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Technology in the Hospitality Industry, 2008.
This paper researches whether the hospitality industry is still a leader in the acceptance of new technologies.
4,729 words (approx. 18.9 pages), 19 sources, APA, $ 121.95
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Abstract
The paper explores whether the hospitality industry, including restaurants, hotels, travel agencies and even bars and nightclubs, continues to lead the way in demanding the creation of new technology to suit its needs. The paper looks at the history of technology in the hospitality industry and shows how this industry has always responded to change with technological innovation and adaptation. The paper examines current and future trends and concludes that the hospitality industry will likely continue to grow and demand technological advances to better meet its needs and the needs of consumers in this new global service market.
Outline:
Introduction
Brief History of Technology in Hospitality
Modern Technology Trends in Hospitality
Conclusion
From the Paper
"Without a clear understanding of the innovative manner in which the hospitality industry has grown, both domestically and internationally it might be easy for the modern consumer to assume that advances in technology are not a priority in the industry. This would be an assumption made in error, as historically speaking the hospitality industry has been demanding and producing innovation since it began. The industry has led the way in the development especially of food and beverage transportation, storage and preparation, business strategy developments as well as communications technology so they can more easily provide the consumer with quality at an increasingly rapid rate of delivery."
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iTunes, 2008.
A description of Apple's success in the audio digital field of downloaded music.
1,047 words (approx. 4.2 pages), 9 sources, MLA, $ 36.95
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Abstract
The paper states that the downloadable digital content market has grown remarkably, with millions of people going online each day to download audio and video files. The paper comments that Apple Inc.'s iTunes product has become a clear leader and pioneer in the market of organizing, playing and selling digital audio and video files. The paper discusses how iTunes was able to partner with content providers to offer copyright-protected digital files that became a significant source of revenue. The paper concludes that iTunes has been an incredibly successful and popular digital content product that will need to make changes to how it operates and what content it offers to retain its market strength in the future.
Outline:
How iTunes has Succeeded
iTunes Positions for Increased Competition
Bundling Controversy Spreading
Conclusion: Changes are Coming
From the Paper
"Through iTunes, Apple's greatest legacy in the digital content market may be that it saw revenue opportunity where many other companies did not. Peer-sharing sites, such as Napster, which launched in 1999, had been offering music and other digital files for free to subscribers, and it seemed that consumers had become accustomed to not paying to download content ("Napster must stay shut down"). In the midst of this hostile market, where digital music had been completely devalued, Apple began developing the iTunes product to sell music files for a fee."
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Partner Relationship Management (PRM) Systems, 2008.
This proposal defines the project plans for a partner relationship management (PRM) system for managing the relationships of channel partners and large commercial accounts for a landscaping services and manufacturing organization.
4,159 words (approx. 16.6 pages), 10 sources, APA, $ 111.95
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Abstract
The paper explores the implementation of a partner relationship management (PRM) system and project plan that will enable Toro Manufacturing Company to better serve all channel partners. The paper identifies the scope of the project and looks at the key deliverables throughout this development project. The paper also provides a SWOT analysis and addresses the critical success factors for the Toro Manufacturing PRM system to achieve its objectives. A table measuring PRM systems performance and a Gantt Chart for the PRM system development are included with the paper. The paper concludes that the use of a PRM system is essential for the company's competitive advantage.
Outline:
Introduction
Project History
Scope of the Project
Project Deliverables
SWOT Analysis
Critical Success Factors
Gantt Chart
Conclusion
From the Paper
"This proposal defines the project plans for creating a comprehensive partner relationship management (PRM) system for managing the relationships of both channel partners and large commercial accounts for a landscaping services and manufacturing organization. For purposes of this example, Toro Manufacturing Company, which relies on professional services and products for 67% of its revenue and 31% from residential, is heavily dependent on its channel partners and direct commercial accounts for the majority of its revenue (El Toro, 2007). The need for a PRM system to attract, sell and serve these indirect channel partners is critical for Toro's growth in the professional marketplace, in addition to greater market share gains in the residential market as well. "
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| Term Paper # 107896 |
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P&G: Organization 2005 and Beyond, 2008.
Presents a SWOT analysis for the Procter and Gamble manufacturing company.
1,303 words (approx. 5.2 pages), 8 sources, APA, $ 43.95
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Abstract
This paper presents a complete SWOT analysis of Procter & Gamble, as the corporation was fundamentally re-organized under the Organization 2005 initiative. The paper comments that as P&G was faltering significantly through this time period in both sales and new product introduction processes, Organization 2005 focused on bringing an entirely new organizational structure and a redefinition of work processes to make them more efficient. The paper states that P&G had become too complacent in both product development and the aggressive penetration of new markets to sustain its revenue growth. Organization 2005 was therefore defined and aggressively pursued to turn the company around. The paper discusses the company's pluses and minuses and problems facing the company.
