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The Ethics of Educational Advertising, 2007.
An analysis of the ethics of educational advertising in Chinese and European markets.
25,041 words (approx. 100.2 pages), 34 sources, APA, $ 249.95
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Abstract
This paper investigates the ethical considerations considered to be the most important to consumers when advertising in countries where the market has mixed religious and secular moral traditions. Specifically, the study investigates what advice should be provided to client companies regarding marketing ethical sensitivities for Chinese customers. It compares the differences, if any, between Chinese and European markets in respect to the offensiveness of the execution of the promotional material. It then links this to religious affiliation, temporality orientation and polychronicity. A summary of the research, conclusions, and recommendations for business leaders in China and Europe are provided in the conclusion.
Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Research Methodology
Rationale of Study
Overview of Study
Key Words
Review of the Related Literature
Data Analysis
Summary and Recommendations
From the Paper
"4. As noted above, because Germany represents the largest trading partner with China of the current EU members, Chinese business leaders should concentrate on training their marketers in German customs and business practices - and the language itself wherever possible - and their German counterparts should likewise do the same for China according to the similar and dissimilar cross-cultural factors identified by Hofstede and their own empirical observations. Given the complexities of the Chinese language, and the polyglot of languages spoken throughout the European continent, and the enormity of the Chinese geographic area and its vast range of unique differences, though, it is reasonable to assume that a lingua franca of English and perhaps French in such marketing initiatives will continue to prevail for negotiating purposes, and there will be an increasing reliance on local national Chinese interpreters to help EU marketers better present their advertising materials in a fashion that is inoffensive to Chinese students' aesthetic and cultural sensibilities."
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Literature and Colonialism, 2007.
This paper explores the impact of Victorian-era children's literature upon postcolonial cultures.
986 words (approx. 3.9 pages), 10 sources, MLA, $ 35.95
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Abstract
The paper addresses the impact of colonialism on Singapore by examining Victorian children's literature and how it reflected and/or rejected the indigenous cultures of the nation. The paper looks at the historical syllabus of the nation through the Victorian period and attempts to demonstrate the cultural biases that were present in the official and unofficially available children's books of the period.
From the Paper
"In a post colonial culture it is relatively easy to find the vestiges of the colonial influence upon the cultures of the colonized nations. There are few exceptions, even in the cases were the nation was not colonized but simply associated somehow with a trade rout for an English speaking nation. The challenges of resuscitating the past, and eradicating the potentially negative influences of the often racially driven colonial thought process, are substantial and in many ways this eradication must begin with children. Children often witness the devaluation of their culture, through social discrepancies that repeatedly demonstrate one race's superiority over another but there is no greater affront when the official sources of their education also demonstrate these principles."
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Acupuncture and Diabetes, 2007.
This paper examines the use of acupuncture as a viable alternative treatment for people with diabetes.
9,224 words (approx. 36.9 pages), 51 sources, MLA, $ 190.95
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Abstract
The purpose of this study is to investigate in general terms what acupuncture is and how it works. Further, the writer examines to what extent these techniques can be used to treat diabetes and the conditions that contribute to its incidence among all age groups in the United States today. To this end, a critical review of the literature and a meta-analysis of the published peer-reviewed studies on acupuncture and related treatments such as acupressure for diabetes is conducted. Results are also summarized together with salient findings and recommendations for practitioners and policymakers alike.
Outline:
Abstract
Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Scope and Rationale of Study
Overview of Study
Review of Related Literature
Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Data Analysis
Summary, Conclusions and Recommendations
From the Paper
"Although acupuncture perhaps remains better described than understood in the mainstream Western literature, there is clear scientific evidence that acupuncture and analgesia are mediated by the release of endorphins; however, acupuncture can accomplish much more than analgesia in isolation and researchers believe that these techniques also release some of the other 60 or 70 active peptides available in the human body. Despite these findings, the evidence developed by Murray suggests that it remains premature to allow an opinion about the mechanism involved in how acupuncture actually works in the treatment of a given condition. Nevertheless, work it does and in many cases, acupuncture has been shown to be effective in the treatment of diabetes, and these issues are discussed further below in general and with regards to acupuncture in particular."
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Clyde Prestowitz' "Three Billion New Capitalists", 2007.
This paper discusses Clyde Prestowitz' book, "Three Billion New Capitalists", about the history of India's booming economy.
