into the typical home and made computers, quite literally, a part of the family.
From the Paper
"1979 constitutes the great leap forward for Apple and for personal computer technology. As mentioned above, 1979 was the year wherein Apple employee Jef Raskin suggested to his superiors that Apple create a new "all-in-one" computer capable of reaching out to the average person. By September of that year, approximately four months after Raskin's initial proposal, the company's board has approved a research project centered on Raskin's idea. Shortly thereafter, Jobs and the company's lead software engineer, Bill Atkinson, visit Xerox's PARC lab in Palo Alto, California, and come up with some ideas that will prove critical in the maturation of the still-embryonic Macintosh (it may be inferred that Jobs and Atkinson saw the applicability of visual icons to their own computer design when examining Xerox's products, but the source does not make an explicit linkage). In any case, May of the following year sees Apple boldly announce at the National Computer Conference that it has come up with something called the Apple III - a new operating system with a "built-in" disk controller and peripheral slots."
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PowerPoint as Consumer Communication, 2007.
This paper discusses Ian Parker's article "Absolute PowerPoint" about the limitations of PowerPoint presentations.
1,332 words (approx. 5.3 pages), 3 sources, MLA, $ 44.95
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Abstract
This paper examines PowerPoint, a communication mode that blends visuals with the spoken and written word in a succinct and visually appealing manner. The paper looks at Ian Parker's article "Absolute PowerPoint," where he maintains that PowerPoint presentations sometimes cause the ideas presented to go unexamined and just consumed un-refuted by observers. The paper discusses the advantages of PowerPoint such as its multimedia abilities that allows for maximum information transfer. The paper argues, however, that PowerPoint's multimedia nature ultimately distracts the audience from the central ideas, The paper concludes that PowerPoint is effective only when it is used as a visual aid that enhances whatever ideas the presenter is putting forth, instead of merely packaging and glossing over those ideas.
From the Paper
"The room goes dark and the projector hums to life. The presenter reads from his slides, his PowerPoint presentation clicking from one visual to the next, while the audience sits silently. When the presentation ends, there is sparse applause and the presenter looks pleased as he ushers himself off stage."
"As the Western culture has drifted more towards the visual and technological as its prime modes of communication, so has the forms of information presentation; the opening descriptive scene is a typical one: PowerPoint has emerged as a mode to blend visuals with the spoken and written word in a succinct and visually appealing manner. As such, the program is used in a variety of settings, prominently in classrooms and business transactions."
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Information Technology with Chronic Illness, 2007.
This paper analyzes a study by Winkelman, W., Leonard, K. and Rossos, P. that explored the perceived usefulness of electronic medical information for patients with chronic inflammatory bowel disease.
1,025 words (approx. 4.1 pages), 1 source, MLA, $ 36.95
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Abstract
The paper examines Winkelman, Leonard and Rossos' study that investigated the value and usefulness of Internet-based patient access to information for patients with chronic inflammatory bowel disease. The paper evaluates the study design and its rationale, research purpose, target population, participants, ethical issues, data quality methods, findings, limitations and implications. The paper relates that while the study provides an indication of the usefulness of information technology regarding chronic illness, it is limited because it is a qualitative and therefore a subjective study. The paper points out, however, that the qualitative method is the only available means to understand the patient's perspective that should always be of central importance.
Outline:
Introduction
Rationale
Research Purpose
The Target Population
Study Participants and Setting
Ethical Considerations
Data Quality Methods
Findings and Limitations
Implications for Nursing
Summary
From the Paper
"The design used was a qualitative, exploratory, and descriptive (grounded theory) study which made use of in-depth interviews. The grounded theory approach does not being with a theoretical framework, but leads to the development of a theory. The rationale for the methodology was that a descriptive, exploratory approach such as grounded theory in conjunction with chronically ill patients' perceptions would enable the language and perceptions of chronically ill patients to emerge (Winkelman, et al., 2005). The design was appropriate because the use of information technology by patients may be beneficial or it can be problematic. What is most lacking in many facilities is the patient's point of view on this technology, and therefore the implementation of technology has been uneven. Patients' own perceptions can clarify its value."
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Securities Online, 2007.
A case study analysis of Securities Online's possible expansion strategy.
1,634 words (approx. 6.5 pages), 7 sources, APA, $ 53.95
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Abstract
This case analysis assesses Securities Online's opportunities vis-a-vis its expansion strategy. It addresses various financing strategies to fund expansion in terms of strategic marketing objectives. It also looks at capital equipment needs such as servers, databases and Internet bandwidth requirements. Finally, the paper suggests what the professor in the case should recommend to John and Kurt in terms of expansion.
Table of Contents:
Evaluation
Opportunities
Fund-raising Strategies
Recommended Strategy
Capital Equipment Needs
Strategic Growth Capital
Professor and Kurt/John Options
From the Paper
"Securities Online should utilize the private stock financing option by developing an investment package available to private investors. Securities Online would create a series of A and/or B stock derived from its intrinsic worth which it could then offer to private investors that may, or may not, be venture capital investors. More often than not, this type of approach allows friends and family to invest in an objective fashion without the personal investment in the operation as a family member because rather than a personal loan they are actually receiving stock in a corporation that happens to be managed by friends or family."
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