Outline:
Summary
Strengths
Weaknesses
Opportunities
Threats
From the Paper
" In addition, analytics applications were integrated throughout the business units to allow for the creation of dashboards to measure collaborative performance between and within business units. 97% or 3,600 IT employees were next assigned across the global business units, with just 3% being retained in a centralized IT function. The role of Private Trading Exchanges also aided significantly in ensuring a higher level of accuracy and speed throughout the supply chain. In addition, the many benefits of guided selling on the company's website using the techniques as defined by AMR Research also aided significantly in the growth of e-commerce strategies within the company. In addition, the development of coordinated demand-driven networks and the centralizing of order management as defined by Manufacturing Manager also paid significant dividends. The creation of a unified IT architecture that was demand driven was a major competitive advantage that emerged from the work on the reorganization."
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Starbucks - A Marketing Strategy Success, 2008.
An examination of the marketing strategy of Starbucks.
1,300 words (approx. 5.2 pages), 1 source, MLA, $ 43.95
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Abstract
The paper discusses marketing strategies with specific reference to the Starbucks Corporation. The paper first identifies the different categories it refers to at Starbucks and their relationship with the company. The paper then notes the marketing strategies that create positive relationships with the organization and highlights the stakeholders, customers, investors and leadership roles within the company.
From the Paper
"This is underlined by one of the first statements of the 2006 Annual Report: "our employees, whom we call partners, want to feel proud when talking to friends and family about where they work" (2006 Annual Report). This shows that the company's marketing strategy as directed towards the employee is one that promotes the idea of working in a privileged company.
"Furthermore, the fact that employees are considered one of the most important resource of the company is clear from the chairman and president and CEO message, identifiable as a marketing approach towards the company employees. As such, they are referred to as "our store partners" (2006 Annual Report, page 1), a clear marketing strategy to share with the employees the responsibilities of building a company that dominates the market and of sharing the benefits resulting from this."
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Contrast of Process Design, 2008.
This paper provides a comparison and contrast of process design by looking at a new way to be 'Lovin' it' at McDonald's and patient-focused hospitals.
1,111 words (approx. 4.4 pages), 3 sources, APA, $ 38.95
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Abstract
In this article, the writer discusses that to improve consumer relationships and gain an advantage over its competitors, a company may address any or all of the following areas: process design, distribution channels, branding, advertising strategies, or simply change the product that is offered. The writer looks at hospitals in comparison to McDonald's and notes that because both companies provide such different services, it might be assumed that hospitals and McDonald's would adopt very different strategies in all of the above areas when dealing with organizational waste. After all, McDonald's sells artery-clogging burgers while hospitals are responsible for the well-being of their patients. Furthermore, the writer points out that McDonald's is a commercial venture, offering a service that consumers expect to be consumed quickly and easily, while patients expect more personalized attention from organizations such as hospitals. However, when reforming problematic and costly lags in providing care for their core consumers, both McDonald's and hospitals have come to a similar discovery. The writer maintains that both have found that placing consumers in the driver's seats, and making individual needs, rather than predetermined standard operating procedures the most important aspect of the organization's method of service, can be the most effective way to implement change.
From the Paper
"Thus, McDonald's learned from its competition, and created a made-to-order system, whereby sandwich ingredients were assembled, but sandwiches were not prepared until an order was actually submitted by a customer. This allowed for more product variation and prevented declines in quality during the day, and it also allowed for more flexibility in different markets. The food did not rest for long periods of time, and because consumer customization was expected, the time to service an individual customer actually decreased, rather than increased. Thus McDonald's shifted to a 'pull' system, originally perfected by Burger King, the architects of the slogan that the chain would do it 'your way,' as opposed to the more generic, family-focused advertising of McDonald. Of course, McDonald's was quiet about its adoption of its rival's processing innovation. McDonald's might argue that in terms of its philosophy, essentially, McDonald's was putting its customers first and viewing them individual customers rather than as projected statistics plotted on a demand curve."
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Union Membership, 2008.
This paper explores the factors affecting the decline in union membership in the US.