1,110 words (approx. 4.4 pages), 1 source, MLA, $ 38.95
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Abstract
This paper explains that in his book, "Three Billion New Capitalists", Prestowitz relates how India transformed its image from a backwater economy into Asia's service-sector "tiger", just as China has become Asia's manufacturing giant. The author points out that Prestowitz attributes the origin of service outsourcing to Ross Perot, who had the idea of offering specialized IT services and to Mark Shepherd, who extended the locus of outsourcing to East Asia. The paper describes that the Indian government policies are supporting its information technology, biotech, medical tourism, hardware, financial analysis and pharmaceutical industries, which in turn, are fueling the aggressive Indian economy.
From the Paper
"When IBM refused to share trade secrets with the domestic Indian electronics industry at the request of Prime Minister Desai, Indian techies delved into the budding world of Unix, propelling India into the future of software development and systems management. Software was heralded as having major export potential and the next few decades witnessed a blossoming of Indian software development firms including Bombay-based Infosys, founded by Narayana Murthy and Nandan M. Nilekani. India's success in IT and in the service sector can at least in part be attributed to its human resources pool."
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Pa Chin, 2007.
A look at influence of Pa Chin's novel, "Family", on contemporary Chinese society.
1,431 words (approx. 5.7 pages), 5 sources, MLA, $ 47.95
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Abstract
This paper discusses how Chinese novelist Pa Chin (Ba Jin) is remembered best for his trilogy "Family", which he wrote in 1931 and based on his childhood in a rich household in Sichuan province. The paper looks at how the novel brought to light the dark world of the feudal Chinese extended family.
From the Paper
"Family, which presents both sides of the issues of that time, shows how difficult it is to find a middle ground between honoring one's family and one's own personal desires. It also details the restrictions that China's traditional culture places on everyone, including not only the children but also the servants whose lives are dictated even more so by Yeh-Yeh. As Pa Chin writes about the servants' place: "Lying in their beds, stripped of the masks they had worn all day, people took stock of themselves. They opened their hearts and examined their innermost secrets, peering into the recesses of their souls. Stricken with remorse and anger, they wept over the waste, the losses, the bitterness of the day gone by" "
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Japanese Internment, 2007.
This paper discusses the internment of Japanese-Americans following Japan's attack on Pearl Harbor.
3,215 words (approx. 12.9 pages), 6 sources, MLA, $ 92.95
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Abstract
In this article, the writer maintains that Japan's attack on Pearl Harbor on December 7, 1941 led U.S. government officials to believe that West Coast Japanese residents, especially the Issei and the Nisei population, helped plan the attack. The writer points out that in response, these officials, including U.S. Attorney General Francis Biddle, Los Angeles Congressman Leland Ford, and California Attorney General Earl Warren, called for the internment of first-generation Issei people and the second generation, American-born Nisei people in camps where they would spend the rest of the period of World War II. The writer notes that the intent was to prevent them from committing further acts of disloyalty to the U.S. The writer then discusses that, acting on their recommendation, U.S. President Franklin D. Roosevelt signed Executive Order 9066 on February 19, 1942, which evacuated almost 120,000 West Coast residents of Japanese descent from their homes to 10 government War Relocation Authority camps in the West, South and Southwest areas. The writer discusses the treatment of the Japanese internees and looks at the impact of and reactions to the internment.
From the Paper
"The internment caused them further and deeper losses and sufferings. The internees lost their jobs, social networks, and education as well as work opportunities for being separated from the mainstream of life. The bitterness they felt towards the American government but could not direct to it was instead directed towards one another. There were conflicts between pro-Japanese and pro-American groups. As a result, hundreds of Nisei students who attended schools, like the College of Oberlin in Ohio, left the camps. Some Christian churches helped by taking Nisei people to work for them in the South and Midwest. Around a thousand joined the US military forces as part of the all-Nisei 442nd Regimental Combat Team. Four internees coursed their grievances through the courts and challenged the constitutionality of the relocation order. Their petitions were initially denied. But in December, 1944, the US Supreme Court found the petition of Mitsuye Endo as meritorious and decided that her detention violated her civil rights. In January, 1945, the War Department rescinded the evacuation orders and arranged for the release of the internees."
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Arbitrage Pricing in Hong Kong, 2007.