1,443 words (approx. 5.8 pages), 4 sources, MLA, $ 47.95
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Abstract
The paper discusses how globalization, outsourcing, management efforts to depress wages and the loss of entire industries to off-shore operations make jobs less secure and union membership less attractive. The paper then looks at how Wal-Mart actively seeks to prevent the formation of unions. The paper focuses on the issue of foreign outsourcing as a key factor in declining levels of union membership in the US.
From the Paper
"In the United States, union membership has been declining for some time, with more open shops and with the employees of a number of companies voting not to form a union when asked. The decline was stopped for a time, but it then increased as the result of a number of factors, including the effects of globalization, decisions not to unionize in some shops where there are no clear disagreements between management and employees, damage done in some industries by strike activity, and a newly developing economy in which more people serve as consultants in some industries and do not have direct and permanent employment."
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Business Research, 2008.
Explores the issue of believability in business research.
1,220 words (approx. 4.9 pages), 4 sources, MLA, $ 41.95
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Abstract
This paper explains that believability in research for business has become both easier and more difficult as a result of the Internet. While many sources are more easily accessible, the fact that Internet publication has become widely accessible to the public often makes it difficult to find serious, valid research resources. The author relates that research itself is focused upon studying questions and uncertainties rather than answers; therefore, the question is rather appropriateness than truth. The paper stresses that an important point to consider in terms of currency is that the business world as well as management theory is changing rapidly.
From the Paper
"Other researchers suggest factors such as quality assessment metrics. These can be divided into three categories: content-based, context-based, and rating-based metrics. For content-based metrics, information is measured against a set of generally accepted criteria for that information. A research article on a certain topic for example would then be measured against the existing and accepted criteria for that article. Peer-reviewed articles fall into this category. Context-based metrics use meta-information to make its assessments of validity."
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Shells Fine Dining: A Business Plan, 2008.
A business plan of the Shells Fine Dining restaurant in Melbourne, Australia.
2,785 words (approx. 11.1 pages), 8 sources, APA, $ 83.95
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Abstract
The paper presents the business plan for the proposed Shells Fine Dining establishment that includes a product profile, marketing plan and overview of legal requirements. The paper outlines the human resources department, the operational and financial plans and the positive future prospects of the restaurant. The paper includes an organizational flow chart as an appendix.
Outline:
Executive Summary
Product Profile
Marketing Plan
Legal Requirements
Human Resources Plan
Operational Plan
Financial Plan
Future Prospect
From the Paper
"Shells Fine Dining is an 80 seat fine-dining establishment with an attached 30-seat lounge. Shells Fine Dining focuses on fine dining in an elegant and relaxed style. The establishment offers a diverse selection of fine dining including seafood, steaks and catering services. Indoor and outdoor seating add to the beauty of the Riverfront, making Shells truly a place of visitor's and locals dreams."
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Company Image Reinvention, 2008.
This paper examines company and product reinvention at Toyota, Home Depot and Delta Airlines.
1,336 words (approx. 5.3 pages), 4 sources, APA, $ 44.95
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Abstract
The paper discusses Toyota's focus on continuous improvement of all standard operating procedures, creating an image of an American, democratic company that cares about its workers, the quality of American's lives and the global environment. The paper then looks at Home Depot's attempt to turn its flagging profits and image around through product innovation. The paper also looks at Delta Airline's aggressive moves to reinvent itself and change its image after its Chapter 11 bankruptcy declaration. The paper shows how all of these companies reinvented their structures and images as well as their products.
From the Paper
"Reinventing a company's image can be as difficult or almost as difficult as creating a new company from scratch. This is especially true if the company has experienced a kind of brand death or stagnation in its product lifecycle. The reasons for such problems can be complex. Perhaps the company has grown bereft of new ideas. Perhaps it has become out of touch with new technology or the needs of its core consumer base. Perhaps it has become entrenched in outmoded organizational standard operating procedures. Perhaps it has lost the support of its higher level or lower level management and employees."
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Apple, Inc., 2008.
Analyzes Apple, Inc. especially the iPod and IPhone.
1,440 words (approx. 5.8 pages), 10 sources, MLA, $ 47.95
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Abstract
This paper explains that, even though Apple, Inc. continues to serve
the PC hardware industry with computers, which are the most important constituent of its product mix, digital music-related products iPod and iPod Nano coupled with its online music stores iTunes and its iPhone, command a huge market share and consumer preference. Its latest iPhone, which is a converged device of iPod, digital camera, telephone, web browser containing a host of other features, displays a rare implementation of ultra-modern features with the phone function. The paper relates the history of the company and contends that Apple's success is a perfect example of how a company has to constantly innovate to attain a higher degree of success.