A study of how the arbitrage pricing theory is typically used to model economic risk and market behaviors in general, with a view to how these applied to China and Hong Kong in particular.
9,927 words (approx. 39.7 pages), 30 sources, MLA, $ 201.95
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Abstract
This paper attempts to determine how effective the arbitrary pricing theory can be when it is applied to the current situation in Hong Kong to identify the market return and any possible macroeconomic factors such as interest rates, stock market indexes, GDP, inflation rate. The paper accomplishes this through an analysis of empirical studies and a review of current and chronological macroeconomic indicators for Hong Kong.
Outline:
Chapter 1: Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Scope of Study
Rationale of Study
Overview of Study
Chapter 2: Review of Related Literature
Chapter 3: Methodology
Description of the Study Approach
Data-Gathering Method and Database of Study
Chapter 4: Data Analysis
Chapter 5: Summary, Conclusions, Recommendations and Reflections
From the Paper
"Modern economics - and society - requires well-established laws to function efficiently. In this regard, the first law of economics is clearly the law of supply and demand, but the "law of one price" (hereafter simply "the Law") also plays an important role as well. While economic theory suggests that these processes will be maintained precisely in competitive markets with no transactions costs and no barriers to trade, in real world setting, details concerning market institutions are also important in determining whether disruptions in the law of supply and demand can occur (Lamont & Thaler, 2003). Many economists have traditionally assumed that the Law could be applied almost exactly in financial markets because of the workings of arbitrage. In this regard, these authors define arbitrage as "the simultaneous buying and selling of the same security for two different prices, is perhaps the most crucial concept of modern finance" (Lamont & Thaler, 2003, p. 191). "
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The WTO and Trade Dispute, 2007.
A case study of a World Trade Organization trade dispute and its resolution.
3,573 words (approx. 14.3 pages), 5 sources, MLA, $ 99.95
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Abstract
The World Trade Organization is an organization that works to help its members attain and maintain fair trade practices on a global level. This paper looks at how in 1995 two of the world's most economically powerful nations came to blows over an anti-dumping issue. Japan believed the United States was at fault while the U.S. argued that Japan was wrong. It focuses on how the WTO tried to mediate the situation and how, although the U.S. and Japan made up, the WTO was left with bruises that are still healing.
Outline:
World Trade Organization (WTO)
Dispute Process
One Case
Conclusion
From the Paper
"While the organization has been set and governed for the purpose of allowing fair trade practices among its members, as well as providing a worldwide voice for issues that the WTO members feel they need to speak up about, there are times in which the members will disagree with each other about fair trade. It is during these times that the WTO steps in and mediates those disagreements. This helps countries establish agreements and settle problems without resorting to war or serious embargos that can threaten to bring on a war between two or more nations."
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Supply Chain Management Logistics, 2007.
This paper provides an analysis of outsourcing in China today.
4,015 words (approx. 16.1 pages), 16 sources, MLA, $ 108.95
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Abstract
In this article, the writer identifies how supply chain managers in China are adopting Western outsourcing practices in a wholesale fashion or modifying them to fit their unique needs. This study provides an overview of outsourcing and some of its common applications, followed by an assessment of outsourcing practices in China today. An analysis of current and future trends is then presented and followed by a summary of the research and salient findings in the conclusion. The writer concludes that it is likely that history will show that Western companies seeking strategic alliances with Chinese companies today will reap enormous benefits in the future as the Chinese people continue to demonstrate that they know how to make money and are willing to spend it on Western goods when they are available and are shown to be of superior quality.
Outline:
Introduction
Review and Discussion
Background and Overview
Outsourcing Activities in China Today
Current and Future Trends
Conclusion
From the Paper
"China has transformed itself in recent years from a dormant, introspective giant into a dynamic juggernaut that has major potential significance to the global economy. Indeed, China's economic performance and exports have increased dramatically during the past decade, and experts predict that these trends will continue well into the future. With an estimated 20 percent of the world's population, China now represents almost 4 percent of world merchandise trade and a substantial percentage of global production as well. A concomitant of these trends has been an increasing reliance on outsourcing as a strategic business structure in many Chinese companies today, but there are some distinct constraints to the process that have been identified in the scholarly literature in recent years."
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Gandhi's Life, 2007.
A review of the book "Gandhi: His Life and Message for the World" by Louis Fisher.
1,026 words (approx. 4.1 pages), 1 source, MLA, $ 36.95
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Abstract
This paper discusses the book "Gandhi: His Life and Message for the World" by Louis Fisher. The paper analyzes Mahatma Gandhi's life and contributions to the concept of passive resistance and peace activism. It describes how the choices that Gandhi made throughout his life may have affected his family, particularly his wife. Finally, the paper reviews and grades the book by Fisher.
From the Paper
"Some aspects of Gandhi's personal life, such as his celibacy, are also addressed, and it is not clear how they may have affected the life of his wife. The impact of Gandhi's life upon those who loved him, although this is addressed, is given short shrift at times. Gandhi was married at age thirteen. (Fisher, p.10) He lived with the same woman all of his life, although he made a vow to become celibate at age thirty-seven, and to refuse to employ an untouchable to conduct such household chores as emptying a chamber pot. How these decisions may have affected his wife goes largely unmentioned. Gandhi saw himself as belonging to the public, not to his family, although the author engages in some psychological speculation, wondering if Gandhi felt some guilt about his sexuality. (Fisher, p.32)"
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The Case of Kimura K.K., 2007.
This paper is an analysis of the international business case involving the Japanese company, Kimura K. K., and the Australian company Pramtex.
1,720 words (approx. 6.9 pages), 1 source, MLA, $ 55.95
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Abstract
This paper explains that Pramtex has lost one of the most significant and influential Japanese customers, Kimura, and risks losing other business opportunities in the Asian market because of negative fallout of Pramtex's relation with Kimura. The paper considers whether Pramtex can possible save retain Kimura as a customer and save its image among other Asian corporations. The author concludes that Kimura could be re-included in Pramtex's portfolio; however, the time needed for this achievement is going to be quite long because the Japanese company's bitter taste is too recent to be forgotten. The paper stresses that all employees of the company must understand that appropriate interactions with partners are an issue that has at least equal importance to having the best products.
Table of Contents:
Problem Definition
Situational Analysis
Main Strengths
Multiple Weaknesses
The Main Opportunity
Two Major Threats
Identifying, Evaluating and Choosing Alternatives
From the Paper
"Pramtex's main problem is Kimura's refusal to place a second order for three more Spartacus machines. Despite being enthusiastic about the quality and quantity of the outcome achieved by the new system implemented at the factory in Osaka, Mr. Kimura, the company's president, chooses to opt for other manufacturers in order to purchase the machines needed at his factory in Taiwan. The fax that John Reef (product manger and Pramtex representative in Japan) receives is quite confusing because it doesn't contain the reasons for such a sudden change of attitude."
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Economic Miracle: Japan, 2007.
This paper discusses Japan as an enduring economic miracle in the world.
2,546 words (approx. 10.2 pages), 4 sources, MLA, $ 77.95
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Abstract
In this article, the writer looks at the revival of the Japanese economy following World War II. The writer discusses how, after Japan's surrender in WWII, it was faced with a shattered economy, but has since managed to become the second largest market economy in the world. The writer notes that this was achieved by a set of developments, which included high rates of personal savings and private-sector facilities investment, a labor force with a strong work ethic, a sufficient supply of cheap oil, innovative technology, and effective government intervention in private-sector industries.
From the Paper
"The factors that made Japan an enduring economic miracle were categorized into its government, a protected economy and external assistance. During the Meiji era, the centralized government moved into the fiscal and military side. It first improved the railways and the postal services, which, in turn, helped the shipping industry. It likewise boosted the development of rural industries. Then the Meiji government established model industries, such as textile and glass, which stimulated the industrialization process. The Liberal Democratic Party stirred private businesses until the government made it a national priority to raise the national economy. The Ministry for International Trade and Industry or MITI was a government association, which fixed production targets, future economic plans and handled all of Japan's economic problems."
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Thailand Tourism, 2007.
An analysis of the negative environmental and social impacts on tourism in Thailand.
1,854 words (approx. 7.4 pages), 14 sources, MLA, $ 59.95
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Abstract
This paper attempts to provide an overview of the various aspects affecting tourism in Thailand, as an example of the important need to preserve and maintain both environmental and cultural aspects of the area and the society. The central contention that this paper presents is that environmental and cultural aspects of tourist regions can very easily become degraded due to various factors. It also discusses how, although some of these factors such as natural disasters and tsunamis are never entirely preventable, there are many aspects that can be addressed to prevent a decline in the tourist industry.