Table of Contents:
Apple Inc. Mission Statement
The Industry Area
Major Products or services iPod
iTunes
iPhone
Revenue and Profit and Loss for 2005
Company Location
Competing in Global Markets
Personal Insights and Opinions on Apple Inc
Conclusion
From the Paper
"Apple has a illustrious past of always making application of cutting edge technology, slick design and customer friendly software to break the usual lock jam in which our machines have the potential to perform some works, nevertheless the developers have not been able to see the manner in which to make the experience simple, even pleasurable one for the users. This has been the major reason behind the people, particularly the swarming numbers who love iPods have been waiting for the phone with such eagerness."
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Privacy in Intelligence Agencies, 2008.
This paper discusses the privacy rights of civilians and employees of intelligence organizations.
883 words (approx. 3.5 pages), 2 sources, APA, $ 31.95
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Abstract
The paper discusses the use of electronic surveillance, notably email surveillance, that is of fundamental importance within counterintelligence investigations. The paper points out the need for an explicit mention in the employer/employee contract that these sorts of measures and intrusions into personal privacy will occur routinely and without warning. The paper discusses how intelligence agencies can not maintain national security if no personal privacy is surrendered, but stresses that this privacy can only be surrendered voluntarily and under contract by intelligence officers. The paper contrasts this to ordinary civilians who must be protected by the law and investigated only when necessary.
From the Paper
"Counterintelligence, by its very nature, is designed to be intrusive. This means that, very often, it steps outside the bounds of what ordinary Americans consider to be their right to personal privacy. Essentially, when intelligence officers seek to recruit moles in foreign intelligence agencies and, to a greater extent, when individuals attempt to acquire jobs within U.S. intelligence agencies, they become subject to an intense level of scrutiny--ideally, from the perspective of the agency, the maximum amount of scrutiny they are capable of. "
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Corporate Malfeasance, 2008.
This paper discusses several corporate scandals and their many negative effects.
788 words (approx. 3.2 pages), 3 sources, APA, $ 28.95
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Abstract
The paper looks at the scandals where large corporations' top management acted in an ethically and morally unsound manner, wanting more for themselves than the stakeholders that they actually worked for. The paper relates that unethical behavior of corporations results not only in a huge monetary loss but also in the loss of stakeholder trust and confidence as well as a negative effect on the stock market. The paper asserts that corporate malfeasance will be part of the corporate world in the years to come and so the answer is not in implementing more regulations, but rather ensuring that the laws and regulations already in place can prevent and detect, if not totally eradicate, corporate malfeasance in the future.
From the Paper
"The late 1990s and the early 2000 rocked the corporate world with a variety of scandals reported in the news. The scandals were brought about by several large corporations' top management doing deeds that are not only fiscally questionable but ethically and morally unsound as well. "Deceptive and fraudulent activities carried out by corporate officers, investment banks, brokerage firms and investment analysts have cost investors billions. Trusted financial market professionals abandoned ethical principles (repeatedly, in both bull and bear markets, in the most materially advantaged country ever) as they pursued excessive material well being. (Creative Investment Research, 2003)" "
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| Term Paper # 107844 |
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The Flatiron Corporation, 2008.
An analysis of the Flatiron Construction Corporation.
1,809 words (approx. 7.2 pages), 7 sources, MLA, $ 58.95
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Abstract
This paper analyzes the Flatiron Construction Corp, which comprehensive services from design to construction. The paper discusses Flatiron's business advantages in the market and the company's many ongoing large projects that show fiscal strength. The paper predicts that the company will continue to progressively increase in sales figures and booking numbers. The paper also discusses how the company can remain competitive in its market.
From the Paper
"The Flatiron Corporation began in 1947 as a small construction company and has since gone on to become one of the United State's premier bridge and other large public works construction companies. The company has recently returned to its original name and has diversified significantly, since it was purchased by the Netherland's based Royal BAM Group. The work it does is mainly in the western United States and now consists of five smaller companies, whose main headquarters are still in Longmont Colorado. The five subsidiary companies are Flatiron Constructors Inc, Flatiron Constructors, Inc. Intermountain, FCI Constructors, Inc. Southern Division, FCI Constructors, Inc. Northern Division and Interbeton, Inc. all operating from different US locations. Though most of Flatiron's work is national in 2004 Flatiron expanded to Canada and opened an office there to oversee two ongoing civil projects."
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The Low Prices of Wal-Mart, 2008.
This paper explains why there is typically a great public outcry surrounding every new Wal-Mart store and yet every recently opened Wal-Mart is usually filled with shoppers.