Outline:
Introduction
Negative Environmental and Social Factors
An Assessment of Negative Factors Impacting On the Thai Tourism Industry
Conclusion
From the Paper
"However, negative environmental and social aspects have been noted in the case of Thailand. The recent tsunami which devastated certain areas has served to highlight many of these environmental concerns. Other aspects such as the SARS virus scare and bird flu, as well, as the increase in HIV infections, are also aspects that have had a negative impact on tourism figures. Nature, "... is not always predictable, and can sometimes cause unexpected and disastrous impacts... recently... SARS and bird flu negatively affected tourism in a number of countries, and the unprecedented tsunami devastated beach resort tourism on the Andaman coast in southern Thailand". (Seenprachawong U.) "
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"The Joy Luck Club", 2007.
An analysis of the character of Jing Mei Woo in the novel, "The Joy Luck Club," written by Amy Tan.
776 words (approx. 3.1 pages), 1 source, MLA, $ 27.95
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Abstract
This paper describes the story presented within the novel, "The Joy Luck Club," written by Amy Tan. It discusses the character of Jing Mei Woo and how she developed throughout the novel. It specifically focuses on her relationship with her dead mother and how this relationship affected many of the things that she did throughout her life.
From the Paper
" At the end of the novel, Jing Mei comes to China and meets the twins that her mother thought were dead. Although they do not speak one another's language, the three can comprehend one another, across time and space, just as Jing Mei and her mother were eventually able to do before her mother died. Jing completes her mother's mission to save the twins and the girls feel "as if she [their mother] is among us" (331). Family feeling, love, and trust have overcome cultural and linguistic barriers. Now Jing knows why her mother was so desperate for her American daughter to succeed, and now she has succeeded in understanding her mother and finding the twins."
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"The Setting Sun", 2007.
This paper discusses the book "The Setting Sun" by Osamu Dazai.
1,369 words (approx. 5.5 pages), 4 sources, MLA, $ 45.95
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Abstract
In this article, the writer notes that Osamu Dazai's masterpiece "The Setting Sun" was written in 1947 and is a remarkable story about the decline of a Japanese aristocratic family. The writer points out that, in his work, Dazai approaches many social issues and presents how Japanese values, sustained by aristocratic families, interact with the changes in society and culture. The writer relates that "The Setting Sun" illustrates in detail the Japanese society in the postwar period and the struggle between traditional society and modernism. The writer concludes that the period in which the novel's action takes place is a period of transition for the characters as well as for Japan.
From the Paper
"If Kazuko is realistic about the changes that take place in the Japanese society, her mother refuses to abandon her aristocratic way of life and holds on to the traditional values she cherishes. As described by her son, Naoji, the mother is considered to be the last genuine aristocrat. Taking into consideration the social conditions at the time the action takes place, this is not necessarily a compliment."
"Naoji returns from the war and is faced with the changes that take place in his family. He represents the greatest hope for his mother and sister, but he returns from war as a drug addict and he has to face the failure of his own life and the failure of his world as he knew it, this eventually leads him to suicide."
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Internet Cafe in India, 2007.
An analysis of the cultural and economic feasibility of expansion into India by launching an Internet Cafe.
2,444 words (approx. 9.8 pages), 8 sources, MLA, $ 74.95
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Abstract
This paper analyzes and provides insights into the advantages and disadvantages of cultural and economic factors within the economy of India and reports on the potential for success of an Internet Cafe venture in this developing nation. Included in the assessment of these advantages and disadvantages are risk assessments and, where available, insights into the policies the Indian government is pursuing to encourage greater growth, as well as preserve its sovereignty in specific areas including Internet access.
Outline:
Introduction
Business Model
Cultural Analysis
Economic Analysis
Conclusion
From the Paper
"Cultures influence and impact one another at a personal level first, comprised by millions of moments of truth that over time define how cultural values conflict or align with one another. As a result of these moments of truth accumulating over time, cultures define their distances from each other. In looking to develop Internet cafes throughout India, the cultural implications of bringing Internet access into both metro and rural areas will require inordinate patience and understanding that India is a nation known for slow, ponderous development. It is the antithesis of the alacrity and speed of the United States, European nations or Australia for example. The urgency in these more advanced nations is not present in India, mainly as a result of the sporadic performance of its infrastructure. "
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Chinese and the Manchus, 2007.
This paper discusses the evolution of Chinese attitudes toward the Manchus.
1,085 words (approx. 4.3 pages), 4 sources, MLA, $ 37.95
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Abstract
In this article, the writer traces the evolution of Chinese attitudes toward the Manchus from 1644 to 1796. The writer looks at how these attitudes affected the course of the Qing government. The writer explains that the Qing, or Manchus, were responsible for overseeing China's last period of imperial rule. Furthe, the writer notes specific turning points and looks at what effects they had on policy. The writer also discusses that during the height of their power, the Manchus adopted many aspects of Chinese culture, won widespread Chinese collaboration and ruled China with a surprising amount of popular acclaim, while still retaining special privileges for their own people.
From the Paper
"The early greatness of the empire fostered a sense of pride in all Chinese people and increased positive attitudes towards the usurpers of the Ming throne. Under the Manchu rule the empire grew to include a larger area than before or since. The Qing was the first dynasty to eliminate successfully all danger to China via the land. The Emperor K'ang Hsi, who reigned from 1661-1722, consolidated the Manchu regime by suppressing internal rebellions from 1673-81 and then defeated the Mongols and Tibetans. He also signed a peace treaty with Russia. This practice of effective relations with foreigners was cultural as well as political. At first, the Manchu emperors practiced toleration towards the West. They even accepted Jesuit missionaries into China, but when converts were told to reject Confucius, ancestor worship, and a cosmology that placed the Emperor at the center of the universe in terms of significance, this lead to the expulsion of the Roman Catholic missionaries in the early 18th century."
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Asian American Teenage Drug Abuse, 2007.
This paper is a research proposal to study drug abuse among Asian- American teenagers.
2,655 words (approx. 10.6 pages), 8 sources, APA, $ 79.95
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Abstract
This paper explains that, although there has been a decline within overall narcotic use within the United States over the past decade, Asian-Americans/Pacific Islanders (AAPIs), as an aggregate group, have maintained their consistent level of narcotic use within the past decade. The author points out that the growth of drug use among Asian- American teenagers, which is a startling development, is centered within the risk areas of Los Angeles County. The paper proposes a survey of the Asian-American teenage population from two school districts in Los Angeles County and San Francisco County, which have the highest rate of Asian-American students on a national level.
Table of Contents:
Introduction
Literary Review
Methodology
Conclusion
From the Paper
"Empirical research has shown that ATOD use usually begins around the time of adolescence. This is especially true among Asian Americans teenagers as they confront the problems of identity development. Cultural, familial and economic conflicts which results from being Asian American can severely stress teenagers and lead them towards further alienation from adult peer groups. This general trend within the teenage population entails a deeper understanding of how ATOD impacts intergeneration conflict and Asian American teenage drug use."
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McDonald's Japan, 2007.
This paper looks at market risks regarding McDonald's Japan.
770 words (approx. 3.1 pages), 3 sources, MLA, $ 27.95
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Abstract
In this article, the writer discusses the market risks involved with introducing the McDonald's product to the Japanese customer. The writer discusses the 4 Ps in this regard: product, promotion, pricing and placement. The writer points out that at first, McDonald's in Japan had to cultivate a Japanese appetite for its primary product of hamburgers. The writer notes that in a small nation such as Japan, eating out rather than taking food to go is important, and the product must be priced low enough to hold on fast in the market, easy enough to consume on-site, yet generate enough revenue to maintain attractive eating facilities for individual franchise branches.
Outline:
Distribution/Supply Chain
Social/Cultural risks
Cyber/Technology
Physical Environment
Works Cited
From the Paper
"When McDonald's had lost its social cache during its low point in 2003, it was increasingly the designees of solitary diners who preferred to look at their cell phones or laptops than chat. Such diners bring in less revenue, price-wise, and often consume smaller, less pricy products. The image of solitary diners also hurts the company's promotional image of family wholesomeness, and positioning as a trendy, fun place to eat out--especially important in Japan. However, the ability of users to surf the Internet and learn about new promotional offers and ways of eating at different McDonald's around the world has generated interest in the Mega Mac."
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