1,235 words (approx. 4.9 pages), 1 source, MLA, $ 42.95
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Abstract
This paper discusses why the very people who disdain Wal-Mart shoppers and the idea of Wal-Mart in general, will often find themselves shopping at Wal-Mart, taking advantage of its famously advertised low, low prices, all of the time. The paper relates that, although the goods and the shopping experience itself often seem faceless and standardized at Wal-Mart, the lure of low prices is hard to avoid. The paper contends, however, that while it may seem as if the Wal-Mart juggernaut of success is nearly unstoppable, this is not exactly the case. The paper then highlights some of Wal-Mart's failures and concludes that Wal-Mart's success is not inevitable, even in America, but to ensure that Wal-Mart does not take over America, Americans must rethink the way they view their social responsibilities as consumers, the ways they shop, and how they buy goods.
From the Paper
"The areas where Wal-Mart has failed to prosper in the United States tend to be urban locations, where people see shopping as a communal experience, such as in New York City, where people can easily walk from shop to shop, from the florist's to a cheese shop. Wal-Mart provides brand-name, standardized goods that many consumers rely upon, but are often not especially unique. This is why women who might go to Wal-Mart for diapers and paper towels, which have very little resonance or social cache in terms of brand loyalty, but may go to other stores for clothing, fragrance and toiletries.
"However, although the goods and the shopping experience itself often seem faceless and standardized at Wal-Mart, the lure of low prices is hard to avoid. Paying less for paper napkins frees up consumer dollars to pay for higher-end items elsewhere, like lattes at Starbucks, or other luxury goods. In the suburbs, where consumers have little access to public transportation, the ability to do one-stop shopping for low-price goods makes up for the lack of ambiance at Wal-Mart and a lack of a personal connection with the sellers and owners of the establishment."
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Sarbanes-Oxley Research Proposal, 2008.
A research proposal to explore the impact of the Sarbanes-Oxley Act on the decision of a company to stay private, seek an acquisition, or become private if already publicly-traded.
986 words (approx. 3.9 pages), 21 sources, APA, $ 35.95
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Abstract
The paper presents a research proposal to evaluate, quantify and predict the implications of the Sarbanes Oxley Act on the formation of smaller, privately held businesses and the decision of larger, publicly-held corporations to go private in order to avoid the costs and complications of complying with the Act. The proposal also evaluates the role of acquisitions as an exit strategy for smaller, undercapitalized firms who cannot afford to become compliant with the Act.
Outline:
Abstract
Problem Statement
Research Design
Methodology
Expected Results of Research
From the Paper
"The impact of the Sarbanes-Oxley Act on the decision of any size of company to stay private, or if already publicly-traded, to seek out either an acquirer or to take their companies private again, is the main research problem of this proposed research study. For the smaller companies who may not have the financial resources to fulfill compliance and re-engineering tasks, the strategies they use to seek out acquirers and if publicly-traded, to go private, are researched and quantified. For the larger corporations who are public today, the decision to take themselves private is financially quantified."
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Internet Cafes in India: A Business Plan, 2008.
This paper assesses the potential launch of a series of Internet cafes throughout several cities in India.
3,549 words (approx. 14.2 pages), 9 sources, APA, $ 99.95
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Abstract
The paper attempts to evaluate the creation of a series of Internet cafes throughout India, specifically concentrating on the cities of Bangalore, Chennai and Hyderabad. The paper assesses the economic, social, cultural and political factors and concludes with a recommendation for the market entry mode to be used. The paper explores the risks associated with the strategy of building cafes as well as the potential for this type of service business.
Outline:
Abstract
Introduction
Main Discussion
Analysis of Key Factors
Analysis of Entry Mode to be Used
Other Factors Affecting Decision
Conclusion
From the Paper
"The typical Internet Cafe is configured with between seven to ten computers, with printers, scanners, video conferencing equipment, and website development expertise is available in larger metro locations. It is common to also find in the larger metro Internet cafes workspaces or what is called in these locations "work cabins" where Internet browsing privacy is assured. This is one of the biggest reasons why students are drawn to Internet cafes for their e-mail and Instant Messaging, and online gaming activities. Almost all of these facilities, especially in the larger metro areas are air conditioned and provide both social networking and gaming areas. The business model is that of charging a per hour rate for Internet access, with additional charges for value-added services including the development of websites, developing e-commerce sites for local small businesses, and connection in the metro area via wireless access in the most populated areas of India's major cities. It is common for the franchised Internet cafes to have alliances with national telephone and broadband providers."
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